The DOI matches its Crossref record; 109 of the 111 references it cites were found in a registry or an index.
An Inconvenient Truth: How Organizations Translate Climate Change into Business as Usual
Abstract
Climate change represents the grandest of challenges facing humanity. In the space of two centuries of industrial development, human civilization has changed the chemistry of the atmosphere and oceans, with devastating consequences. Business organizations are central to this challenge, in that they support the production of escalating greenhouse gas emissions but also offer innovative ways to decarbonize our economies. In this paper, we examine how businesses respond to climate change. Based on five in-depth case studies of major Australian corporations over a 10-year period (2005–2015), we identify three key stages in the corporate translation of climate change: framing, localizing, and normalizing. We develop a grounded model that explains how the revolutionary import of grand challenges is converted into the mundane and comfortable concerns of “business as usual.” We find that critique is the major driver of this process by continuously revealing the tensions between the demands of the grand challenge and business imperatives. Our paper contributes to the literature on business and the natural environment by identifying how and why corporate environmental initiatives deteriorate over time. More specifically, we highlight the policy limitations of a reliance on business and market responses to the climate crisis.
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“Wright and Nyberg (2017) argue that the organizations in pursuit of their economic gains have in the past lobbied against carbon emissions initiatives and further delayed constructive action.”
From Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action (2022) · cites this paper as Wright and Nyberg (2017)
In the citing paper
“These are clear indications that human influence on climate systems is clear and growing (Wright & Nyberg, 2017).”
From Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action (2022) · cites this paper as Wright & Nyberg, 2017
Citations
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Rammal, H. G., Wijewardena, C., Ghauri, P. N., Rašković, M. M., & Dang, Q. T. (2026) · Management International Review · doi:10.1007/s11575-026-00640-9
Röper, N., & Kohl, S. (2026) · New Political Economy · doi:10.1080/13563467.2026.2723383
Nguyen, D. M. H., Hoang, L. H., Ho, S. S. H., & Rocca, L. (2026) · SSRN Electronic Journal · doi:10.2139/ssrn.7387990
The squeeze play: carbon market-induced structural shift towards core climate innovation
Tang, Q., Guo, X., Tan, W., & Xia, Y. (2026) · Industry and Innovation · doi:10.1080/13662716.2026.2729365
Hermans, J., & Lahaye, L. (2025) · De Boeck Supérieur eBooks · doi:10.3917/dbu.janss.2025.01.0379
Venugopal, A. (2026) · SSRN Electronic Journal · doi:10.2139/ssrn.7451274
Pham, H. (2026) · Sustainable Development · doi:10.1002/sd.71692
Anderson, H., & Poblete, L. A. (2026) · Business Strategy and the Environment · doi:10.1002/bse.71559
Handoyo, S., Amrania, G. K. P., Hasan, A. N., & Ghani, E. K. (2026) · Business Strategy and the Environment · doi:10.1002/bse.71594
Ofori, I., Rockson, S. B., Annan, J., & Zakari, M. (2026) · Innovation Management Frontiers · doi:10.36923/imf.v1i1.409
“…information by organizations to portray an environmentally responsible image to the public with false claims) (Francis et al. , 2007) on green employee behaviour has unclear findings in the literature (Wright & Nyberg, 2017) and the factors affecting their relationship indirectly (Deshwal, 2015).”
How critique reinforces neoliberalism: Justification work in Yunus’s social business discourse
Blanchet, V., & Grisard, C. (2026) · Organization · doi:10.1177/13505084261483536
Managing through polycrises: Integrating geopolitics and climate change into global strategy
Jha, S., Cuervo-Cazurra, Á., Doh, J. P., Ramamurti, R., & Luo, Y. (2026) · Journal of International Management · doi:10.1016/j.intman.2026.101415
Westover, J. (2026) · doi:10.70175/highereducationleadership.2026.1.1.5
“What remains less understood, however, is how these strategies interact with broader power structures and institutional arrangements to produce different transformation outcomes across contexts (Wright & Nyberg, 2017).”
Jain, T., Zicari, A. P., & Veldman, J. (2026) · doi:10.1093/9780197859056.003.0251
Gariel, C., Reverdy, T., & Bartel‐Radic, A. (2026) · Emerald Group Publishing Limited eBooks · doi:10.1108/s0733-558x20260000106004
Meta-organizations for Transformative Change
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Conceptual Change and Sustainable Business Transformation: A Phenomenon‐Driven Review
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Guzmán, D. M. P. H., Polanía, L. R., & Castillo, V. S. (2024) · Salud Ciencia y Tecnología · doi:10.56294/saludcyt20241038
“The Minimum Wage Is the Maximum Wage”: How Goal Replacement Perpetuates Means–Ends Decoupling
Dahiya, S., & Busse, C. (2026) · Journal of Management · doi:10.1177/01492063261487366
La valeur partagée d’une innovation alimentaire : une lecture par la Théorie de l’Acteur-Réseau
Leprieur, S., Coutelle‐Brillet, P., & Magne, S. (2026) · Revue de l’organisation responsable · doi:10.54695/ror.213.0032
Metadata
- Authors
- Wright, C., & Nyberg, D.
- Affiliations
- The University of Sydney (AU)
- University of Newcastle Australia (AU)
- Venue
- Academy of Management Journal
- Publisher
- Academy of Management
- Published
- 2017-10
- Volume
- 60
- Issue
- 5
- Pages
- 1633-1661
- ISSN
- 0001-4273 (ISSN-L)
- 1948-0989
- OpenAlex
- W2549987064
- Semantic Scholar
- f20571a311cc9d7c403c5b9b4f78e7152df3c73f
- Cited by
- 722
- References
- 111
- Citations by year
- 2026: 106 · 2025: 114 · 2024: 96 · 2023: 102 · 2022: 96 · 2021: 63 · 2020: 65 · 2019: 55 · 2018: 17 · 2017: 7
- FWCI
- 54.66
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Academy of Management Journal (publishedVersion)
- Figshare (submittedVersion)
- Malmö University Publications (Malmö University) (submittedVersion)
- NOVA (University of Newcastle Australia) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management and Organizational Studies
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Social Responsibility and Sustainability
- Keywords
- climate change, corporate climate action, business as usual, corporate environmental initiatives, framing, localization, normalization, societal challenges, critique, greenhouse gas emissions, decarbonization, Australian firms, corporate environmental policy
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