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Information Richness. A New Approach to Managerial Behavior and Organization Design
Abstract
This paper introduces the concept of information richness, and proposes three models of information processing. The models describe (1) manager information behavior, (2) organizational mechanisms for coping with equivocality from the environment, and (3) organizational mechanisms for internal coordination. Concepts developed by Weick (1979) and Galbraith (1973) are integrated into two information tasks: equivocality reduction and the processing of a sufficient amount of information. The premise of this paper is that the accomplishment of these information tasks and the ultimate success of the organization are related to the balance of information richness used in the organization.
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“according to Daft and Lengel’s (1984) media richness theory, media Daft and Lengel (1984), mediums differ in their capability to transmit information with while face-to-face communication being the richest medium.”
From Impact of Synchronous and Asynchronous Settings of Online Teaching and Learning in Higher Education on Students' Learning Experience During COVID-19 (2021) · cites this paper as Daft and Lengel, 1984
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“Allen, 1977; Daft & Lengel, 1984) differentiate communication modes that are personal, or based on informal verbal exchanges such as face-to-face and the telephone, from those that are nonpersonal and associated with more formal documentary means such as memoranda, e-mails, and website access.”
BackgroundHsieh, S. H., & Tseng, T. H. (2016) · Computers in Human Behavior · doi:10.1016/j.chb.2016.12.052 · Cited by 192
“According to media richness theory (Daft & Lengel, 1984), a communication medium that can instantly convey multiple cues and personal emotions can transmit rich information, which facilitates the communication effect.”
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Whittaker, S. (2003) · White Rose Research Online (University of Leeds, The University of Sheffield, University of York) · doi:10.4324/9781410607348.ch7 · Cited by 171
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BackgroundThe Ties That Bond: Re-Examining the Relationship between Facebook Use and Bonding Social Capital
Jessica Vitak, B., Ellison, N. B., & Steinfield, C. W. (2011) · Hawaii International Conference on System Sciences (HICSS) · doi:10.1109/hicss.2011.435 · Cited by 166
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“The modified approach brings to the foreground the assumption of multiple goals in communication and fits MRT better into the development of general thinking in communication studies today.”
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“…the task-technology fit theory is that there should be a fit between the task requirements and the potential of technology to enable interactions between the team members (Daft and Lengel, 1984; Zigurs and Buckland, 1998; Warkentin and Beranek, 1999; Dennis et al. , 2001; Maruping and Agarwal, 2004).”
BackgroundAn investigation of factors affecting how engineers and scientists seek information
Anderson, C. J., Glassman, M., McAfee, R. B., et al. (2001) · Journal of Engineering and Technology Management · doi:10.1016/s0923-4748(01)00032-7 · Cited by 144
“Allen et al., 1980; Goldhar et al., 1979); (3) organizations use business and technical information, largely from the external environment, to reduce technical uncertainty and complexity (Miller, 1971) and (4) a preference exists for face-to-face communication when dealing with non-routine, ambiguous, difficult messag…”
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“Daft and Lengel’s (1986) idea of media richness.”
BackgroundInfluentialThe complexity of richness: Media, message, and communication outcomes
Otondo, R. F., Scotter, J. R. V., Allen, D. G., & Palvia, P. (2007) · Information & Management · doi:10.1016/j.im.2007.09.003 · Cited by 146
“* Information overload (5-point Likert-type scale: strongly agree to strongly disagree; [5,18]) 1.”
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“According to media richness theory (Daft & Lengel, 1984; Potosky, 2008), there should also be a match between stimulus and response format.”
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Richardson, R. M., & Smith, S. W. (2007) · International Journal of Intercultural Relations · doi:10.1016/j.ijintrel.2007.01.002 · Cited by 142
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Souček, R., & Moser, K. (2010) · Computers in Human Behavior · doi:10.1016/j.chb.2010.04.024 · Cited by 141
“For example, emails are clearly appropriate for routine tasks and for statement of facts (Lantz, 1998; Lea, 1991), whereas issues that need further interpretation should be conveyed by ‘‘richer” media, e.g., by telephone or face-to-face communication (Daft & Lengel, 1984; Lee, 1994).”
