The fingerprints of misinformation: how deceptive content differs from reliable sources in terms of cognitive effort and appeal to emotions
Open accessAbstract
Not all misinformation is created equal. It can adopt many different forms like conspiracy theories, fake news, junk science, or rumors among others. However, most of the existing research does not account for these differences. This paper explores the characteristics of misinformation content compared to factual news—the “fingerprints of misinformation”—using 92,112 news articles classified into several categories: clickbait, conspiracy theories, fake news, hate speech, junk science, and rumors. These misinformation categories are compared with factual news measuring the cognitive effort needed to process the content (grammar and lexical complexity) and its emotional evocation (sentiment analysis and appeal to morality). The results show that misinformation, on average, is easier to process in terms of cognitive effort (3% easier to read and 15% less lexically diverse) and more emotional (10 times more relying on negative sentiment and 37% more appealing to morality). This paper is a call for more fine-grained research since these results indicate that we should not treat all misinformation equally since there are significant differences among misinformation categories that are not considered in previous studies.
AI snapshot
Written from the paper’s full text.
TL;DR
This paper compares 92,112 news articles across six misinformation categories and factual news, finding that misinformation tends to require less cognitive effort and rely more on emotion and morality, but categories differ substantially. It argues for fine-grained, explainable content-feature approaches rather than treating all misinformation alike.
Key findings
- Across misinformation on average, the abstract reports it is 3% easier to read, 15% less lexically diverse, 10 times more reliant on negative sentiment, and 37% more appealing to morality than factual news.
- Category averages differ: fake news has the lowest readability (FK = 11.25) and high morality (4.66); junk science has the highest readability (FK = 13.94); factual news is near-neutral in sentiment (−0.19) and lowest in morality (3.12); hate speech is most negative (−6.01); rumors have the lowest perplexity (140.56), while factual news has the highest (174.23).
- Clustering shows two main groups—rumors, hate speech, conspiracy theories, and fake news versus factual news, clickbait, and junk science—with factual news separating first at height 16.86 and conspiracy theories and fake news most similar (height 1.84). Euclidean distances from factual news are 12.00 for junk science, 21.71 for clickbait, 34.33 for conspiracy theories, 34.84 for hate speech, 35.69 for fake news, and 37.68 for rumors.
- Multinomial logit results show higher readability lowers the odds of clickbait, conspiracy theories, fake news, and rumors but raises the odds of hate speech and junk science; higher perplexity lowers the odds of misinformation; negative sentiment is associated with clickbait, conspiracy theories, fake news, and hate speech, while positive sentiment is associated with junk science and rumors; higher morality is associated with all misinformation categories. Simulations show raising readability from 6.78 to 22 decreases fake news probability by 35% and increases junk science by 40.19%; raising perplexity from 91.37 to 215.01 increases factual news by 8.72% and junk science by 33.75%, while decreasing rumors by 18.27%.
Methods
- Data: the Fake News Corpus (9.4 million news items from 194 webpages) with OpenSources categories; the paper states it extracted 30,000 random articles from each category, generating 210,000 misinformation articles, and separately used Factiva for 3,177 factual articles from The New York Times, The Wall Street Journal, and The Guardian. After filtering articles under 200 or over 2,000 words and removing outliers (0.025 and 0.975 quantiles), the final dataset is 92,112 articles: clickbait 12,955; conspiracy theories 15,493; fake news 16,158; hate speech 15,353; junk science 16,252; factual news 1,743; rumors 14,158. Median length is 461 words, range 201–1,961, totaling 58,087,516 words across 197 websites.
- Measures: Flesch-Kincaid readability for grammatical cognitive effort; perplexity for lexical cognitive effort; AFINN sentiment lexicon (2,477 coded words, −5 to +5) for sentiment; and a 411-word morality dictionary measured as moral words per 500 words, interacted with negativity.
- Analysis: Euclidean distance, hierarchical clustering using unweighted pair group method with arithmetic mean, k-means clustering, and multinomial logistic regression with factual news as the reference category; predicted probabilities and first differences were based on 100 simulations.
Limitations
- Paper-stated: the sample comes from a selection of websites, so results may reflect domain-specific features; more complex measures and models may be more useful than the parsimonious explainable model; results are category-level averages and sources within the same category may behave differently; findings depend on the specific dictionaries used.
- Evident from the text: the factual news sample (1,743 articles) is much smaller than each misinformation category (12,955–16,252 articles), and labels are assigned at the source/website level via OpenSources rather than article-by-article, which may limit generalizability and category purity.
Model-written summary. Check it against the paper before relying on it.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
0 of 48 cited sources checked · 0 supported · 0 flagged
- Findingown data
Higher readability is associated with higher log odds of hate speech and junk science.
“a one-unit increase in the Flesch-Kincaid score is associated with an increase in the log odds of hate speech (β readability; hate ¼ 0:01, p < 0.1) and junk science categories (β readability; junk science ¼ 0:04, p < 0.001).”
Quote in the paperSubstantial claim- Rests on an assumption: Readability and perplexity are valid measures of cognitive effort.
- Findingown data
Junk science and factual content are the most similar categories.
“junk science and factual content are the most similar categories”
Quote in the paperNot a substantial claim- Rests on an assumption: The database's category labels (clickbait, conspiracy theories, fake news, hate content, junk science, rumors, factual information) accurately reflect the type of content.
