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The Semiotic Engineering of Human-Computer Interaction
Abstract
A theory of HCI that uses concepts from semiotics and computer science to focus on the communication between designers and users during interaction. In The Semiotic Engineering of Human-Computer Interaction, Clarisse Sieckenius de Souza proposes an account of HCI that draws on concepts from semiotics and computer science to investigate the relationship between user and designer. Semiotics is the study of signs, and the essence of semiotic engineering is the communication between designers and users at interaction time; designers must somehow be present in the interface to tell users how to use the signs that make up a system or program. This approach, which builds on—but goes further than—the currently dominant user-centered approach, allows designers to communicate their overall vision and therefore helps users understand designs—rather than simply which icon to click. According to de Souza's account, both designers and users are interlocutors in an overall communication process that takes place through an interface of words, graphics, and behavior. Designers must tell users what they mean by the artifact they have created, and users must understand and respond to what they are being told. By coupling semiotic theory and engineering, de Souza's approach to HCI design encompasses the principles, the materials, the processes, and the possibilities for producing meaningful interactive computer system discourse and achieves a broader perspective than cognitive, ethnographic, or ergonomic approaches. De Souza begins with a theoretical overview and detailed exposition of the semiotic engineering account of HCI. She then shows how this approach can be applied specifically to HCI evaluation and design of online help systems, customization and end-user programming, and multiuser applications. Finally, she reflects on the potential and opportunities for research in semiotic engineering.
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“If a representation (like a virtual exhibit) is intended to convey meaning, that meaning only truly exists when generated by a viewer, listener, or user [48].”
From Virtual Museums as Meaning-Modeling Systems in Digital Heritage (2025) · cites this paper as [48]
In the citing paper
“According to modeling theory, meaning lies not in the content itself but in how that content is understood by someone.”
From Virtual Museums as Meaning-Modeling Systems in Digital Heritage (2025) · cites this paper as [48]
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“Consequently, learnability is the most commonly used term to describe the users’ first understanding and subsequent improvement when using an interactive system.”
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Semiotic Engineering: A Cohering Theory to Connect EUD with HCI, CMC and More
de Souza, C. S. (2017) · Springer eBooks · doi:10.1007/978-3-319-60291-2_11 · Cited by 8
Self-citationImproving the Discoverability of Interactions in Interactive Systems
Mackamul, E. (2022) · CHI Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA) · doi:10.1145/3491101.3503813 · Cited by 9
“The considered qualities are communicability [5, 28], navigability, fndability [2, 22] and guessability [35].”
BackgroundHCI Research Experiences During the Pandemic: Lessons Learned for the Road Ahead
Corrêa, C. M., Barbosa, G. D. J., Barbosa, S. D. J., et al. (2022) · Interacting with Computers · doi:10.1093/iwc/iwac036 · Cited by 8
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“Semiotic engineering [13] is a theory of HCI that was developed in the 90 s at PUC-Rio (in Rio the Janeiro, in the Southeast region of the country) and has been consistently developed over the years and expanded to other geographic states, e.g. one state of the same region (Minas Gerais), states in…”
BackgroundAnãlise da sociabilidade de comunidades online para os usuários surdos: um estudo de caso do Orkut
Barbosa, G. A. R., Prates, R. O., & Corrêa, L. P. D. (2011) · Latin American conference on Human-Computer Interaction · doi:10.5555/2254436.2254478 · Cited by 8
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“In her Semiotic Engineering theory, De Souza argues that the human-computer interaction is an interaction between designer and user through the interface [7].”
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Ferreira, J. J., de Araújo, R. M., & Baião, F. (2011) · Lecture notes in business information processing · doi:10.1007/978-3-642-19802-1_22 · Cited by 8
“The Semiotic Engineering emphasizes the ability of designers to communicate their intent through interactive interface discourse (De Souza, 2005).”