BackgroundEmotional crisis communication
van der Meer, T. G. L. A., & Verhoeven, J. W. M. (2014) · Public Relations Review · doi:10.1016/j.pubrev.2014.03.004 · Cited by 142
An empirical evaluation of the impacts of telecommuting on intra-organizational communication
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“These survey results are consistent with previous research which reports . that managers prefer to use information-rich media such as face-to-face meetings to make decisions, to communicate job-related information to subordinates, and to reduce . ambiguity Daft and Lengel, 1984 .”
ResultTwo faces of anonymity: Paradoxical effects of cues to identity in CMC
Tanis, M., & Postmes, T. (2005) · Computers in Human Behavior · doi:10.1016/j.chb.2005.08.004 · Cited by 134
“…not be fundamentally different in 1 Information Richness Theory might appear to be an exception to this, for it emphasizes the more instrumental consequences of the capacity to convey information and is more concerned with the transmission and comprehension of messages (Daft & Lengel, 1984, 1986).”
BackgroundHow Credible is E-word of Mouth Across Digital-Marketing Channels?
Levy, S., & Gvili, Y. (2015) · Journal of Advertising Research · doi:10.2501/jar-55-1-095-109 · Cited by 157
Communication, interactivity, and satisfaction in B2B relationships
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“According to Daft and Lengel (1984), formal communication primarily involves text-based letters and documents, while informal communication involves F2F meetings.”
BackgroundGroup Discussion and Cooperation in Social Dilemmas
Henry, K. B., & Komorita, S. S. (1996) · Personality and Social Psychology Bulletin · doi:10.1177/01461672962211005 · Cited by 135
Xie, J., Song, M., & Stringfellow, A. (2003) · Journal of Product Innovation Management · doi:10.1111/1540-5885.2003005 · Cited by 132
“The ‘‘richness’’ of communication media [12] is the extent to which they allow for interactive use of multiple communication modalities.”
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“Although much early work in this area focused on selecting specific ICTs and matching them to tasks (e.g., Daft & Lengel, 1984, 1986; Daft, Lengel, & Trevino, 1987), more recent work has pointed to the importance of examining combinatorial ICT use (Chudoba et al., 2005; Munkejord, 2007; Osterlund,…”
BackgroundTechnology‐assisted supplemental work: Construct definition and a research framework
Fenner, G. H., & Renn, R. W. (2004) · Human Resource Management · doi:10.1002/hrm.20014 · Cited by 141
“According to Daft and Lengel (1984, 1988) , richer media are more desirable media choices for managers when they face nonroutine and ambiguous circumstances where a greater chance for misunderstanding exists.”
BackgroundMethodShared experience in pretrip and experience sharing in posttrip: A survey of Airbnb users
Bae, S. J., Lee, H., Suh, E.-K., & Suh, K.-S. (2016) · Information & Management · doi:10.1016/j.im.2016.12.008 · Cited by 136
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“…match between the capacity of a communication medium and its utilization for information because media vary in the extent of interactive feedback, the encoding and decoding of both nonverbal and verbal cues, and the personalization of messages allowed through the medium (Daft & Lengel, 1984, 1986).”
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“In addition, Media Richness Theory (Daft & Lengel, 1984, 1986; Daft, Lengel, & Trevino, 1987) posits that while in-person interactions are rich, text-based channels are lean.”
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“During the initial explication of MRT (Daft & Lengel, 1984), theorists may not have imagined the advancement of communication technology, which now enables communicators to interact across multiple applications (e.g., text messaging, social media, Skype/FaceTime) on portable devices.”
