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Cited by 353Organizational Strategy and CultureNonprofit Sector and VolunteeringInnovation and Knowledge Management

The DOI matches its Crossref record; 48 of the 49 references it cites were found in a registry or an index.

An Investigation of Innovation in Nonprofit Organizations: The Role of Organizational Mission

McDonald, Robert E.·2007·Nonprofit and Voluntary Sector Quarterly
DOI 10.1177/0899764006295996
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Abstract

Nonprofit organizations are experiencing increasing pressures to be more business-like and to focus on financial outcomes for sustainability and growth. There have been questions whether this attention on performance might come at the cost of serving an organization's mission. The research presented here indicates that a nonprofit organization's mission can facilitate innovation, which has been shown to be a key mediating step in achieving superior organizational performance. Two studies were conducted among nonprofit hospitals in the United States to investigate the role of the nonprofit organization's mission in the innovation process. The findings indicate that a clear, motivating organizational mission helps an organization to focus its attention on those innovations that will most likely support the accomplishment of that mission. Such a mission also creates a climate in which innovations are given a fair chance to succeed. As a result, firms with clear, motivating missions tend to be more innovative.

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Research works printed but not linked: 10

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  7. Hunt, S.D. (2000). A general theory of competition. Thousand Oaks, CA: Sage.
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  9. Sharma, S., Netemeyer, R.G., & Mahajan, V. (1990). In search of excellence revisited: An empirical evaluation of Peters and Waterman's attributes of excellence. In W. O. Bearden & A. Parasuraman (Eds.), Enhancing knowledge development in marketing (Vol. 1, pp. 322-328). Chicago: American Marketing Association.
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Metadata

Authors
McDonald, R. E.
Affiliations
Texas Tech University (US)
Corresponding author
McDonald, Robert E.
ORCID
McDonald, Robert E.
Venue
Nonprofit and Voluntary Sector Quarterly
Publisher
SAGE Publications
Published
2007-06
Volume
36
Issue
2
Pages
256-281
ISSN
  • 0094-0607 (ISSN-L)
  • 0899-7640
  • 1552-7395
DOI
10.1177/0899764006295996
OpenAlex
W2044270804
Cited by
353
References
49
Citations by year
2026: 12 · 2025: 13 · 2024: 13 · 2023: 13 · 2022: 21 · 2021: 23 · 2020: 31 · 2019: 34 · 2018: 21 · 2017: 25 · 2016: 16 · 2015: 24 · 2014: 23 · 2013: 24 · 2012: 23
FWCI
11.05
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Nonprofit and Voluntary Sector Quarterly (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Organizational Strategy and Culture
  • Social Sciences › Sociology and Political Science › Nonprofit Sector and Volunteering
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
Keywords
nonprofit organizations, organizational mission, innovation, nonprofit hospitals, organizational performance, organizational climate

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