BackgroundMethodInfluentialUsing Cultural Viewpoint Metaphors to Provide Web Accessibility for the Visually Impaired Users
Pereira, L. S., Ferreira, S. B. L., Braga, H., et al. (2014) · Procedia Computer Science · doi:10.1016/j.procs.2014.02.022 · Cited by 8
Empathic communication of accessibility barriers in web 2.0 editing
Pascual, A., Ribera, M., & Granollers, T. (2015) · International Web for All Conference (W4A) · doi:10.1145/2745555.2746642 · Cited by 8
“To address communication issues, we found inspiration in the semiotics engineering discipline [36], which argues that interaction does not happen between a computer and a person but, instead, between persons [37][38].”
BackgroundSemiotics of Interaction: Towards a UI Alphabet
Brejcha, J., & Marcus, A. (2013) · Lecture notes in computer science · doi:10.1007/978-3-642-39232-0_2 · Cited by 8
The Model of Accessibility to Electronic Government
de Souza, I. M., Maciel, C. D. O., & Cappelli, C. (2016) · doi:10.1145/2912160.2912212 · Cited by 8
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“Semiotics has been applied to linguistics (Peirce, 1931–1935, 1958), film (Metz, 1974), product design (Vihma, 1995), computers (Andersen, 1990), interface design (de Souza, 2004), architecture (Gottdiener & Lagopolous, 1986), and a whole host of other areas.”
MethodIslam, M. N. (2015) · International Conference on Computer and Information Technology (ICCIT) · doi:10.1109/iccitechn.2015.7488113 · Cited by 8
“For example, De Souza [6] and De Souza et al. [7] proposed a semiotic engineering evaluation method in HCI named Semiotic Inspection Method (SIM) for evaluating the communicability of a software artifact.”
BackgroundMethodJecripe: how a serious game project encouraged studies in different computer science areas
Brandão, A. L., Fernandes, L. A. F., Trevisan, D. G., Clua, E., & Stricker, D. (2014) · SeGAH ... IEEE ... International Conference on Serious Games and Applications for Health/IEEE International Conference on Serious Games and Applications for Health · doi:10.1109/segah.2014.7067077 · Cited by 8
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Conversations Around Semiotic Engineering
Breitman, K., & Barbosa, S. D. J. (2017) · Springer eBooks · doi:10.1007/978-3-319-56291-9 · Cited by 7
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“" [12] During development, this template is instantiated into a meta-communication message, which is what is received by the end user.”
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Melo, G. L. N., Menezes, N. D. S., Maciel, A. C. D. S., Teran, L. A., da Rocha, T. A., de Souza, C. R. B., & Mota, M. P. (2024) · Journal on Interactive Systems · doi:10.5753/jis.2024.3802 · Cited by 8
“Based on the book from De Souza [2005], the idea is guided by the characterization of how the designer designs and interprets the execution of tasks in a system based on the concept of metacommunication with the user through a communication analysis.”
MethodSelf-citationCharacterizing the tool-notation-people Triplet in software modeling tasks
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Self-citationMoReXAI - A Model to Reason About the eXplanation Design in AI Systems
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“Na perspectiva da EngSem, a interação é um tipo especial de comunicação do projetista para seus usuários, denominado metacomunicação, e a qualidade dessa metacomunicação é definida por sua comunicabilidade [10, 11].”
BackgroundInfluentialEvaluating the usability and the communicability of grid computing applications
Rusu, C., Roncagliolo, S., Figueroa, A., et al. (2012) · Cited by 7
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Scolari, C. A. (2009) · Information Communication & Society · doi:10.1080/13691180802520798 · Cited by 7
“(de Souza 2005, p. 84) Thanks to Umberto Eco, semiotics abandoned concepts such as message , effects and encoding more than twenty-five years ago.”
BackgroundENCHANTED ARTIFACTS: SOCIAL PRODUCTIVITY AND IDENTITY IN VIRTUAL MATERIAL ECOLOGIES
Bardzell, S. (2008) · Artifact · doi:10.1080/17493460903020141 · Cited by 7
“The notion that we can pin down these meanings – so that there is a seamless, shared, and transparent understanding between designer, system, and user or as proposed as a goal of semiotic engineering in de Souza (2005) – may not only be unachievable as a goal but may also be the wrong goal.”
