The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers
Open accessAbstract
How do firms respond to entry in multi-sided markets? We address this question by studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to show that newspapers with greater reliance on classified-ad revenue experience a larger drop in classified-ad rates after Craigslist's entry. The impact of Craigslist's entry on the classified-ad side appears to propagate to other sides of the newspapers' market. On the subscriber side, these newspapers experience an increase in subscription prices, a decrease in circulation, and an increase in differentiation from each other. On the display-ad side, affected newspapers experience a decrease in display-ad rates. We also find evidence that affected newspapers are less likely to make their content available online. Finally, we estimate that Craigslist's entry leads to $5.0 billion (year 2000 dollars) in savings to classified-ad buyers during 2000–2007. This paper was accepted by Sandra Slaughter, information systems.
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Metadata
- Authors
- Seamans, R., & Zhu, F.
- Venue
- Management Science
- Published
- 2014-02
- Volume
- 60
- Issue
- 2
- Pages
- 476-493
- ISSN
- 0025-1909 (ISSN-L)
- 1526-5501
- OpenAlex
- W3125405074
- Cited by
- 431
- References
- 10
- FWCI
- 71.63
- Type
- journal article
- Language
- en
- Open access
- green
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