Performing modularity: Competing rules, performative struggles and the effect of organizational theories on the organization
Open accessAbstract
We address the effect of organizational theories on the organization by focusing on how modularity, a widespread and influential organizational theory, performs a modular organization. While scholars have offered opposing arguments for the influence of this theory—i.e. that it either succeeds or fails to “produce” modular organizations—we show just how and how far modularity is enacted and shapes the organization, and how it may be shaped in turn. Drawing on recent advances in performativity theory we thus contribute to modularity by showing how the modular organization emerges over time as the outcome of performative struggles among competing and complementary theories and how these struggles contribute to modifying the theory and “designing” organizations. We also add to performativity by theorizing the competition between multiple theories, the emergence of unexpected consequences or “errors”, and their implications for organizational practices and boundaries.
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The rise of platforms is due second to technology: the Internet reduces search and other transaction costs facilitating coordination of distributed economic activity.
“A second reason is technology: the Internet reduces search and other transaction costs facilitating such harnessing and the effective coordination of distributed economic activity (D'Adderio & Pollock, 2014).”
From Evaluative infrastructures: Accounting for platform organization (2017) · cites this paper as D'Adderio & Pollock, 2014
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Accomplishing Impact by Performing Our Theories: It Can Be Done, Though Not Easily
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After the Turn: How the Performativity of Economics Matters
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Transferring Routines Across Multiple Boundaries: A Flexible Approach
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Materiality and Routine Dynamics
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How Do Theories Become Self-Fulfilling? Clarifying the Process of Barnesian Performativity
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Change managerialism and micro-processes of sensemaking during change implementation
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Configurable Bureaucracy and the Making of Modular Man
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Institutionalizing Big Data methods in social and political research
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Learning good leadership: a matter of assessment?
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Catastrophe to Consensus: Hegemonic performativity in climate adaptation
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Ex-citable accounting and the development of pervasive innovation
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Algorithms and Routine Dynamics
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À quelles conditions un discours stratégique peut-il produire un changement ?
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The Role of Knowledge Integration in Capability Development and Emergence of Innovation Ecosystem
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The Performativity of Theories
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Death and the Penguin: modularity, alienation and organising
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Post-Performative Approaches to Studying Markets
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Self-citationStrategy as a Performative Practice: A Self-Referential, Knowledge-Based Perspective
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‘Public’ Versus ‘Natural’ Grammars: Complex Domination in the Financial Intermediation Industry
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Blockchain and the Performativity of Emerging Technology Theories
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Les grands courants en management stratégique
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The role of knowledge integration in innovation and capability development
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Routine Dynamics and Management Practice
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How to undo things with words? Explication and the counterperformative effects of regulation
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The Organization of Analyst Work
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Self-citationThe Business of Technology Expectations
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Self-citationThe Social Study of Information Technology Markets
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Self-citationGive Me a 2✕2 Matrix and I Will Create the Market
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Self-citationWho Decides the Shape of Product Markets?
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Self-citationFrom IT Markets to the Sociology of Business Knowledge
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Self-citationVenues of High Tech Prediction
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- Authors
- D’Adderio, L., & Pollock, N.
- Affiliations
- University of Strathclyde (GB)
- University of Edinburgh (GB)
- Venue
- Organization Studies
- Publisher
- SAGE Publications
- Published
- 2014-08-19
- Volume
- 35
- Issue
- 12
- Pages
- 1813-1843
- ISSN
- 0170-8406 (ISSN-L)
- 1741-3044
- OpenAlex
- W2082893897
- Cited by
- 129
- References
- 101
- Citations by year
- 2026: 4 · 2025: 3 · 2024: 12 · 2023: 3 · 2022: 6 · 2021: 15 · 2020: 12 · 2019: 13 · 2018: 10 · 2017: 12 · 2016: 32 · 2015: 5 · 2014: 1
- FWCI
- 36.66
- Type
- journal article
- Language
- en
- Open access
- Locations
- Organization Studies (publishedVersion)
- Strathprints: The University of Strathclyde institutional repository (University of Strathclyde) (acceptedVersion)
- Edinburgh Research Explorer (University of Edinburgh) (submittedVersion, other-oa)
- SSRN Electronic Journal (submittedVersion)
- Funders
- Economic and Social Research Council (ES/E01948X/1)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management and Organizational Studies
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management Theory and Practice
- Social Sciences › Sociology and Political Science › Information Systems Theories and Implementation
- Keywords
- organizational modularity, performativity, performative theory, organizational design, organizational boundaries, unintended consequences, organizational practices
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