BackgroundKoca, A., Funk, M., Karapanos, E., et al. (2008) · doi:10.1145/1453805.1453842 · Cited by 7
“Although the utility of applying the three linguistics branches to product design has more recently been recognized to some extent in the design literature [26, 22, 27, 15, 24], a clear mapping between the two disciplines has not yet been proposed.”
BackgroundTouchpoint Management and Interpersonal Communication
Jensen, M. (2016) · Studies in Media and Communication · doi:10.11114/smc.v4i1.1476 · Cited by 7
Ovesleová, H. (2016) · Lecture notes in computer science · doi:10.1007/978-3-319-40355-7_7 · Cited by 7
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Observed Appropriation of IoT Technology
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“Semiotic Engineering [8] is a theory of HCI that views interaction between users and computer technologies as a special case of computer-mediated human communication.”
BackgroundSelf-citationUsing semiotics to understand the interplay between people and buildings
Noy, P., Liu, K., & Clements-Croome, D. J. (2007) · CentAUR (University of Reading) · Cited by 7
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Tempesta, F., Pereira, F. H. S., & Prates, R. O. (2018) · Brazilian Symposium on Human Factors in Computing Systems (IHC) · doi:10.1145/3274192.3274234 · Cited by 7
“A teoria da Engenharia Semiótica [6] apresenta que a interface de um sistema é uma comunicação entre o projetista e o usuário, na qual o projetista transmite a quem o sistema se destina, que objetivos se pode ou deve atingir através dele e como interagir com o sistema para isso.”
BackgroundFace-to-Face Sociability Signs Made Explicit in CMC
Leitão, C. F., de Souza, C. S., & Barbosa, C. M. D. A. (2007) · Lecture notes in computer science · doi:10.1007/978-3-540-74796-3_4 · Cited by 8
“The message can be paraphrased as follows [6]:”
BackgroundInfluentialSelf-citationVirtual Museums as Meaning-Modeling Systems in Digital Heritage
Guan, H., Chen, P., & Kwon, C. L. (2025) · Heritage · doi:10.3390/heritage8110484 · Cited by 10
Pascual, A., & Granollers, A. (2025) · Universal Access in the Information Society · doi:10.1007/s10209-025-01188-5 · Cited by 6
“…evaluation with assistive tools (speech reader and keyboard navigation); • To carry out an evaluation of the level of communica-bility of the messages displayed by the system, meta-Fig For this purpose, Semiotic Engineering evaluation methods [43] will be used to identify breaks in communication.”
Embedded Cultural Features in the Design of an Accessibility Agent for the Web
Monteiro, I. T., & de Souza, C. S. (2011) · Lecture notes in computer science · doi:10.1007/978-3-642-21672-5_33 · Cited by 6
“and in tune with previous research of ours in Semiotic Engineering [6], we would like”
ResultSelf-citationPhilosophical reflections on conceptual modeling as communication
Fumagalli, M., & Guizzardi, G. (2025) · Data & Knowledge Engineering · doi:10.1016/j.datak.2025.102453 · Cited by 6
Research Methods 2.0: Doing Research Using Virtual Communities
Cairns, P. A., & Blythe, M. (2009) · Chapman & Hall/CRC eBooks · doi:10.1201/9781420090437-8 · Cited by 6
“Critical theory is being increasingly used in HCI [e.g. Bell et al 2003, Bertlson and Pold 2004, Sengers et al 2005 De Souza 2005, Blythe et al 2007 Satchell 2008] ]and offers researchers the opportunity to analyse cultural artefacts to provide insight into the social and cultural phenomena .”
MethodGoudouris, C., Mól, A. C. D. A., Legey, A. P., et al. (2020) · Education and Information Technologies · doi:10.1007/s10639-020-10193-5 · Cited by 6
“Semiotic Engineering methods are epistemic tools that aim to support the development of reflexive, analytical, and interpretative practices in the HCI area.”