- Findingown data
Negative sentiment is associated with higher log odds of clickbait, conspiracy, fake news, hate speech.
“a one-unit increase in negative sentiment is associated with an increase in the log odds of a content being clickbait β sentiment; clickbait ¼ À0:01, p < 0.001), conspiracy theory (β sentiment; conspiracy ¼ À0:02, p < 0.001), fake news (β sentiment;fake news ¼ À0:02, p < 0.001) or hate speech (β sentiment;hate ¼ À0:03, p < 0.001)”
Quote in the paperSubstantial claim- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
- Findingown data
Junk science and rumors are significantly more positive than reliable news.
“Both junk science and rumors tend to be significantly more positive than reliable news.”
Quote in the paperSubstantial claim- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
- Findingown data
Hierarchical clustering at height 24.90 yields two clusters: (rumors, hate speech, conspiracy theories, fake news) and (factual content, clickbait, junk science).
“there are two big clusters (height = 24.90):rumors, hate speech, conspiracy theories and fake news on one side and factual content, clickbait, and junk science on the other.”
Quote in the paperSubstantial claim- Rests on an assumption: The database's category labels (clickbait, conspiracy theories, fake news, hate content, junk science, rumors, factual information) accurately reflect the type of content.
- Findingown data
Factual news has the lowest morality score (3.12, CI 3.01-3.22).
“factual news has the lowest value of all categories (morality = 3.12, [CI = 3.01, 3.22])”
Quote in the paperNot a substantial claim- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
- Findingown data
Positive sentiment is associated with higher log odds of junk science or rumor.
“a one-unit increase in the positive sentiment score is associated with an increase in the log odds of a content being junk science (β sentiment;junk science ¼ 0:02, p < 0.001) or a rumor (β sentiment; rumor ¼ 0:01, p < 0.001).”
Quote in the paperSubstantial claim- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
- Findingown data
Higher morality appeal is associated with higher log odds of being misinformation.
“an increase by one-unit in the morality appealing in a given text is associated with an increase in the log odds of this content being misinformation (β morality; clickbait ¼ 0:18, p < 0.001; β morality; conspiracy ¼ 0:18, p < 0.001; β morality; fake news ¼ 0:20, p < 0.001; β morality; hate ¼ 0:16, p < 0.001; β morality; junk science ¼ 0:16, p < 0.001; β morality; conspiracy ¼ 0:14, p < 0.001).”
Quote in the paperSubstantial claim- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
- Findingown data
Junk science has a mean readability score (Flesch-Kincaid) of 13.94 (95% CI 13.90-13.99).
“The readability scores are high for junk science (FK = 13.94,[CI = 13.90, 13.99]).”
Quote in the paperSubstantial claim- Rests on an assumption: Readability and perplexity are valid measures of cognitive effort.
- Findingown data
With three clusters, reliable news is isolated first.
“After three clusters, reliable news is the first category to be isolated from all the others”
Quote in the paperNot a substantial claim- Rests on an assumption: The database's category labels (clickbait, conspiracy theories, fake news, hate content, junk science, rumors, factual information) accurately reflect the type of content.
- Findingown data
Increasing readability from 6.78 to 22 decreases the probability of being classified as fake news by 35% (CI -0.361 to -0.344).
“increasing the readability translates into a decrease of 35% of being classified as fake news (CI = [-0.361,-0.344])”
Quote in the paperSubstantial claim- Rests on an assumption: Readability and perplexity are valid measures of cognitive effort.
- Findingown data
Factual news has the highest perplexity value (p = 174.23, CI 172.99-175.47).
“factual content (p = 174.23,[CI = 172.99,175.47])”
Quote in the paperSubstantial claim- Rests on an assumption: Readability and perplexity are valid measures of cognitive effort.
- Findingown data
Rumors have the lowest perplexity value (p = 140.56, CI 140.12-141.00).
“Rumors obtained the lowest value (p = 140.56, [CI = 140.12,141.00])”
Quote in the paperNot a substantial claim- Rests on an assumption: Readability and perplexity are valid measures of cognitive effort.
- Findingown data
Factual news have a near-neutral sentiment score (-0.19, CI -0.84-0.45).
“factual news are, in essence, neutral (sentiment = -0.19,[CI = -0.84,0.45])”
Quote in the paperSubstantial claim- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
- Findingown data
Conspiracy theories and fake news are the most similar categories (height 1.84).
“the most similar categories are conspiracy theories and fake news (height = 1.84).”
Quote in the paperNot a substantial claim- Rests on an assumption: The database's category labels (clickbait, conspiracy theories, fake news, hate content, junk science, rumors, factual information) accurately reflect the type of content.
- Findingown data
Hate content and factual news have similar readability scores (FK = 12.97 vs 12.96).
“Hate content (FK = 12.97, [CI = 12,93, 13,03]) and factual news (FK = 12.96, [CI = 12.83, 13.09]) are very similar.”
Quote in the paperNot a substantial claim- Rests on an assumption: Readability and perplexity are valid measures of cognitive effort.
- Findingown data
In hierarchical clustering, factual content separates first at height 16.86.
“factual content is the first category to be separated from the others (height 16.86).”
