Purchasing Behavior and Calorie Information at Fast-Food Chains in New York City, 2007

Bassett, Mary T.; Dumanovsky, Tamara; Huang, Christina; Silver, Lynn D.; Young, Candace; Nonas, Cathy; Matte, Thomas D.; Chideya, Sekai; Frieden, Thomas R.

doi:10.2105/ajph.2008.135020

Cited by 259Consumer Attitudes and Food LabelingNutrition, Health and Food BehaviorObesity, Physical Activity, Diet

Purchasing Behavior and Calorie Information at Fast-Food Chains in New York City, 2007

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Bassett, Mary T., Dumanovsky, Tamara, Huang, Christina, Silver, Lynn D., Young, Candace, Nonas, Cathy, Matte, Thomas D., Chideya, Sekai +1 more·2008·American Journal of Public Health

DOI 10.2105/ajph.2008.135020PMC PMC2446463

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Abstract

We surveyed 7318 customers from 275 randomly selected restaurants of 11 fast food chains. Participants purchased a mean of 827 calories, with 34% purchasing 1000 calories or more. Unlike other chains, Subway posted calorie information at point of purchase and its patrons more often reported seeing calorie infomation than patrons of other chains (32% vs 4%; P<.001); Subway patrons who saw calorie information purchased 52 fewer calories than did other Subway patrons (P<.01). Fast-food chains should display calorie information prominently at point of purchase, where it can be seen and used to inform purchases.

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In observational analyses, customers who report seeing and using posted calorie information purchase fewer total calories than other customers, although such findings can be limited by reverse causation.
“In observational analyses, customers who report seeing and using posted calorie information purchase fewer total calories than other customers,114,115 although such findings can be limited by reverse causation”
From Population Approaches to Improve Diet, Physical Activity, and Smoking Habits: A Scientific Statement From the American Heart Association (2012) · cites this paper as [114]

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[1]Lin B, Guthrie J, Frazao E. Nutrient contribution of food away from home In: Frazao, ed. America’s Eating Habits: Changes and Consequences. Washington, DC: US Dept of Agriculture; 1999:213–242.

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RESEARCH AND PRACTICE ⏐ Purchasing Behavior and Calorie Information at Fast-Food Chains in New
Bassett, M. T., Huang, C., & Frieden, T. R. (2008)
Self-citation
Predictors of Total Calories Purchased at Fast-food Restaurants: Restaurant Characteristics, Calorie Awareness, and Use of Calorie Information
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What People Buy From Fast‐food Restaurants: Caloric Content and Menu Item Selection, New York City 2007
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Who reports noticing and using calorie information posted on fast food restaurant menus?
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Consumer Awareness of Fast-Food Calorie Information in New York City After Implementation of a Menu Labeling Regulation
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Self-citation

Authors: Bassett, M. T., Dumanovsky, T., Huang, C., Silver, L. D., Young, C., Nonas, C., Matte, T. D., Chideya, S., & Frieden, T. R.
Affiliations: New York City Department of Health and Mental Hygiene (US)
ORCID: Bassett, Mary T.
Huang, Christina
Silver, Lynn D.
Young, Candace
Matte, Thomas D.
Frieden, Thomas R.
Venue: American Journal of Public Health
Publisher: American Public Health Association
Published: 2008-08
Volume: 98
Issue: 8
Pages: 1457-1459
ISSN: 0090-0036 (ISSN-L)
1541-0048
DOI: 10.2105/ajph.2008.135020
PMC: PMC2446463
OpenAlex: W2151473636
Cited by: 259
References: 15
Citations by year: 2025: 1 · 2023: 2 · 2022: 2 · 2021: 6 · 2020: 8 · 2019: 7 · 2018: 5 · 2017: 11 · 2016: 27 · 2015: 22 · 2014: 29 · 2013: 39 · 2012: 22
FWCI: 25.72
Type: journal article
Language: en
Open access: green
www.ncbi.nlm.nih.gov
Locations: American Journal of Public Health (publishedVersion)
PubMed Central (publishedVersion)
PubMed (publishedVersion)
Topics: Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Obesity, Physical Activity, Diet
Keywords: calorie labeling, fast food chains, purchasing behavior, metro, dietary intake, New York City
MeSH terms: Energy Intake, Calorimetry, Diet Surveys, Feeding Behavior, Food Analysis, Humans, New York City, Restaurants

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Purchasing Behavior and Calorie Information at Fast-Food Chains in New York City, 2007

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