BackgroundInfluentialCarvalho, L. P., dos Santos, M. A., de Souza, J. G. R., Prates, R. O., & Freire, A. P. (2021) · Brazilian Symposium on Human Factors in Computing Systems (IHC) · doi:10.1145/3472301.3484365 · Cited by 7
“Estas falhas são classifcadas como temporárias, parciais e completas [13, 15, 26].”
BackgroundInfluentialde Oliveira, G. M., Carvalho, A. N., Lamego, B. S., et al. (2022) · Lecture notes in computer science · doi:10.1007/978-3-031-05897-4_5 · Cited by 6
Método de avaliação de comunicabilidade para sistemas colaborativos: um estudo de caso
Villela, M. L. B., Xavier, S. I. D. R., & Prates, R. O. (2012) · Human Factors in Computing Systems · doi:10.5555/2393536.2393577 · Cited by 6
de Castro, T. H. C., & Fukś, H. (2009) · Revista Brasileira de Informática na Educação · doi:10.5753/rbie.2009.17.01.71 · Cited by 6
“Para isso, é adotado o modelo de funções comunicativas de Jakobson [9] apud [4], o qual propõe funções comunicativas.”
BackgroundGuimarães, C., Antunes, D. R., García, L. S., et al. (2012) · International Conference on Research Challenges in Information Science (RCIS) · doi:10.1109/rcis.2012.6240426 · Cited by 6
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Non-anthropogenic mind and complexes of cultural codes
Kulikov, S. B. (2016) · Semiotica · doi:10.1515/sem-2015-0034 · Cited by 6
An analysis of deictic signs in computer interfaces: contributions to the Semiotic Inspection Method
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“A Engenharia Semiótica [2] é uma teoria explicativa de IHC que entende a interface como sendo uma metamensagem do projetista para o usuário.”
BackgroundHCI Education in Brazil in the Light of Curricula Guidelines
Guimarães, T. G., & Prates, R. O. (2018) · doi:10.1109/clei.2018.00099 · Cited by 6
“developed and widely disseminated in Brazil [15].”
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Monteiro, M. D. S., Salgado, L. C. D. C., Seixas, F. L., & Santana, R. F. (2020) · Lecture notes in computer science · doi:10.1007/978-3-030-50249-2_12 · Cited by 6
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Pascual, A., Ribera, M., & Granollers, T. (2015) · Computing Colombian Conference · doi:10.1109/columbiancc.2015.7333425 · Cited by 5
“En este contexto, puesto que intentar formar a todos los prosumidores sobre accesibilidad web sería un sinsentido, consideramos que informar de forma clara y comunicar los posibles problemas causados por el contenido en un lenguaje sencillo, puede contribuir a que dichos usuarios, generalmente sin…”
BackgroundApplying the Chilean Educational Experience in HCI to Peruvian Undergraduate and Graduate Programs
Pow-Sang, J. A., Rusu, C., Zapata, C., et al. (2009) · doi:10.1109/achi.2009.23 · Cited by 6
Semiotic Analysis of Computer Visualization
Averbukh, V. L. (2017) · InTech eBooks · doi:10.5772/67729 · Cited by 6
“Using the semiotic engineering of human‐computer interaction is described in this chapter [7, 8].”
MethodA discourse-based approach to human-computer communication
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“Following Christine Halverson’s strategy, and hoping to inspire González to explore further his proposals, I’ll elaborate on some points drawing on Peircean Semiotics (Peirce, 1992– 1998) and Semiotic Engineering (de Souza, 2005).”
BackgroundMethodInfluentialSelf-citationSantos, N. S., Ferreira, L. S., Barros, E. F. M., et al. (2013) · Human Factors in Computing Systems · doi:10.5555/2577101.2577146 · Cited by 6
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Prates, R. O. (2017) · Springer eBooks · doi:10.1007/978-3-319-56291-9_9 · Cited by 5
Assessing the Semiotic Inspection Method – The Evaluators’ Perspective
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“The advantage associated with the use of theoretical methods is that they involve epistemological, ontological and methodological aspects that allow us to analyze the object of study [2].”