BackgroundLatent errors and adverse organizational consequences: a conceptualization
Ramanujam, R., & Goodman, P. S. (2003) · Journal of Organizational Behavior · doi:10.1002/job.218 · Cited by 127
Multimodality and Interactivity: Connecting Properties of Serious Games with Educational Outcomes
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“28,29 Empirical research on learning in multimedia environments suggests that educational content with high level of ambiguity requires richer media to deliver the information in order to achieve better test scores and learning satisfaction.”
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“Indirect communication among peers can reduce clarity and increase misunderstanding because the richness of communication is decreased (Daft & Lengel, 1984; DePaulo & Friedman, 1998) and non-verbal cues (e.g. tone, gestures, and facial expressions) are lost (Ekman & Oster, 1979).”
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“(out-of-state group) Besides tone reflection and synchronicity, which have been widely studied in previous research (e.g., Daft and Lengel, 1984; Walther, 1996), our participants consistently mentioned two additional media characteristics when explaining why cell phones were reserved for close…”
BackgroundResultInfluentialPromoting safety by increasing uncertainty – Implications for risk management
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“Media richness of certain communication channels is based on four characteristics (Daft & Lengel, 1984; Lengel & Daft, 1989): (a) the ability to utilize numerous information cues, (b) the extent of personalization or personal focus provided, (c) the capacity for immediate feedback, and (d) the…”
BackgroundMethodAl-Maroof, R. S., Alnazzawi, N., Akour, I. A., Ayoubi, K., Alhumaid, K. F., AlAhbabi, N. M. N., Alnnaimi, M., Thabit, S., Alfaisal, R., Aburayya, A., et al. (2021) · Informatics · doi:10.3390/informatics8040083 · Cited by 132
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An experimental study of credibility in e‐negotiations
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The Social Component of Information Systems—How Sociability Contributes to Technology Acceptance
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“Based on information processing theory (Daft & Lengel, 1984), media richness theory posits that media with different capacities are better or worse suited to resolving equivocality and uncertainty in communication.”
BackgroundThe Theoretical Foundation for Intercultural Business Communication: A Conceptual Model
Varner, I. I. (2000) · Journal of Business Communication · doi:10.1177/002194360003700102 · Cited by 115
Massey, G. R., & Dawes, P. L. (2006) · Industrial Marketing Management · doi:10.1016/j.indmarman.2006.05.017 · Cited by 115
Group Identity, Social Influence, and Collective Action Online
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Effects of task interdependence and type of communication on performance in virtual teams
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“Finally, our findings provide further evidence to support the extension of the task-media fit described by Daft and Lengel (1986)”
ResultInformation and Communication Technology Challenges to Scientific Professional Identity
Lamb, R., & Davidson, E. (2005) · The Information Society · doi:10.1080/01972240590895883 · Cited by 114
“” 2 The level of media richness or the affordances for interactivity that an ICT can support are important variants in human–computer interaction (HCI) studies (Daft & Lengel, 1984 ; Gaver, 1991 ).”
Background
Metadata
- Authors
- Daft, R. L., & Lengel, R. H.
- Affiliations
- Texas A&M University (US)
- Publisher
- Defense Technical Information Center
- Published
- 1983-05-01
- OpenAlex
- W1678916964
- Semantic Scholar
- aebced7c062997106dc3a180ccc6782639c23782
- Cited by
- 2,263
- References
- 0
- Citations by year
- 2026: 20 · 2025: 25 · 2024: 67 · 2023: 33 · 2022: 55 · 2021: 48 · 2020: 46 · 2019: 58 · 2018: 50 · 2017: 70 · 2016: 80 · 2015: 87 · 2014: 98 · 2013: 112 · 2012: 145
- Type
- report
- Language
- en
- Open access
- closed
- Locations
- Defense Technical Information Center (DTIC) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management and Organizational Studies
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management Theory and Practice
- Social Sciences › Business, Management and Accounting › Management Information Systems › Information Systems Theories and Implementation
- Keywords
- information richness, organizational design, internal coordination, information processing model, organizational mechanisms, organizational success
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