Quote in the paperSubstantial claim- Rests on an assumption: The database's category labels (clickbait, conspiracy theories, fake news, hate content, junk science, rumors, factual information) accurately reflect the type of content.
- Findingown data
The optimal number of clusters is two based on total within-clusters sum of squares.
“Using the total within-clusters sum of squares in the sample, one can observe that the optimal number of clusters are two.”
Quote in the paperNot a substantial claim- Rests on an assumption: The database's category labels (clickbait, conspiracy theories, fake news, hate content, junk science, rumors, factual information) accurately reflect the type of content.
- Findingown data
Higher perplexity is associated with lower log odds of being misinformation.
“the log odds of a content being misinformation (β perplexity; clickbait ¼ À0:03, p < 0.001; β perplexity; conspiracy ¼ À0:04, p < 0.001; β perplexity; fake news ¼ À0:04, p < 0.001; β perplexity; hate ¼ À0:04, p < 0.001; β perplexity; junk science ¼ À0:01, p < 0.001; β perplexity; conspiracy ¼ À0:04, p < 0.001) decreases as the level of perplexity of the text increases”
Quote in the paperSubstantial claim- Rests on an assumption: Readability and perplexity are valid measures of cognitive effort.
- Findingown data
Fake news has the lowest readability score among all categories (FK = 11.25, CI 11.21-11.29).
“Finally, fake news is the category with a lower cognitive effort needed to process the content in all the categories as measured by the readability score (FK = 11.25, [CI = 11.21,11.29]).”
Quote in the paperSubstantial claim- Rests on an assumption: Readability and perplexity are valid measures of cognitive effort.
- Premisecitation
The volume of misleading and deceptive content is on the rise.
“the volume of misleading and deceptive content is also on the rise (Allcott et al., 2018)”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Allcott et al., 2018
Not checked in the free run.
- Interpretationown data
There are significant differences among misinformation categories that are not considered in previous studies.
“these results indicate that we should not treat all misinformation equally since there are significant differences among misinformation categories that are not considered in previous studies.”
Quote in the paperSubstantial claim- Rests on an assumption: The 92,112 articles in the final dataset are representative of misinformation and factual news content generally.
- Interpretationreasoning
A purely human-centered solution is ineffective because misinformation is created in more quantity, in more forms, and faster than the human ability to fact-check everything shared on a platform.
“Therefore, a purely human-centered solution is ineffective because misinformation is created in more quantity (volume), in more forms (breadth) and faster (speed) than the human ability to fact-check everything that is being shared in a given platform.”
Quote in the paperSubstantial claim - Premisecitation
Engaging in analytic thinking reduces the propensity to share fake news.
“there is experimental evidence that engaging in analytic thinking reduces the propensity to share fake news (Bago et al., 2020;Gordon Pennycook et al., 2015;Gordon Pennycook & Rand, 2019)”
Quote in the paperSubstantial claim0 of 3 sources checked - Premisecitation
Misinformation spreads six times faster than factual information.
“misinformation spreads six time faster than factual information (Vosoughi et al., 2018)”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Vosoughi et al., 2018 source
Not checked in the free run.
- Premisecitation
Misinformation often persists after being exposed to corrective messages.
“misinformation often persist after being exposed to corrective messages (Chan et al., 2017)”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Chan et al., 2017 source
Not checked in the free run.
- Premisecitation
Content that evokes high-arousal emotions is more viral.
“content that evokes high-arousal emotions is more viral (Berger, 2011;Berger & Milkman, 2009;Berger & Milkman, 2013;Goel et al., 2015;Milkman & Berger, 2014)”
Quote in the paperSubstantial claim0 of 3 sources checked - Premisecitation
Negative news spreads farther.
“since negative news spreads farther (Hansen et al., 2011;Vosoughi et al., 2018)”
Quote in the paperSubstantial claim0 of 2 sources checked- cites Hansen et al., 2011
Not checked in the free run.
- cites Vosoughi et al., 2018 source
Not checked in the free run.
- Premisecitation
Tweets with negative content are retweeted more rapidly and frequently than positive or neutral tweets.
“tweets with negative content are retweeted more rapidly and frequently than positive or neutral tweets (Tsugawa & Ohsaki, 2017)”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Tsugawa & Ohsaki, 2017 source
Not checked in the free run.
- Premisecitation
The approach of classifying sources rather than individual articles is scalable.
“First, that it is scalable (Broniatowski et al., 2022)”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Broniatowski et al., 2022 source
Not checked in the free run.
- Premisecitation
Misinformation intent is better captured at the source level than at the article level.
“misinformation intent is better captured at the source level than at the article level (Grinberg et al., 2019)”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Grinberg et al., 2019 source
Not checked in the free run.
- Premisecitation
Most existing research has a strong emphasis on distinguishing between fake news and factual news.
“most of the existing research has a strong emphasis on distinguishing between fake news and factual news (de Souza et al., 2020;Helmstetter & Paulheim, 2018;Masciari et al., 2020;Zervopoulos et al., 2020)”
Quote in the paperSubstantial claim0 of 3 sources checked- cites de Souza et al., 2020 source
Not checked in the free run.
- cites Helmstetter & Paulheim, 2018
Not checked in the free run.
- cites Masciari et al., 2020
Not checked in the free run.
