Maintaining Cultural Stereotypes in the Serial Reproduction of Narratives
Abstract
Recent social cognition research showed that the individual often recalls stereotype-inconsistent (SI) information better than stereotype-consistent (SC) information. By contrast, classical studies in social psychology suggest that SC information is retained well in the collective remembering where a number of individuals are involved in the reproduction of stories. In the present experiment, individual and collective remembering were examined. A story about a man and a woman who exhibited gender-stereotype-relevant behaviors was transmitted through five-person communication chains. Although participants in earlier positions of the chains reproduced SI information more than SC information under some circumstances, SC information was retained better than SI information toward the end of the chains regardless. The stability of cultural stereotypes was discussed in terms of the tendency for collective information processing to favor the retention of information shared among individuals.
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Chains of connected participants recalling stories produce a reliable bias for stereotype-consistent information.
“For example, even in contexts in which participants remember stereotype-inconsistent information better than stereotype-consistent information in individual recall tasks, chains of connected participants recalling stories produce a reliable bias for stereotype-consistent information (Kashima, 2000).”
From Stories in Action. (2022) · cites this paper as Kashima, 2000
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Common Ground and Cultural Prominence
Fast, N. J., Heath, C., & Wu, G. (2009) · Psychological Science · doi:10.1111/j.1467-9280.2009.02387.x · Cited by 49 · see citing works
Social transmission and shared reality in cultural dynamics
Kashima, Y., Bratanova, B., & Peters, K. (2017) · Current Opinion in Psychology · doi:10.1016/j.copsyc.2017.10.004 · Cited by 45 · see citing works
Self-citationBecoming us and them: Social learning and intergroup bias
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Cultural Processes: An Overview
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How Institutions and Attitudes Shape Tax Compliance: a Cross-National Experiment and Survey
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The DSM: mindful science or mindless power? A critical review
Khoury, B., Langer, E. J., & Pagnini, F. (2014) · Frontiers in Psychology · doi:10.3389/fpsyg.2014.00602 · Cited by 43 · see citing works
Norm talk and human cooperation: Can we talk ourselves into cooperation?
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Self-citationMa, A., Savani, K., Liu, F., Tai, K., & Kay, A. C. (2022) · Journal of Personality and Social Psychology · doi:10.1037/pspa0000327 · Cited by 41 · see citing works
How societal stereotypes might form and evolve via cumulative cultural evolution
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Beukeboom, C. J., & Burgers, C. F. (2017) · Oxford Research Encyclopedia of Communication · doi:10.1093/acrefore/9780190228613.013.439 · Cited by 40 · see citing works
Tan, R. J. B., & Fay, N. (2011) · Evolution and Human Behavior · doi:10.1016/j.evolhumbehav.2011.01.001 · Cited by 38 · see citing works
Communication and Group Perception: Extending the `Saying is Believing' Effect
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Content biases in three phases of cultural transmission: A review
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Connor, P., Harris, E. A., Guy, S., Fernando, J. W., Shank, D. B., Kurz, T., Bain, P. G., & Kashima, Y. (2016) · Climatic Change · doi:10.1007/s10584-016-1643-z · Cited by 35 · see citing works
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Culturally based lay beliefs as a tool for understanding intergroup and intercultural relations
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Grounding: Sharing Information in Social Interaction
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Shaping stereotypical behaviour through the discussion of social stereotypes
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Serial Reproduction: An Experimental Simulation of Cultural Dynamics
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Self-citationSocial transmission of cultural practices and implicit attitudes
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Self-citation
- Authors
- Kashima, Y.
- Affiliations
- The University of Melbourne (AU)
- Corresponding author
- Kashima, Yoshihisa
- ORCID
- Kashima, Yoshihisa
- Venue
- Personality and Social Psychology Bulletin
- Publisher
- SAGE Publications
- Published
- 2000-05
- Volume
- 26
- Issue
- 5
- Pages
- 594-604
- ISSN
- 0146-1672 (ISSN-L)
- 1552-7433
- OpenAlex
- W2002181714
- Cited by
- 312
- References
- 53
- Citations by year
- 2026: 2 · 2025: 7 · 2024: 15 · 2023: 13 · 2022: 16 · 2021: 13 · 2020: 8 · 2019: 31 · 2018: 13 · 2017: 27 · 2016: 12 · 2015: 15 · 2014: 13 · 2013: 10 · 2012: 36
- FWCI
- 9.78
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Personality and Social Psychology Bulletin (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Social Psychology › Social Representations and Identity
- Life Sciences › Neuroscience › Cognitive Neuroscience › Memory Processes and Influences
- Keywords
- cultural stereotypes, stereotype consistency, collective remembering, communication chain, gender stereotypes, information retention, social cognition
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