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Local opinion leaders: effects on professional practice and health care outcomes
Open accessAbstract
BACKGROUND: Clinical practice is not always evidence-based and, therefore, may not optimise patient outcomes. Opinion leaders disseminating and implementing 'best evidence' is one method that holds promise as a strategy to bridge evidence-practice gaps. OBJECTIVES: To assess the effectiveness of the use of local opinion leaders in improving professional practice and patient outcomes. SEARCH STRATEGY: We searched Cochrane EPOC Group Trials Register, the Cochrane Central Register of Controlled Trials, MEDLINE, EMBASE, HMIC, Science Citation Index, Social Science Citation Index, ISI Conference Proceedings and World Cat Dissertations up to 5 May 2009. In addition, we searched reference lists of included articles. SELECTION CRITERIA: Studies eligible for inclusion were randomised controlled trials investigating the effectiveness of using opinion leaders to disseminate evidence-based practice and reporting objective measures of professional performance and/or health outcomes. DATA COLLECTION AND ANALYSIS: Two review authors independently extracted data from each study and assessed its risk of bias. For each trial, we calculated the median risk difference (RD) for compliance with desired practice, adjusting for baseline where data were available. We reported the median adjusted RD for each of the main comparisons. MAIN RESULTS: We included 18 studies involving more than 296 hospitals and 318 PCPs. Fifteen studies (18 comparisons) contributed to the calculations of the median adjusted RD for the main comparisons. The effects of interventions varied across the 63 outcomes from 15% decrease in compliance to 72% increase in compliance with desired practice. The median adjusted RD for the main comparisons were: i) Opinion leaders compared to no intervention, +0.09; ii) Opinion leaders alone compared to a single intervention, +0.14; iii) Opinion leaders with one or more additional intervention(s) compared to the one or more additional intervention(s), +0.10; iv) Opinion leaders as part of multiple interventions compared to no intervention, +0.10. Overall, across all 18 studies the median adjusted RD was +0.12 representing a 12% absolute increase in compliance in the intervention group. AUTHORS' CONCLUSIONS: Opinion leaders alone or in combination with other interventions may successfully promote evidence-based practice, but effectiveness varies both within and between studies. These results are based on heterogeneous studies differing in terms of type of intervention, setting, and outcomes measured. In most of the studies the role of the opinion leader was not clearly described, and it is therefore not possible to say what the best way is to optimise the effectiveness of opinion leaders.
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“This extension enables the i-PARIHS framework to consider the impact individuals and teams have in supporting or resisting an innovation.”
From PARIHS revisited: from heuristic to integrated framework for the successful implementation of knowledge into practice (2015) · cites this paper as [37]
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“Systematic reviews of KT interventions to change HCPs’ practice consistently indicate that interventions are haphazardly designed and poorly specified, limiting our ability for replication, understanding, and generalizability [5, 6].”
From Methods for designing interventions to change healthcare professionals’ behaviour: a systematic review (2017) · cites this paper as [5]
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Kalfon, P., Baumstarck, K., Estagnasié, P., Geantot, M.-A., Berric, A., Simon, G., Floccard, B., Signouret, T., Boucékine, M., Fromentin, M., et al. (2017) · Intensive Care Medicine · doi:10.1007/s00134-017-4991-x · Cited by 36
“Such interventions require the use of site champions to develop interprofessional collaboration and reinforcement of multidisciplinary teamwork focusing on barrier identification and local adaptation [18, 19].”
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“Identifying and engaging champions or an opinion leader to take an active role in dissemination activities can increase the likelihood for uptake of an evidencebased practice or programme [35, 36].”
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Evidence informed policymaking in education in Europe : EIPEE final project report
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“, 2014; Lurie, Fogg, & Dozier, 2009), the value of opinion leaders to disseminate information and to promote change, alone or in combination with other interventions (Flodgren et al., 2011), was surprisingly absent from our cache of researcher development studies.”