- Premisecitation
Sentiment rather than actual information content predicts engagement.
“sentiment rather than the actual information content predicts engagement (Matalon et al., 2021)”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Matalon et al., 2021 source
Not checked in the free run.
- Premisecitation
Reliable sources are forced to follow the principle of objectivity typical of good journalistic practice.
“reliable sources are forced to follow the principle of objectivity typical of good journalistic practice (Neuman et al., 1992)”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Neuman et al., 1992
Not checked in the free run.
- Interpretationreasoning
Misinformation categories have lower lexical diversity.
“In other words, misinformation categories have lower lexical diversity.”
Quote in the paperSubstantial claim- Rests on an assumption: Readability and perplexity are valid measures of cognitive effort.
- Interpretationown data
Clickbait and junk science are the misinformation categories most similar to reliable news.
“This result indicates that the misinformation categories that are more similar to reliable news are click bait and junk science.”
Quote in the paperSubstantial claim- Rests on an assumption: The database's category labels (clickbait, conspiracy theories, fake news, hate content, junk science, rumors, factual information) accurately reflect the type of content.
- Interpretationreasoning
Misinformation's appeal to negative emotions and moral values may influence ability to discern between misinformation and factual content.
“more appealing to negative emotions and moral values, which may influence our ability to discern between misinformation and factual content.”
Quote in the paperSubstantial claim - Interpretationown data
There are significant differences between content characteristics from factual sources and misinformation content.
“These results indicate that there are significant differences between content characteristics from factual sources and misinformation content in the form of clickbait, conspiracy theories, fake news, hate speech, junk science and rumors.”
Quote in the paperSubstantial claim- Rests on an assumption: Readability and perplexity are valid measures of cognitive effort.
- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
- Rests on an assumption: The database's category labels (clickbait, conspiracy theories, fake news, hate content, junk science, rumors, factual information) accurately reflect the type of content.
- Rests on an assumption: Factual news articles in the dataset are reliable and objective.
- Interpretationcitation
The lower cognitive effort of misinformation may explain its higher prevalence among low-literacy individuals.
“which may explain why misinformation is more prevalent among low-literacy individuals (Lazer et al., 2018)”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Lazer et al., 2018 source
Not checked in the free run.
- Interpretationown data
Moral language is a main determinant of misinformation communication strategies.
“the usage of moral language appears to be one of the main determinants of misinformation communication strategies.”
Quote in the paperSubstantial claim- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
- Interpretationreasoning
The method allows for on-spot detection of misinformation.
“allowing for on-spot detection.”
Quote in the paperSubstantial claim - Interpretationreasoning
The set of features can differentiate between misinformation and factual content without human intervention.
“by providing a set of features that can differentiate between misinformation and factual content without human intervention.”
Quote in the paperSubstantial claim - Premisecitation
Awareness that content aims to trigger a reaction through less cognitive load and higher emotional appeal makes people less likely to share it.
“If people are aware that a specific content is aiming to trigger a reaction through less cognitive load and higher appealing to emotions, they will be less likely to share it (Martel et al., 2019).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Martel et al., 2019
Not checked in the free run.
- Premisecitation
Misinformation is more viral than factual news.
“Preceding evidence shows that misinformation is more viral than factual news (Vosoughi et al., 2018).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Vosoughi et al., 2018 source
Not checked in the free run.
- May combine two claims. 23
- The quote only partly states this claim. 1
- Classified as probably not a substantial claim. 27
May combine two claims.
Findingown dataFake news and conspiracy theories are 18% more reliant on negative emotions and 45% more appealing to morality than factual news.
“and 18% more reliant on negative emotions and 45% more appealing to morality than factual news.”
Quote in the paperSubstantial claim- Rests on an assumption: The 92,112 articles in the final dataset are representative of misinformation and factual news content generally.
May combine two claims.
Findingown dataMisinformation, on average, is easier to process in terms of cognitive effort than factual news: 3% easier to read and 15% less lexically diverse.
“The results show that misinformation, on average, is easier to process in terms of cognitive effort (3% easier to read and 15% less lexically diverse)”
Quote in the paperSubstantial claim- Rests on an assumption: The 92,112 articles in the final dataset are representative of misinformation and factual news content generally.
May combine two claims.
Findingown dataFake news and conspiracy theories are, on average, 8% simpler in terms of readability and 18% simpler in terms of perplexity than factual news.
“Among others, these results show that fake news and conspiracy theories are, on average, 8% simpler in terms of readability and 18% simpler in terms of perplexity”
Quote in the paperSubstantial claim- Rests on an assumption: The 92,112 articles in the final dataset are representative of misinformation and factual news content generally.
May combine two claims.
Findingown dataMisinformation, on average, is more emotional than factual news: 10 times more relying on negative sentiment and 37% more appealing to morality.
“and more emotional (10 times more relying on negative sentiment and 37% more appealing to morality).”
Quote in the paperSubstantial claim- Rests on an assumption: The 92,112 articles in the final dataset are representative of misinformation and factual news content generally.
May combine two claims.
Findingown dataHate speech has the most negative sentiment score (-6.01), followed by fake news (-3.51), conspiracy theories (-3.41), and clickbait (-3.09).
