The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Abstract
The authors examine the influence of customer future-focused considerations, over and above the effects of satisfaction, on the customer's decision to discontinue a service relationship. The authors find that expected future use and anticipated regret influence this decision. Understanding and managing these future-focused considerations is critical to successful dynamic customer relationship management.
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Citations
Cites
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Spatial Choice: A Matter of Utility or Regret?
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The challenge of retaining customers acquired with free trials
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Metadata
- Authors
- Lemon, K. N., White, T. B., & Winer, R. S.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2002-01
- Volume
- 66
- Issue
- 1
- Pages
- 1-14
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2027617211
- Cited by
- 611
- References
- 6
- FWCI
- 37.90
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.