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Opinion leaders and changes over time: a survey
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“ders [4]; all demonstrated short-term improvements in quality of care.”
BackgroundMethodSelf-citationCélind, J., Södermark, L., & Hjalmarson, O. (2014) · International Journal of Pediatric Otorhinolaryngology · doi:10.1016/j.ijporl.2014.04.029 · Cited by 33
“A single intervention such as ours is easier to accomplish, but less efficient compared to measuring adherence on a regular basis and giving feedback on performance [12,14].”
BackgroundDearing, J. W., Beacom, A. M., Chamberlain, S. A., Meng, J., Berta, W. B., Keefe, J. M., Squires, J. E., Doupe, M. B., Taylor, D., Reid, R. C., et al. (2017) · Implementation Science · doi:10.1186/s13012-017-0542-7 · Cited by 33
“It is the most commonly used measure of opinion leadership [31], but little formal consensus exists on the appropriate threshold, based on in-degree measures, for identifying the number of opinion leaders in a particular network [16, 32].”
Backgroundvan Hoorn, C. E., Flint, R. B., Skowno, J., Davies, P., Engelhardt, T., Lalwani, K., Olutoye, O. A., Ista, E., & de Graaff, J. C. (2020) · European Journal of Clinical Pharmacology · doi:10.1007/s00228-020-03028-2 · Cited by 33
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Self-citationNation-scale adoption of new medicines by doctors: an application of the Bass diffusion model
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“factors that include pharmaceutical company marketing [16], clinical practice guidelines and other forms of synthesised evidence, subsidisation, and the advice of colleagues and perceived local consensus [17-23].”
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“Opinion leaders [32] and reminders [17] have been shown to increase the effectiveness of education interventions, so these strategies were incorporated into the intervention.”
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“…alignment has rarely occurred (Flottorp et al., 2013; Wolk et al., 2015), and evidence for implementation strategy effectiveness reveals that outcomes are often modest at best (Flodgren et al., 2011; Forsetlund et al., 2009; Giguere et al., 2020; Glidewell et al., 2022; Ivers et al., 2012).”
Menya, D., Platt, A. C., Manji, I., Sang, E., Wafula, R., Ren, J., Cheruiyot, O., Armstrong, J., Neelon, B., & O’Meara, W. P. (2015) · BMC Medicine · doi:10.1186/s12916-015-0497-y · Cited by 31
“More broadly, our incentive strategy shows improvements similar in magnitude to other behavior change strategies such as opinion leaders (median absolute risk difference of 12 % for a broad range of health care outcomes [39] compared to a 9 % absolute risk difference in our study; Additional file 2) and audit and feed…”
Understanding Variation in Vitamin A Supplementation Among NICUs
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“Implementation strategies are increasingly recognised as essential for realising the full benefits of evidence-based healthcare, and many have been shown to be effective in changing clinical practice [2, 3].”
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“Each intervention ICU was asked to set up a local QI team involving a senior intensivist and a junior intensivist and to nominate the senior intensivist as the local opinion leader who took charge of change initiatives [28, 29].”
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“sustainability, and thus, advocacy needs to be further refined specific to the peer leader who advocates, not just administration.(23) There are limitations to consider in this study.”
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“Identification of obstetricians as leaders in the prescription and administration of antenatal steroids suggest that experts within obstetrics who practice in accordance with the clinical practice recommendations could be used as expert opinion leaders to demonstrate appropriate use of the guideline [21].”
MethodHeijmans, N., van Lieshout, J., & Wensing, M. (2017) · Implementation Science · doi:10.1186/s13012-016-0532-1 · Cited by 30
“A Cochrane review [28] described that opinion leaders may be successful but that their identification, roles, and effectiveness showed a great variety, with different effects identified in primary and secondary care settings as well.”