“hate has the highest negative value (sentiment = -6.01,[CI = -6.21,-5.82]), followed by fake news (sentiment = -3.51,[CI = -3.70,-3.32]), conspiracy theories (sentiment = -3.41,[CI = -3.59,-3.22]) and clickbait (sentiment = -3.09,[CI = -3.31,-2.87]).”
Quote in the paperNot a substantial claim- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
May combine two claims.
Findingown dataLower morality appeal increases the probability of being classified as factual news, rumors, hate speech, or junk science; higher morality appeal increases the probability of being classified as fake news, clickbait, or conspiracy theories.
“Morality plays a role in identifying categories by augmenting their probabilities of being classified as factual news, rumors, hate speech or junk science as the appeal to morality decreases; and on the contrary, it leads to higher probabilities of being classified as fake news clickbait or conspiracy theories as the appeal to morality in a given text increases.”
Quote in the paperSubstantial claim- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
May combine two claims.
Findingown dataFake news appeal to moral values 37% more than factual content; hate speech appeals 50% more to morality than factual sources.
“fake news appeal to moral values 37% more than factual content (although hate speech appeals 50% more to morality than factual sources)”
Quote in the paperSubstantial claim- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
The quote only partly states this claim.
Findingown dataIncreasing readability from 6.78 to 22 increases the probability of being classified as junk science by 40.19% (CI 0.390-0.414).
“an increase of 40.19% of being classified as junk science (CI = [0.390,0.414])”
Quote in the paperSubstantial claim- Rests on an assumption: Readability and perplexity are valid measures of cognitive effort.
May combine two claims.
Findingown dataPositive sentiment increases the probability of being classified as junk science or rumors; negative sentiment increases the probability of being classified as hate speech, fake news, conspiracy theories, or clickbait.
“These results indicate that highly positive sentiments increase the probability of a content being classified as junk science or rumors, while an increase in the negative sentiment leads to an increased probability of being classified as hate speech, fake news, conspiracy theories or clickbait.”
Quote in the paperSubstantial claim- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
May combine two claims.
Findingown dataEuclidean distances from factual news to misinformation categories: rumors 37.68, fake news 35.69, hate 34.84, conspiracy 34.33, clickbait 21.71, junk science 12.00.
“In Fig. 2A, B one can observe that the Euclidean distance between factual news and rumors is 37.68, with fake news is 35.69, with hate content is 34.84, with conspiracy theories is 34.33, with clickbait is 21.71 and with junk science is 12.00.”
Quote in the paperSubstantial claim- Rests on an assumption: The database's category labels (clickbait, conspiracy theories, fake news, hate content, junk science, rumors, factual information) accurately reflect the type of content.
May combine two claims.
Findingown dataFactual information is 15% more lexically diverse than misinformation; rumors are 19% less diverse than factual news.
“factual information is 15% more lexically diverse (with rumors being 19% less diverse than factual news)”
Quote in the paperSubstantial claim- Rests on an assumption: Readability and perplexity are valid measures of cognitive effort.
Probably not a substantial claim: may not pass S1 (asserted), S3 (load-bearing), S4 (based).
Findingown dataHigher readability is associated with lower log odds of being clickbait, conspiracy, fake news, or rumor.
“a one-unit increase in the readability score is associated with a decrease in the log odds of categorizing content in the clickbait (β readability; clickbait ¼ À0:06, p < 0.001) conspiracy theories (β readability; conspiracy ¼ À0:05, p < 0.001), fake news (β readability; fake news ¼ À0:21, p < 0.001), and rumor (β readability; rumor ¼ À0:04, p < 0.001) categories.”
Quote in the paperNot a substantial claim- Rests on an assumption: Readability and perplexity are valid measures of cognitive effort.
May combine two claims.
Findingown dataFake news are 18 times more negative than factual news; hate speech is 30 times more negative.
“fake news are, on average, 18 times more negative than factual news (having hate speech the highest difference with 30 times more negativity than factual news)”
Quote in the paperSubstantial claim- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
May combine two claims.
Findingown dataRumors and junk science have positive sentiment scores (0.86 and 2.52, respectively).
“rumors (sentiment = 0.86, [CI = 0.65, 1.08]) and junk science (sentiment = 2.52, [CI = 2.31, 2.72])”
Quote in the paperSubstantial claim- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
May combine two claims.
Findingown dataFake news has the highest morality score (4.66), followed by conspiracy theories (4.44), hate speech (4.41), and clickbait (4.38).
“clickbait news (morality = 4.38, [CI = 4.34, 4.43]), hate speech (morality = 4.41, [CI = 4.36, 4.46]), conspiracy theories (morality = 4.44, [CI = 4.39, 4.48]) and, finally, fake news (morality = 4.66, [CI = 4.61, 4.70]).”
Quote in the paperSubstantial claim- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
May combine two claims.
Findingown dataHigher perplexity increases the probability of being classified as junk science, clickbait, or factual news; lower perplexity increases the probability of being classified as conspiracy theory, fake news, hate speech, or rumors.
“These results indicate that increasing the perplexity of content increases the probabilities of a content being classified as junk science, clickbait or factual news while decreasing perplexity augments the probability of a piece of text being classified as conspiracy theory, fake news, hate speech or rumors.”