BackgroundMethodInfluentialPolinsky, N., Andrus, B. M., Horn, M., & Uttal, D. H. (2021) · ACM International Conference on Interaction Design and Children (IDC) · doi:10.1145/3459990.3460713 · Cited by 5
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BackgroundWeb Scripts and Mediation Dialogues as a Quality Factor in the Interaction of the Deaf
Alves, A. D. S., Ferreira, S. B. L., Veiga, V. S. D. O., et al. (2014) · Procedia Computer Science · doi:10.1016/j.procs.2014.02.019 · Cited by 5
Communicating Ideas in Computer-Supported Modeling Tasks: A Case Study with BPMN
Ferreira, J. J., & de Souza, C. S. (2013) · Lecture notes in computer science · doi:10.1007/978-3-642-39232-0_36 · Cited by 5
“In accordance with Semiotic Engineering [5], this method frames humancomputer interaction as a special case of computer-mediated human (designer-user) communication and analyzes how this communication is emitted, that is, sent from designers to users.”
MethodSelf-citationActability Criteria for Design and Evaluation
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The user's and the designer's role and the aesthetic experience of generative literature
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Participatory Action Design Research in Archaeological Context
Barricelli, B. R., Valtolina, S., Gadia, D., et al. (2015) · IFIP advances in information and communication technology · doi:10.1007/978-3-319-27048-7_14 · Cited by 5
“To this end, an approach framed in computer semiotics [13] is adopted: user interfaces are studied as compositions of graphic elements that reflect their end users’ expertise, their reasoning patterns, and their work practices [15][14].”
Dobosz, K., & Ptak, J. (2016) · Lecture notes in computer science · doi:10.1007/978-3-319-41264-1_71 · Cited by 5
Human Interaction and User Interface Design for IoT Environments Based on Communicability
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Cabitza, F., & Locoro, A. (2016) · Lecture notes in information systems and organisation · doi:10.1007/978-3-319-40265-9_8 · Cited by 6
Evaluating the presentation of user reviews in multiple languages
da Rosa, D. M., & Pons, L. P. (2017) · doi:10.1145/3151470.3151472 · Cited by 5
“This method is based on semiotic engineering, a semiotic theory of HCI originally proposed by Clarisse de Souza [4].”
MethodAn exploration of semiotics of new auditory displays: A comparative analysis with visual displays
Jeon, M. (2015) · Digital Commons - Michigan Tech (Michigan Technological University) · Cited by 5
Müller, L., Silveira, M. S., & de Souza, C. S. (2015) · Brazilian Symposium on Human Factors in Computing Systems (IHC) · doi:10.1145/3148456.3148486 · Cited by 5
“Perspectivas semióticas sobre software e programação em geral [2] e interação humano-computador em particular [12] mostram que estamos diante de uma nova mídia, onde, através de interfaces e comportamentos de sistemas e tecnologias digitais, os produtores revelam-se a e comunicam-se com os usuários…”
BackgroundInfluentialSelf-citationTransparency Communication Strategies in Human-Data Interaction
Barreto, P., Salgado, L. C. D. C., & Viterbo, J. (2018) · Anais do Simpósio Brasileiro de Sistemas de Informação (SBSI) · doi:10.1145/3229345.3229414 · Cited by 5
“Nesta pesquisa, utilizamos o Método de Inspeção Semiótica (MIS), um método de avaliação qualitativa em Interação Humano Computador (IHC), baseado na Engenharia Semiótica[7].”
BackgroundInfluentialUnderstanding and designing sociotechnical scenarios: a multi-theoretical approach
Prado, A. B., & Baranauskas, M. C. C. (2018) · Journal on Interactive Systems · doi:10.5753/jis.2018.706 · Cited by 5
“Semiotic Engineering proposed by Souza [53] adequately addresses the concept, asserting that there is a metacommunication between the designer of software and its users.”