BackgroundResultInfluentialImplementing best practice into the emergency department triage process
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“review found that an opinion leader intervention, used alone or combined with other interventions, improves HCPs’ practices [92].”
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“…making among healthcare professionals (Bero et al., 1998; Boaz, Baeza, Fraser, & European Implementation Score Collaborative Group [EIS], 2011; Flodgren et al., 2011; Forsetlund et al., 2012; Grimshaw et al., 2001, 2004; Heselmans, Van d, Donceel, Aertgeerts, & Ramaekers, 2009; Jamtvedt,…”
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“[24] Environmental influences Cues to action, environmental triggers Guideline adherence improved due to the implementation of a computerized clinical decision aid that gave clinicians real time recommendations for venous thromboembolism prophylaxis.”
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“The potential to influence others, and their tendency to try innovations make the central network actors suitable individuals to engage in organizational interventions [60, 61].”
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“For example, leveraging local opinion leaders may be a useful intervention to target the social influences domain [41].”
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Assessment of Patient Matters in Healthcare Facilities
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“Cochrane systematic review evidence supports the efficacy of a range of strategies in improving the provision of recommended elements of clinical care, with such strategies including leadership and consensus [48], enablement of systems and procedures [49–51], training and education [52], monitoring and feedback [53, 5…”
MethodImplementing guidelines in nursing homes: a systematic review
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The effectiveness of clinical guideline implementation strategies in oncology—a systematic review
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“The effect of opinion leaders was examined in a recent Cochrane review which concluded that used alone or in combination with other implementation strategies, it probably improves the compliance with evidence-based practice of professionals [18].”
BackgroundProgram, T. Q.-H., Goetz, M. B., Hoang, T., Knapp, H., Burgess, J. D., Fletcher, M. D., Gifford, A. L., & Asch, S. M. (2013) · Journal of General Internal Medicine · doi:10.1007/s11606-013-2420-6 · Cited by 28
“(4) A provider activation program: Elements included academic detailing, social marketing, and distribution of provider and patient educational materials.(20,21) Provider education materials included scripts developed with patient input to destigmatize testing.”
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“” Turning evidence into practice is a complex process; strategies found to be effective include the use of local opinion leaders [8], educational outreach [9], and audit and feedback [10].”
BackgroundDeterminants of pregnant women's compliance with alcohol guidelines: a prospective cohort study
Anderson, A., Hure, A. J., Powers, J. R., KAY‐LAMBKIN, F. J., & Loxton, D. J. (2012) · BMC Public Health · doi:10.1186/1471-2458-12-777 · Cited by 28
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“”(7) Unfortunately, this process can be slow, incomplete and faced with many barriers.(8) It has been established that educational materials and meetings on their own have unreliable or minimal influence on care delivery, therefore other mechanisms are required to achieve desirable changes in practice.”
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The Promise and Pitfalls of Pragmatic Clinical Trials for Improving Health Care Quality
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General practitioners’ knowledge of whiplash guidelines improved with online education
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Newton, M. S., & Scott, S. D. (2007) · Implementation Science · doi:10.1186/1748-5908-2-32 · Cited by 28
The timing of elective caesarean delivery between 2000 and 2009 in England
Gurol‐Urganci, I., Cromwell, D. A., Edozien, L. C., Onwere, C., Mahmood, T. A., & van der Meulen, J. (2011) · BMC Pregnancy and Childbirth · doi:10.1186/1471-2393-11-43 · Cited by 27
“These include dissemination of educational materials, educational meetings and local opinion leaders, although their success was highly dependent upon context [22,23].”
BackgroundKnowles, S., McInnes, E., Elliott, D., Hardy, J., & Middleton, S. (2013) · Journal of Clinical Nursing · doi:10.1111/jocn.12448 · Cited by 27
“Local opinion leaders as part of an implementation intervention have been shown to increase compliance with the desired practice (Flodgren et al. 2011).”