Quote in the paperSubstantial claim- Rests on an assumption: Readability and perplexity are valid measures of cognitive effort.
Probably not a substantial claim: may not pass S2 (checkable), S4 (based).
Findingnone givenThe model is easily understandable in daily language.
“Finally, the model that is easily understandable in daily language (the explainability challenge)”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S4 (based). May combine two claims.
FindingreasoningThe method takes less than one second for a 2000-word article, so real-time deployment is feasible.
“The feasibility of real-time deployment should not be a big problem since this method uses manageable calculations in a reasonable amount of time (less than one second for a 2000 words article).”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S2 (checkable).
FindingreasoningThe findings increase the evidence about structural differences among misinformation types.
“Secondly, they increase the evidence about structural differences among misinformation types (the breadth challenge)”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S2 (checkable).
Findingown dataNot all misinformation is created equal.
“the findings presented in this paper are a compelling and impactful demonstration that not all misinformation is created equal.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationDeceptive content can adopt different forms, including rumors, clickbait, junk science, fake news, and conspiracy theories.
“Misinformation can appear as rumors, clickbait or junk science (trying to maximize visitors to a webpage or selling”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Scheufele & Krause, 2019 source
Not checked in the free run.
Classified as probably not a substantial claim.
PremisecitationContent that requires less cognitive effort to be processed is more engaging and viral.
“content that requires less effort to be processed is more engaging and viral (Alhabash et al., 2019)”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Alhabash et al., 2019 source
Not checked in the free run.
Classified as probably not a substantial claim.
PremisecitationThe Flesch-Kincaid index estimates the educational level needed to understand a given text.
“This measure estimates the educational level that is needed to understand a given text.”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Kincaid et al., 1975
Not checked in the free run.
Probably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationThe AFINN lexicon is one of the most used lexicons for sentiment analysis.
“I employ the AFINN lexicon developed by Finn Årup Nielsen (Nielsen, 2011) one of the most used lexicons for sentiment analysis (Akhtar et al., 2020;Chakraborty et al., 2020;Hee et al., 2018;Ragini et al., 2018)”
Quote in the paperNot a substantial claim0 of 3 sources checkedMay combine two claims.
PremisecitationContent that appeals to what individuals think is moral (or not moral) is likely to be more viral, especially in conjunction with negative emotions that challenge their social identity.
“content that appeals to what individuals think is moral (or not moral), is likely to be more viral (Brady et al., 2020), especially in conjunction with negative emotions that challenge their social identity (Brady et al., 2017;Horberget al., 2011)”
Quote in the paperSubstantial claim0 of 3 sources checkedClassified as probably not a substantial claim.
PremisecitationPerplexity measures uncertainty in predicting word appearance.
“I calculate the uncertainty in predicting each word appearance in every text through perplexity (Griffiths & Steyvers, 2004)”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Griffiths & Steyvers, 2004 source
Not checked in the free run.
May combine two claims.
PremisecitationMore advanced and diverse language allows encoding more complex ideas, which generates higher cognitive load.
“In general, more advanced and diverse language allows to encode more complex ideas (Ellis & Yuan, 2004), which generates a higher cognitive load (Swabey et al., 2016).”
Quote in the paperSubstantial claim0 of 2 sources checkedClassified as probably not a substantial claim.
Study design and conductcitationMorality was measured using a previously validated dictionary.
“To measure morality, I will use a previously validated dictionary (Graham et al., 2009).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Graham et al., 2009 source
Not checked in the free run.
May combine two claims.
PremisecitationReliance on emotion is associated with misinformation sharing or believing in conspiracy theories.
“reliance on emotion is associated with misinformation sharing (Weeks, 2015) or believing in conspiracy theories (Garrett & Weeks, 2017;Martel et al., 2019)”
Quote in the paperSubstantial claim0 of 3 sources checkedProbably not a substantial claim: may not pass S2 (checkable).
PremisecitationThis type of model has been rarely available.
“This is important because this type of model have been rarely available (Miller et al., 2017).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Miller et al., 2017
Not checked in the free run.
May combine two claims.
Interpretationown dataMisinformation requires less cognitive effort and is more reliant on emotions than factual information.
“misinformation requires less cognitive effort for being processed and is more reliant on emotions than factual information: it is easier to read, and falsified content creators use a less diverse vocabulary”
Quote in the paperSubstantial claim- Rests on an assumption: Readability and perplexity are valid measures of cognitive effort.
- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
May combine two claims.
Interpretationown dataMisinformation tends to rely on emotional language, with varying polarity across categories.
“Therefore, misinformation tends to rely on emotional language.However, the polarity of these emotions varies across misinformation categories.”
Quote in the paperSubstantial claim- Rests on an assumption: Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
Probably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductown dataThe study used the k-means algorithm to add robustness to the results.
“To add robustness to the results, I also used the k-means algorithm”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductcitationThe study follows a similar approach as previous studies to classify sources.
“Here, it is important to note that I follow a similar approach as previous studies to classify sources (Broniatowski et al., 2022;Cinelli et al., 2020;Cox et al., 2020;Lazer et al., 2018;Singh et al., 2020).”
Quote in the paperNot a substantial claim0 of 3 sources checkedProbably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductcitationThe labeling of each website was done through crowdsourcing following six steps.
