Cited by 2,263Management and Organizational StudiesManagement Theory and PracticeInformation Systems Theories and Implementation

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Information Richness. A New Approach to Managerial Behavior and Organization Design

Daft, Richard L., Lengel, Robert H.·1983

DOI 10.21236/ada128980

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Abstract

This paper introduces the concept of information richness, and proposes three models of information processing. The models describe (1) manager information behavior, (2) organizational mechanisms for coping with equivocality from the environment, and (3) organizational mechanisms for internal coordination. Concepts developed by Weick (1979) and Galbraith (1973) are integrated into two information tasks: equivocality reduction and the processing of a sufficient amount of information. The premise of this paper is that the accomplishment of these information tasks and the ultimate success of the organization are related to the balance of information richness used in the organization.

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Zornoza, A. M., Ripoll, P., & Silla, J. M. P. (2002) · Small Group Research · doi:10.1177/104649602237167 · Cited by 57
“Thus, computer groups will experience and express higher levels of conflict than FTF groups (Daft & Lengel, 1984; Kiesler & Sproull, 1992).”
Background
Exploring the Cognitive-Emotional Fugue in Electronic Negotiations
Grießmair, M., & Koeszegi, S. T. (2009) · Group Decision and Negotiation · doi:10.1007/s10726-009-9155-0 · Cited by 57
“Early work such as social presence theory (Short et al. 1976), the lack of social context cues hypothesis (Sproull and Kiesler 1986) and to a certain extent also the media richness theory ( Daft and Lengel 1984, 1986; Daft et al. 1987; Trevino et al. 1987, 1990), all assume that the devoid of physical presence of the…”
Background
"Back and forth, back and forth"
Scissors, L. E., & Gergle, D. (2013) · ACM Conference on Computer Supported Cooperative Work (CSCW) · doi:10.1145/2441776.2441804 · Cited by 57
“Studies of media choice often point to media richness theory, which posits that individuals will choose technologies based on the amount of cues a given communication channel can support, and suggests that more cues are preferable, particularly when clarity and connection are important [5].”
Background
Lie tracking
Steptoe, W., Steed, A. J., Rovira, A., & Rae, J. P. (2010) · CHI Conference on Human Factors in Computing Systems · doi:10.1145/1753326.1753481 · Cited by 65
“A closely-related theory in HCI, which owes its origins to social presence, is Daft and Lengel’s media richness theory [ 10 ].”
Background
Revisiting the Strategy, Structure, and Performance Paradigm: The Case of Venture Capital
Wasserman, N. (2008) · Organization Science · doi:10.1287/orsc.1070.0309 · Cited by 57
“The richest medium for exchanging and gathering information is face-to-face interaction, where visual and audio data are exchanged, both body language and natural language are conveyed, and feedback is immediate (Daft and Lengel 1984).”
BackgroundResultInfluential
On the Need for Mixed Media in Distributed Requirements Negotiations
Damian, D., Lanubile, F., & Mallardo, T. (2008) · IEEE Transactions on Software Engineering · doi:10.1109/tse.2007.70758 · Cited by 57
“Although distributed negotiations that bring together project stakeholders in real-time conversations are difficult and expensive to coordinate, the existing literature [ 10 ], [11] indicates that real-time (that is, synchronous) communication is the best fit when it comes to group performance.”
BackgroundInfluential

Authors: Daft, R. L., & Lengel, R. H.
Affiliations: Texas A&M University (US)
Publisher: Defense Technical Information Center
Published: 1983-05-01
DOI: 10.21236/ada128980
OpenAlex: W1678916964
Semantic Scholar: aebced7c062997106dc3a180ccc6782639c23782
Cited by: 2,263
References: 0
Citations by year: 2026: 20 · 2025: 25 · 2024: 67 · 2023: 33 · 2022: 55 · 2021: 48 · 2020: 46 · 2019: 58 · 2018: 50 · 2017: 70 · 2016: 80 · 2015: 87 · 2014: 98 · 2013: 112 · 2012: 145
Type: report
Language: en
Open access: closed
Locations: Defense Technical Information Center (DTIC) (submittedVersion)
Topics: Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management and Organizational Studies
Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management Theory and Practice
Social Sciences › Business, Management and Accounting › Management Information Systems › Information Systems Theories and Implementation
Keywords: information richness, organizational design, internal coordination, information processing model, organizational mechanisms, organizational success

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Information Richness. A New Approach to Managerial Behavior and Organization Design

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