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Options for Formulating a Digital Transformation Strategy
Abstract
CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.
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Metadata
- Authors
- Hess, T., Matt, C., Benlian, A., & Wiesböck, F.
- Venue
- Strategic Information Management
- Publisher
- Routledge
- Published
- 2020-04-08
- Pages
- 151-173
- OpenAlex
- W2499940354
- Cited by
- 1,266
- References
- 1
- Citations by year
- 2026: 39 · 2025: 165 · 2024: 214 · 2023: 260 · 2022: 147 · 2021: 181 · 2020: 135
- FWCI
- 516.39
- Type
- book chapter
- Language
- en
- Open access
- closed
- Locations
- Routledge eBooks (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Digital Innovation in Industries
- Social Sciences › Business, Management and Accounting › Management Information Systems › Information Technology Governance and Strategy
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Management and Leadership
- Keywords
- digital transformation, digital transformation strategy, strategy formulation, chief information officer, media companies, strategic questions
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