“The labeling of each website was done through crowdsourcing following the instructions as follows (Zimdars, 2017):”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Zimdars, 2017
Not checked in the free run.
Probably not a substantial claim: may not pass S2 (checkable), S4 (based).
Interpretationown dataExisting research tends to overemphasize the role of sentiment while neglecting the prominent role of appeal to morality.
“This finding is important because existing research tends to overemphasize the role of sentiment while neglecting the prominent role of appeal to morality.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S2 (checkable).
InterpretationreasoningThe proposed method can be useful to identify misinformation before it becomes viral.
“Thirdly, I propose a method that can be useful to identify misinformation before it becomes viral (the speed challenge)”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S2 (checkable). May combine two claims.
InterpretationreasoningThe increased evidence about structural differences allows focusing on or differentiating specific categories and creating tailored countermeasures for each one.
“which allows to focus on or differentiate specific categories and create tailored countermeasures for each one.”
Quote in the paperNot a substantial claimMay combine two claims.
InterpretationcitationImproving media literacy to process more complex ideas will likely reduce the cognitive load associated with factual information and therefore the prevalence of misinformation.
“improving media literacy to process more complex ideas will likely reduce the cognitive load associated with factual information (Ellis & Yuan, 2004;Swabey et al., 2016) and, therefore, the prevalence of misinformation.”
Quote in the paperSubstantial claim0 of 2 sources checkedProbably not a substantial claim: may not pass S4 (based).
Interpretationnone givenThe categorization of an URL can be done at the exact moment it is posted.
“since the categorization of an URL can be done at the exact moment it is posted”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing), S4 (based).
Study design and conductreasoningSources belonging to the same misinformation category may behave differently.
“it is also worth mentioning that sources belonging to the same category may behave differently.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationOnly 17% of US adults have the skills to safely navigate the information ecosystem.
“only 17% of US adults have the skills to safely navigate the information ecosystem (Horrigan, 2016).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Horrigan, 2016
Not checked in the free run.
Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing), S4 (based).
Study design and conductnone givenThere may be more complex measures and models that may be more useful to discern between misinformation content and factual sources.
“I also acknowledge that-potentially-there may be more complex measures and models that may be more useful to discern between misinformation content and factual sources.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductnone givenThe results are contingent to the specificities of each dictionary employed.
“Finally, although we employed widely used dictionaries in the literature, the results are also contingent to the specificities of each dictionary I employed.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationMisinformation often escalates into violence.
“misinformation often escalates into violence, like in the case of ethnic brutality in India (McLaughlin, 2018) or violence against doctors in Latin America (Taylor, 2020).”
Quote in the paperNot a substantial claim0 of 2 sources checked- cites McLaughlin, 2018
Not checked in the free run.
- cites Taylor, 2020
Not checked in the free run.
Probably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductreasoningThe results could be based on domain-specific features because the news articles come from a selection of websites.
“I am aware of the potential limitation that the results could be based on domain-specific features.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S2 (checkable), S4 (based).
InterpretationreasoningThe model's understandability facilitates its adoption by technical and non-technical audiences.
“facilitating its adoption by technical and, specially, non-technical audiences.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing), S4 (based). May combine two claims.
InterpretationreasoningSome fake news sources may use a more neutral tone, while others may show a higher appeal to negative emotions.
“For example, some fake news sources may use a more neutral tone, while others may show a higher appeal to negative emotions.”
Quote in the paperNot a substantial claim
The paper relies on this without support.
The 92,112 articles in the final dataset are representative of misinformation and factual news content generally.
“This resulted in the final dataset consisting of 92,112 articles with the following distribution by type: clickbait (12,955 articles), conspiracy theories (15,493 articles), fake news (16,158 articles), hate speech (15,353 articles), junk science (16,252 articles), factual news (1743 articles) and rumors (14,158 articles).”
The paper relies on this without support.
The seven content categories are mutually exclusive for the multinomial logistic regression.
“I will employ a multinominal logistic regression, a technique suitable for mutually exclusive variables with multiple discrete outcomes.”
The paper relies on this without support.
The paper's dataset includes more sources and more articles than any other.
“In comparison to other datasets, the one used in this paper includes more sources and more articles than any other:”
The paper relies on this without support.
Readability and perplexity are valid measures of cognitive effort.
“For each article, I calculated measures of cognitive effort (readability and perplexity) and evocation to emotions (sentiment analysis and appeal to morality).”
The paper relies on this without support.
Sentiment analysis and appeal to morality are valid measures of evocation to emotions.
“For each article, I calculated measures of cognitive effort (readability and perplexity) and evocation to emotions (sentiment analysis and appeal to morality).”
The paper relies on this without support.
The database's category labels (clickbait, conspiracy theories, fake news, hate content, junk science, rumors, factual information) accurately reflect the type of content.
“I analyze 92,112 news articles classified into seven categories: clickbait (n = 12,955), conspiracy theories (n = 15,493), fake news (n = 16,158), hate content (n = 15,353), junk science (n = 16,252), rumors (n = 14,158), and factual information (n = 1743)”
The paper relies on this without support.
Factual news articles in the dataset are reliable and objective.
“In this case, I used factual news as the level of the outcome since I am interested how misinformation differs from this baseline using the following formula:”
The paper relies on this without support.
