The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Open accessAbstract
According to the processing fluency model, advertising exposures enhance the ease with which consumers recognize and process a brand. In turn, this increased perceptual fluency leads to consumers having more favorable attitudes toward the brand. The authors extend the processing fluency model to examine the effect of conceptual fluency on attitudes. In three experiments, the authors show that when a target comes to mind more readily and becomes conceptually fluent, as when it is presented in a predictive context (e.g., a bottle of beer featured in an advertisement that shows a man entering a bar) or when it is primed by a related construct (e.g., an image of ketchup following an advertisement of mayonnaise), participants develop more favorable attitudes toward the target. It is believed that positive valence of fluent processing underlies these processing-fluency effects. When conceptual fluency is associated with negative valence (e.g., hair conditioner primed by a lice-killing shampoo), the authors observe less favorable attitudes.
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Cites
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Cited by
Augmented reality marketing: How mobile AR-apps can improve brands through inspiration
Rauschnabel, P. A., Felix, R., & Hinsch, C. (2019) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.03.004 · Cited by 747
Automated Text Analysis for Consumer Research
Humphreys, A., & Wang, R. J.-H. (2018) · Journal of Consumer Research · doi:10.1093/jcr/ucx104 · Cited by 636
Personification in Advertising
Delbaere, M., McQuarrie, E. F., & Phillips, B. J. (2011) · Journal of Advertising · doi:10.2753/joa0091-3367400108 · Cited by 390
Hinsch, C., Felix, R., & Rauschnabel, P. A. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.101987 · Cited by 279
Brain mechanisms of persuasion: how ‘expert power’ modulates memory and attitudes
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“There is a considerable evidence that processing and conceptual fluency are affectively positive (Reber et al., 1998; Lee and Labroo, 2004).”
Metadata
- Authors
- Lee, A. Y., & Labroo, A. A.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 2004-05
- Volume
- 41
- Issue
- 2
- Pages
- 151-165
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W3125369082
- Cited by
- 902
- References
- 8
- FWCI
- 48.90
- Type
- journal article
- Language
- en
- Open access
- green
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