BackgroundTsao, M. W., Cornacchi, S. D., Hodgson, N., Simunovic, M. R. I., Thabane, L., Cheng, J., O’Brien, M. A., Strang, B. K., Mukherjee, S. D., & Lovrics, P. J. (2016) · Annals of Surgical Oncology · doi:10.1245/s10434-016-5310-4 · Cited by 27
Self-citationDiagnosis and management of tuberculosis by private practitioners in Manila, Philippines
Auer, C., Lagahid, J. Y., Tanner, M., & Weiss, M. G. (2005) · Health Policy · doi:10.1016/j.healthpol.2005.07.004 · Cited by 27
Zavalkoff, S. R., Korah, N., & Quach, C. (2015) · PLoS ONE · doi:10.1371/journal.pone.0144222 · Cited by 26
Allanson, E., Tunçalp, Ö., Vogel, J. P., Khan, D. N., Oladapo, O. T., Long, Q., & Gülmezoglu, A. M. (2017) · BMJ Global Health · doi:10.1136/bmjgh-2016-000266 · Cited by 29
“A Cochrane review on local opinion leaders as an intervention found that it may have some impact on changing professional practice, but the method of delivery and its role as a stand-alone intervention are difficult to define.(66) There is often poor or no reporting on how leaders are identified, recruited and support…”
Buja, A., Toffanin, R., Claus, M., Ricciardi, W., Damiani, G., Baldo, V., & Ebell, M. H. (2018) · BMJ Open · doi:10.1136/bmjopen-2017-020626 · Cited by 26
Swindle, T., McBride, N. M., Selig, J. P., Johnson, S. L., Whiteside-Mansell, L., Martin, J., Staley, A., & Curran, G. M. (2021) · Implementation Science · doi:10.1186/s13012-021-01119-x · Cited by 26
The judicious use of antibiotics—An investment towards optimized health care
Gaur, A. H., & English, B. K. (2006) · The Indian Journal of Pediatrics · doi:10.1007/bf02825829 · Cited by 26
The Veterans Affairs Experience: Comparative Effectiveness Research In A Large Health System
Atkins, D. C., Kupersmith, J., & Eisen, S. A. (2010) · Health Affairs · doi:10.1377/hlthaff.2010.0680 · Cited by 26
Blekken, L. E., Nakrem, S., Gjeilo, K. H., Norton, C. S., Mørkved, S., & Vinsnes, A. G. (2015) · Implementation Science · doi:10.1186/s13012-015-0263-8 · Cited by 29
“The local opinion leader was recruited after the educational meeting based on the informant method [39].”
MethodIncreases in Network Ties Are Associated With Increased Cohesion Among Intervention Participants
Gesell, S. B., Barkin, S. L., Sommer, E. C., Thompson, J. R., & Valente, T. W. (2015) · Health Education & Behavior · doi:10.1177/1090198115599397 · Cited by 26
“networks as crucial mediators in the onset, development, and maintenance of health behaviors (Badaly, 2013; Flodgren et al., 2011; Hammond, 2009; Kelly et al., 1991; Shoham et al., 2012; Valente et al., 2007; Valente, Fujimoto, Chou, & Spruijt-Metz, 2009; Valente, Watkins, Jato, van der Straten, & Tsitsol, 1997).”
BackgroundPedersini, P., Négrini, S., Cantero‐Téllez, R., Bishop, M. D., & Villafañe, J. H. (2019) · Journal of Hand Therapy · doi:10.1016/j.jht.2018.06.003 · Cited by 26
Sving, E., Fredriksson, L., Gunningberg, L., & Mamhidir, A. (2016) · Journal of Clinical Nursing · doi:10.1111/jocn.13668 · Cited by 25
“…of implementing evidence-based care, for example there are those concerning tailored interventions, opinion leaders, education and feedback on results, all of which may successfully promote evidence-based practice (Forsetlund et al. 2009, Baker et al. 2010, Flodgren et al. 2011, Ivers et al. 2012).”