BackgroundDoumanis, I., & Economou, D. (2019) · Communications in computer and information science · doi:10.1007/978-3-030-23089-0_18 · Cited by 5
Bim, S. A., Leitão, C. F., & de Souza, C. S. (2012) · Human Factors in Computing Systems · doi:10.5555/2393536.2393564 · Cited by 5
Self-citationSigns of Appropriation: A Semiotic Account of Breakdowns with IoT Technology
Chagas, B. A., Redmiles, D., & de Souza, C. S. (2019) · Journal on Interactive Systems · doi:10.5753/jis.2019.550 · Cited by 5
“Semiotic Engineering [39] is a theory of HCI that views interaction between users and computer technologies as a special case of computer-mediated human communication.”
BackgroundSelf-citationNunes, F., Corrêa, C. M., Jandrey, A. H., et al. (2020) · Brazilian Symposium on Human Factors in Computing Systems (IHC) · doi:10.1145/3424953.3426544 · Cited by 5
“…possui dois métodos para avaliação da comunicabilidade de uma aplicação: o Método de Inspe-ção Semiótica (MIS), que visa avaliar as metamensagens do designer ao desenvolver o sistema e o Método de Avaliação de Comunicabilidade (MAC), que visa avaliar a recepção da mensagem pelos usuários [5].”
BackgroundInfluentialAnalyzing the Presentation of Multilingual User Reviews in Accommodation Websites
da Rosa, D. M., Kuniechik, N., Musse, S. R., et al. (2021) · doi:10.1145/3472301.3484333 · Cited by 5
“This theory treats human-computer interaction as a unique set of computer-mediated communications between the designer and the user [4].”
BackgroundApplying Semiotic Engineering in Game Pre-production to Promote Reflection on Player Privacy
da Silva, M., Viterbo, J., Salgado, L. C. D. C., et al. (2023) · Lecture notes in networks and systems · doi:10.1007/978-3-031-33258-6_15 · Cited by 5
An Evaluation of Portuguese to Libras Translator Apps Applied to the Medical Context
Soares, J. M. G., de Carvalho, I. F., Bernardino, E. L. A., et al. (2024) · Lecture notes in computer science · doi:10.1007/978-3-031-60884-1_20 · Cited by 5
Teran, L. A., Melo, G. L. N., da Silva, I. M. M., de Salles, R. B., da Rocha, T. A., & Mota, M. P. (2024) · Journal on Interactive Systems · doi:10.5753/jis.2024.4207 · Cited by 6
“It is important to highlight that Semiotic Engineering works around ideal communication and does not focus on design aspects such as aesthetics, productivity, and user satisfaction [de Souza, 2005].”
BackgroundMethodSemiotics of Computing: Filling the Gap Between Humanity and Mechanical Inhumanity
Tanaka‐Ishii, K. (2015) · Springer eBooks · doi:10.1007/978-94-017-9404-6_44 · Cited by 5
Metadata
- Authors
- de Souza, C. S.
- Venue
- The MIT Press eBooks
- Publisher
- The MIT Press
- Published
- 2005-02-11
- OpenAlex
- W2117812870
- Cited by
- 757
- References
- 0
- Citations by year
- 2026: 19 · 2025: 25 · 2024: 19 · 2023: 33 · 2022: 30 · 2021: 29 · 2020: 30 · 2019: 33 · 2018: 39 · 2017: 45 · 2016: 58 · 2015: 61 · 2014: 36 · 2013: 67 · 2012: 39
- FWCI
- 22.30
- Type
- book
- Language
- en
- Open access
- closed
- Locations
- The MIT Press eBooks (publishedVersion)
- Topics
- Physical Sciences › Computer Science › Human-Computer Interaction › Usability and User Interface Design
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Physical Sciences › Computer Science › Human-Computer Interaction › Interactive and Immersive Displays
- Keywords
- semiotic engineering, human-computer interaction theory, semiotics, designer-user communication, user-centered design, interface design, online help systems, customization, end-user programming
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