Conservation and Education: Prominent Themes in Zoo Mission Statements

Patrick, Patricia G.; Matthews, Catherine E.; Ayers, David Franklin; Tunnicliffe, Sue Dale

doi:10.3200/joee.38.3.53-60

Cited by 225Conservation, Ecology, Wildlife EducationMuseums and Cultural HeritageAnimal and Plant Science Education

Conservation and Education: Prominent Themes in Zoo Mission Statements

Patrick, Patricia G., Matthews, Catherine E., Ayers, David Franklin, Tunnicliffe, Sue Dale·2007·The Journal of Environmental Education

DOI 10.3200/joee.38.3.53-60

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Abstract

In this study, the authors examine the mission statements of 136 zoos in the United States that the American Zoo and Aquarium Association (AZA) has accredited, and report on the predominant themes of education and conservation in the statements. To explore the relation between these two themes, the authors present a literature review of the roles and purposes of zoos and discuss how the literature compares with the roles and purposes of zoos as found in the zoo mission statements. They conclude that with more than 134 million visitors a year, zoos are in a unique position to provide environmental education and conservation education to large numbers of people.

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Such misrepresentation undermines the core mission of modern zoos to educate the public and promote wildlife conservation.
“From a conservation education perspective, such misrepresentation undermines the core mission of modern zoos to educate the public and promote wildlife conservation [84].”
From Tiger colour morphs in zoos raise conservation and welfare concerns (2026) · cites this paper as [84]

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Authors: Patrick, P. G., Matthews, C. E., Ayers, D. F., & Tunnicliffe, S. D.
Affiliations: University of North Carolina at Greensboro (US)
University of London (GB)
ORCID: Patrick, Patricia G.
Ayers, David Franklin
Tunnicliffe, Sue Dale
Venue: The Journal of Environmental Education
Publisher: Informa UK Limited
Published: 2007-04
Volume: 38
Issue: 3
Pages: 53-60
ISSN: 0095-8964 (ISSN-L)
1940-1892
DOI: 10.3200/joee.38.3.53-60
OpenAlex: W2069903171
Cited by: 225
References: 7
Citations by year: 2026: 6 · 2025: 10 · 2024: 11 · 2023: 11 · 2022: 35 · 2021: 21 · 2020: 8 · 2019: 15 · 2018: 17 · 2017: 11 · 2016: 22 · 2015: 10 · 2014: 14 · 2013: 10 · 2012: 10
FWCI: 13.69
Type: journal article
Language: en
Open access: closed
Locations: The Journal of Environmental Education (publishedVersion)
NC Digital Online Collection of Knowledge and Scholarship (The University of North Carolina at Greensboro) (submittedVersion)
UCL Discovery (University College London) (submittedVersion)
Topics: Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Conservation, Ecology, Wildlife Education
Social Sciences › Arts and Humanities › Museology › Museums and Cultural Heritage
Social Sciences › Psychology › Social Psychology › Animal and Plant Science Education
Keywords: zoos, conservation education, environmental education, public education, zoo visitors

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Conservation and Education: Prominent Themes in Zoo Mission Statements

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