BackgroundCreating room for evidence‐based practice: Leader behavior in hospital wards
Renolen, Å., Hjälmhult, E., Høye, S., Danbolt, L. J., & Kirkevold, M. (2019) · Research in Nursing & Health · doi:10.1002/nur.21981 · Cited by 25
“Engaged opinion leaders, implementation leaders, or champions working in close collaboration with the leader teams may also influence such success (Abbott, Foster, Marin, & Dykes, 2014; Flodgren et al., 2011; Mair et al., 2012).”
BackgroundDoherty, E., Kingsland, M., Wiggers, J., Wolfenden, L., Hall, A. E., McCrabb, S., Tremain, D., Hollis, J., Licata, M., Wynne, O., et al. (2022) · Implementation Science Communications · doi:10.1186/s43058-022-00368-1 · Cited by 16
Bierbaum, M., Rapport, F., Arnolda, G., Delaney, G. P., Liauw, W., Olver, I., & Braithwaite, J. (2022) · PLoS ONE · doi:10.1371/journal.pone.0279116 · Cited by 23
de Stampa, M., Vedel, I., Mauriat, C., Bagaragaza, E., Routelous, C., Bergman, H., Lapointe, L., Cassou, B., Ankri, J., & Henrard, J. (2010) · International Journal of Integrated Care · doi:10.5334/ijic.598 · Cited by 25
Interinstitutional Variation in Management Decisions for Treatment of 4 Common Types of Cancer
Weeks, J. C., Uno, H., Taback, N., Ting, G. V., Cronin, A. M., D’Amico, T. A., Friedberg, J. W., & Schrag, D. (2014) · Annals of Internal Medicine · doi:10.7326/m13-2231 · Cited by 25
Kennedy, C. C., Ioannidis, G., Giangregorio, L., Adachi, J. D., Thabane, L., Morin, S. N., Crilly, R. G., Marr, S., Josse, R. G., Lohfeld, L. H., et al. (2012) · Implementation Science · doi:10.1186/1748-5908-7-48 · Cited by 25
Bosch, M., McKenzie, J. E., Mortimer, D., Tavender, E. J., Francis, J., Brennan, S., Knott, J. C., Ponsford, J. L., Pearce, A. P., O’Connor, D. A., et al. (2014) · Trials · doi:10.1186/1745-6215-15-281 · Cited by 27
Self-citationExploring why quality circles work in primary health care: a realist review protocol
Rohrbasser, A., Mickan, S. M., & Harris, J. (2013) · Systematic Reviews · doi:10.1186/2046-4053-2-110 · Cited by 27
“Several systematic reviews (SRs) in the Cochrane Library show that elements of QCs such as educational materials, workshops, audit and feedback (with or without outreach visits), and local knowledge experts have a positive impact on the behavior of practitioners [23-27].”
BackgroundCadilhac, D. A.-M., Andrew, N. E., Stroil-Salama, E., Hill, K. M., Middleton, S., Horton, E., Meade, I., Kuhle, S., Nelson, M. R., & Grimley, R. (2017) · BMJ Open · doi:10.1136/bmjopen-2017-016010 · Cited by 25
Yoon, S. A. (2008) · Journal of Research in Science Teaching · doi:10.1002/tea.20256 · Cited by 26
Blackaby, J., Byrne, J., Bellass, S., Canvin, K., & Foy, R. (2023) · Health & Justice · doi:10.1186/s40352-022-00200-x · Cited by 41
Zych, M. M., Berta, W. B., & Gagliardi, A. R. (2019) · BMC Health Services Research · doi:10.1186/s12913-019-4573-4 · Cited by 25
“The impact of connector roles on research use and impact has been variable [40, 41], hence further research is needed on how best to choose, train and operationalize such entities.”
