Cited by 399Social Robot Interaction and HRIInnovative Human-Technology InteractionAI in Service Interactions

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When the Interface Is a Face

Sproull, Lee, Subramani, Mani, Kiesler, Sara, Walker, Janet, Waters, Keith·1996·Human-Computer Interaction

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Abstract

People behave differently in the presence of other people than they do when they are alone. People also may behave differently when designers introduce more human-like qualities into computer interfaces. In an experimental study we demonstrate that people's responses to a talking-face interface differ from their responses to a text-display interface. They attribute some personality traits to it; they are more aroused by it; they present themselves in a more positive light. We use theories of person perception, social facilitation, and self-presentation to predict and interpret these results. We suggest that as computer interfaces become more "human-like," people who use those interfaces may change their own personas in response to them.

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Authors: Sproull, L., Subramani, M., Kiesler, S., Walker, J., & Waters, K.
Affiliations: Boston University (US)
Carnegie Mellon University (US)
ORCID: Subramani, Mani
Venue: Human-Computer Interaction
Publisher: Informa UK Limited
Published: 1996-06-01
Volume: 11
Issue: 2
Pages: 97-124
ISSN: 0737-0024 (ISSN-L)
DOI: 10.1207/s15327051hci1102_1
OpenAlex: W2121965518
Cited by: 399
References: 49
Citations by year: 2026: 7 · 2025: 13 · 2024: 11 · 2023: 10 · 2022: 11 · 2021: 23 · 2020: 24 · 2019: 14 · 2018: 17 · 2017: 15 · 2016: 17 · 2015: 17 · 2014: 12 · 2013: 13 · 2012: 16
FWCI: 10.94
Type: journal article
Language: en
Open access: closed
Locations: Human-Computer Interaction (publishedVersion)
Topics: Social Sciences › Psychology › Social Psychology › Social Robot Interaction and HRI
Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
Keywords: person perception, social facilitation, self-presentation, arousal, personality attribution, personas

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