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Cited by 431

The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.

Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers

Open access
Seamans, Robert, Zhu, Feng·2014·Management Science
DOI 10.1287/mnsc.2013.1785
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Abstract

How do firms respond to entry in multi-sided markets? We address this question by studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to show that newspapers with greater reliance on classified-ad revenue experience a larger drop in classified-ad rates after Craigslist's entry. The impact of Craigslist's entry on the classified-ad side appears to propagate to other sides of the newspapers' market. On the subscriber side, these newspapers experience an increase in subscription prices, a decrease in circulation, and an increase in differentiation from each other. On the display-ad side, affected newspapers experience a decrease in display-ad rates. We also find evidence that affected newspapers are less likely to make their content available online. Finally, we estimate that Craigslist's entry leads to $5.0 billion (year 2000 dollars) in savings to classified-ad buyers during 2000–2007. This paper was accepted by Sandra Slaughter, information systems.

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Metadata

Authors
Seamans, R., & Zhu, F.
Venue
Management Science
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Published
2014-02
Volume
60
Issue
2
Pages
476-493
ISSN
  • 0025-1909 (ISSN-L)
  • 1526-5501
DOI
10.1287/mnsc.2013.1785
OpenAlex
W3125405074
Cited by
431
References
10
FWCI
71.63
Type
journal article
Language
en
Open access
green

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