The DOI matches its Crossref record.
Ownership Redirection in Franchised Channels
Abstract
Since the typical franchise arrangements permit the more powerful franchisors to simultaneously act as suppliers as well as competitors to their franchisees, apprehensions about potential opportunistic behaviors and allegations of antitrust violations are not uncommon. In turn, this unique structuring of franchises with dual distribution has drawn considerable scrutiny from the public policy platform. In particular, the ownership redirection hypothesis—that the powerful franchisors will reacquire the best franchised outlets relegating only the marginal units to franchisees—has received special attention because it verbalizes the worst fears associated with franchising. This paper provides an evaluation of this hypothesis. To do so, we examine (1) the key premises of the hypothesis from the perspectives of a number of related literatures and (2) the available empirical evidence on the hypothesis. Both aspects of the appraisal point to a number of unresolved issues with important public policy implications.
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In franchising systems with dual distribution, a comparison of franchisee performance to the performance of similar company-owned units could serve as an effective control device.
“In franchising systems with dual distribution (i.e., systems that simultaneously support both franchisee and company-owned units), a comparison of franchisee performance to the performance of similar company-owned units (and vice versa) could serve as an effective control device (Dant, Kaufmann, and Paswan 1992).”
From Control techniques and upward flow of information in franchising in distant markets: conceptualization and preliminary evidence (1998) · cites this paper as Dant, Kaufmann, and Paswan 1992
Since franchisees are chosen in part because of their superior knowledge of local market conditions, sharing this knowledge with the franchisor may be perceived as risky by franchisees.
“In addition, since franchisees are chosen in part because of their superior knowledge of the local market conditions (Dant, Kaufmann and Paswan 1992), sharing this wealth of knowledge with the franchisor may be perceived as risky by the franchisees.”
From Control techniques and upward flow of information in franchising in distant markets: conceptualization and preliminary evidence (1998) · cites this paper as Dant, Kaufmann and Paswan 1992
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No references could be resolved yet.
Research works printed but not linked: 82
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Cited by
Sorted by citations
Blair, R. D., & Lafontaine, F. (2005) · doi:10.1017/cbo9780511753879 · Cited by 364
Dant, R. P., & Nasr, N. I. (1998) · Journal of Business Venturing · doi:10.1016/s0883-9026(97)00040-2 · Cited by 168
Self-citation
Metadata
- Authors
- Dant, R. P., Kaufmann, P. J., & Paswan, A. K.
- Affiliations
- Boston University (US)
- Georgia State University (US)
- University of Mississippi (US)
- ORCID
- Paswan, Audhesh K.
- Venue
- Journal of Public Policy & Marketing
- Publisher
- SAGE Publications
- Published
- 1992-03
- Volume
- 11
- Issue
- 1
- Pages
- 33-44
- ISSN
- 0743-9156 (ISSN-L)
- 1547-7207
- OpenAlex
- W51488276
- Cited by
- 129
- References
- 0
- Citations by year
- 2026: 1 · 2025: 2 · 2022: 3 · 2020: 3 · 2019: 4 · 2017: 6 · 2016: 4 · 2015: 5 · 2014: 3 · 2013: 5 · 2012: 3
- FWCI
- 11.03
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Public Policy & Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Franchising Strategies and Performance
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Merger and Competition Analysis
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategy and Innovation
- Keywords
- franchising, franchisors, franchisees, opportunism, competition law, dual distribution, public policy
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