Prior studies only focus on one or a few specific categories, usually fake news.
“prior studies only focus on one or just a few specific categories, usually fake news.”
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Different examples of misinformation often make use of the same underlying tropes.
“different examples of misinformation often make use of the same underlying tropes (18, 19).”
From Psychological inoculation improves resilience against misinformation on social media (2022) · cites this paper as [18]
These tropes can be analyzed and used for inoculation without prior knowledge of specific misleading content, thus potentially providing broad resilience against social media or news content that draws on one or more of the techniques that someone has been inoculated against.
“These tropes, which include manipulation techniques such as logical fallacies (20) and emotionally manipulative language (18), can be analyzed and used for inoculation without prior knowledge of specific misleading content, thus potentially providing broad resilience against social media or news content that draws on one or more of the techniques that someone has been inoculated against.”
From Psychological inoculation improves resilience against misinformation on social media (2022) · cites this paper as [18]
The five manipulation techniques used in the videos are consistently identified as epistemologically dubious: emotionally manipulative rhetoric, incoherent or mutually exclusive arguments, false dichotomies or dilemmas, scapegoating individuals or groups, and ad hominem attacks.
“These five techniques were taken from the broader literature on argumentation and manipulation strategies and are consistently identified as epistemologically dubious: (i) using emotionally manipulative rhetoric to evoke outrage, anger, or other strong emotions (18, 22), (ii) the use of incoherent or mutually exclusive arguments (23), (iii) presenting false dichotomies or dilemmas (24), (iv) scape”
From Psychological inoculation improves resilience against misinformation on social media (2022) · cites this paper as [18]
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
Each contradiction between two passages listed here was confirmed by an independent check.
High-readability category probabilities sum to only 0.897
MajorThe seven reported probabilities for a text with readability 22 sum to 0.897, rather than 1. They are presented as the probabilities of all seven mutually exclusive categories.
Reported 1 · recomputed 0.897
“factual (p = 0.015, CI = [0.013,0.018]), clickbait (p = 0.079, CI = [0.074,0.084)], conspiracy theories (p = 0.109, CI = [0.104,0.115]), fake news (p = 0.022, CI = [0.020,0.023]), hate speech (p = 0.106, CI = [0.199,0.214]), junk science (p = 0.461, CI = [0.452,0.471]) and rumor (p = 0.105, CI = [0.099,0.112])”
Negative-sentiment difference is described as both 18% and 18-fold
MajorThe introduction calls the fake-news/conspiracy-theory difference 18% greater reliance on negative emotions, while the discussion calls the fake-news difference 18 times greater than factual news. An 18-fold difference is not an 18% difference.
“18% more reliant on negative emotions”
“fake news are, on average, 18 times more negative than factual news”
Six misinformation categories cannot yield 210,000 articles at 30,000 each
MajorThe paper describes six misinformation categories. Sampling 30,000 articles from each would yield 180,000 misinformation articles, not 210,000; adding the stated 3,177 factual articles would yield 183,177 rather than the reported 213,177 total.
Reported 210000 · recomputed 180000
“From there, I extracted 30,000 random articles from each category, generating a dataset of 210,000 misinformation articles.”
Junk-science readability coefficient differs from Table 3
MinorThe results prose reports a junk-science readability coefficient of 0.04, whereas Table 3 reports 0.127. This is not a rounding difference.
“β readability; junk science ¼ 0:04, p < 0.001”
“| Readability | -0.059*** | -0.053*** | -0.213*** | 0.014+ | 0.127*** | -0.044*** |”
Discussion gives two different readability differences for fake news
MinorThe same discussion sentence says fake news is both 3% and 13% easier to process than factual sources.
“fake news are 3% easier to process than factual sources”
“while fake news are 13% easier to process”
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A Prediction Model of Malicious Information Dissemination Based on User Behavior Analysis
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- Authors
- Carrasco-Farré, C.
- Affiliations
- Esade (ES)
- Corresponding author
- Carrasco-Farré, Carlos
- Venue
- Humanities and Social Sciences Communications
- Published
- 2022-05-09
- Volume
- 9
- Issue
- 1
- ISSN
- 2055-1045 (ISSN-L)
- 2662-9992
- OpenAlex
- W4229373744
- Semantic Scholar
- 97a90b895fae626b75f51d309c4c751282956a71
- Cited by
- 84
- References
- 110
- Citations by year
- 2026: 15 · 2025: 23 · 2024: 30 · 2023: 12 · 2022: 4
- FWCI
- 24.82
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Locations
- Humanities and Social Sciences Communications (publishedVersion, cc-by)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Funders
- Ministerio de Ciencia e Innovación
- European Social Fund
- Topics
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Physical Sciences › Computer Science › Information Systems › Spam and Phishing Detection
- Social Sciences › Arts and Humanities › Philosophy › Linguistics and Discourse Analysis
- Keywords
- misinformation, cognitive effort, emotional appeal, clickbait, conspiracy theories, fake news, hate speech, junk science, rumors, lexical complexity, grammatical complexity, sentiment analysis
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Claims read by deepseek-v4.1-flash under definition version 3 (extract-v3) on 2026-10-09.
Classified by jev-1.13-20260917 (gold-guideline-v0.2) on 2026-10-09.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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