Backgroundde Stampa, M., Vedel, I., Mauriat, C., Bagaragaza, E., Routelous, C., Bergman, H., Lapointe, L., Cassou, B., Ankri, J., & Henrard, J. (2010) · International Journal of Integrated Care · doi:10.5334/ijic.506 · Cited by 24
Tierney, E., O'Sullivan, M. B., Hickey, L., Hannigan, A., May, C. R., Cullen, W., Kennedy, N., Kinneen, L., & MacFarlane, A. E. (2016) · BMC Family Practice · doi:10.1186/s12875-016-0541-9 · Cited by 24
“Specific benefits have been reported for patients with diabetes [5], hypertension [6], obesity [7] and depression [8].”
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Assessing appropriateness of paediatric asthma management: A population‐based sample survey
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Knowledge Translation and Pain Management
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Implementing arthritis clinical practice guidelines in primary care
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“1999), and it has been suggested that opportunities for networking and the use of local opinion leaders may be successful strategies for influencing the dissemination of research findings to physicians (Grol et al. 1998; Kaufman et al. 1999; O’Brien et al. 1999; Bellamy et al. 2000; Ray et al. 2001; Verstappen et al.…”
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“Knowledge about their perceptions might be crucial for progress in EBM practice within occupational health care [16].”
Background
Metadata
- Authors
- Flodgren, G., Parmelli, E., Doumit, G., Gattellari, M., O'Brien, M. A., Grimshaw, J., & Eccles, M. P.
- Affiliations
- University of Oxford (GB)
- University of Modena and Reggio Emilia (IT)
- Cleveland Clinic (US)
- UNSW Sydney (AU)
- McMaster University; School of Rehabilitation Science, Institute for Applied Health Sciences, Faculty of Health Sciences; 1400 Main Street West Room 403 Hamilton Ontario Canada L8S 1C7
- Ottawa Health Research Institute; Clinical Epidemiology Program; 1053 Carling Avenue Ottawa ON Canada K1Y 4E9
- Newcastle University (GB)
- Venue
- Cochrane Database of Systematic Reviews
- Publisher
- Wiley
- Published
- 2011-08-10
- Volume
- 6
- Issue
- 8
- Pages
- CD000125-CD000125
- ISSN
- 1361-6137 (ISSN-L)
- 1465-1858
- PMC
- PMC4172331
- OpenAlex
- W1656816330
- Cited by
- 1,070
- References
- 117
- Citations by year
- 2026: 4 · 2025: 25 · 2024: 33 · 2023: 57 · 2022: 52 · 2021: 62 · 2020: 59 · 2019: 52 · 2018: 51 · 2017: 57 · 2016: 53 · 2015: 64 · 2014: 71 · 2013: 69 · 2012: 55
- FWCI
- 13.05
- Type
- journal article
- Language
- en
- Update notices
- new_version (2019-06-24)
- Open access
- green
- www.ncbi.nlm.nih.gov
- Locations
- Cochrane Database of Systematic Reviews (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- Europe PMC (PubMed Central) (acceptedVersion)
- PubMed Central (acceptedVersion)
- NORA - Norwegian Open Research Archives (submittedVersion, other-oa)
- Newcastle University ePrints (Newcastle Univesity)
- Funders
- National Institute for Health and Care Research (10/4001/03)
- Topics
- Health Sciences › Health Professions › General Health Professions › Health Policy Implementation Science
- Health Sciences › Health Professions › General Health Professions › Health Sciences Research and Education
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Clinical practice guidelines implementation
- Keywords
- opinion leaders, evidence-based practice, knowledge-practice gap, professional practice change, health care outcomes, clinical teaching, primary care, hospital care, patient outcomes, evidence dissemination, health professions education, patient safety, quality of care, health professional confidence
- MeSH terms
- Humans, Leadership, Practice Patterns, Physicians', Policy Making, Professional Practice, Randomized Controlled Trials as Topic, Process Assessment, Health Care, Evidence-Based Medicine, Information Dissemination
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