A bias for social information in human cultural transmission
Abstract
Evolutionary theories concerning the origins of human intelligence suggest that cultural transmission might be biased toward social over non-social information. This was tested by passing social and non-social information along multiple chains of participants. Experiment 1 found that gossip, defined as information about intense third-party social relationships, was transmitted with significantly greater accuracy and in significantly greater quantity than equivalent non-social information concerning individual behaviour or the physical environment. Experiment 2 replicated this finding controlling for narrative coherence, and additionally found that information concerning everyday non-gossip social interactions was transmitted just as well as the intense gossip interactions. It was therefore concluded that human cultural transmission is biased toward information concerning social interactions over equivalent non-social information.
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In a four-person chain experiment, people recalled more propositions and more accurately in the gossip condition than in the other conditions; the prototypical story lived longer.
“But as the information ran through the chain, people recalled more propositions and recalled them more accurately in the gossip condition than in the other conditions. The prototypical story lived longer.”
From Stories in Action. (2022) · cites this paper as Mesoudi et al., 2006
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Reasons to be fussy about cultural evolution
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In-person and virtual social interactions improve well-being during the COVID-19 pandemic
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Social Transmission of False Memory in Small Groups and Large Networks
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Self-citationDeception as a Derived Function of Language
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Are the New Mass Media Subverting Cultural Transmission?
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- Authors
- Mesoudi, A., Whiten, A., & Dunbar, R.
- Affiliations
- University of St Andrews (GB)
- University of Liverpool (GB)
- Corresponding author
- Mesoudi, Alex
- Venue
- British Journal of Psychology
- Publisher
- Wiley
- Published
- 2006-08
- Volume
- 97
- Issue
- 3
- Pages
- 405-423
- ISSN
- 0007-1269 (ISSN-L)
- 2044-8295
- OpenAlex
- W2047815179
- Cited by
- 349
- References
- 58
- Citations by year
- 2026: 5 · 2025: 15 · 2024: 24 · 2023: 16 · 2022: 27 · 2021: 18 · 2020: 27 · 2019: 28 · 2018: 19 · 2017: 48 · 2016: 21 · 2015: 9 · 2014: 11 · 2013: 16 · 2012: 10
- FWCI
- 254.67
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- British Journal of Psychology (publishedVersion)
- PubMed (publishedVersion)
- Funders
- University of Denver
- British Academy
- British Psychological Society
- University of St Andrews
- Topics
- Social Sciences › Cultural Studies › Language and cultural evolution
- Social Sciences › Psychology › Developmental and Educational Psychology › Child and Animal Learning Development
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Evolutionary Psychology and Human Behavior
- Keywords
- cultural transmission, social information, gossip, social learning, narrative coherence, social interaction, evolutionary theory of cognition
- MeSH terms
- Adult, Communication, Cultural Characteristics, Cultural Evolution, Female, Humans, Intelligence, Interpersonal Relations, Machiavellianism, Male, Social Values, Socialization, Information Dissemination
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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