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Local opinion leaders: effects on professional practice and health care outcomes
Open accessAbstract
BACKGROUND: Clinical practice is not always evidence-based and, therefore, may not optimise patient outcomes. Opinion leaders disseminating and implementing 'best evidence' is one method that holds promise as a strategy to bridge evidence-practice gaps. OBJECTIVES: To assess the effectiveness of the use of local opinion leaders in improving professional practice and patient outcomes. SEARCH STRATEGY: We searched Cochrane EPOC Group Trials Register, the Cochrane Central Register of Controlled Trials, MEDLINE, EMBASE, HMIC, Science Citation Index, Social Science Citation Index, ISI Conference Proceedings and World Cat Dissertations up to 5 May 2009. In addition, we searched reference lists of included articles. SELECTION CRITERIA: Studies eligible for inclusion were randomised controlled trials investigating the effectiveness of using opinion leaders to disseminate evidence-based practice and reporting objective measures of professional performance and/or health outcomes. DATA COLLECTION AND ANALYSIS: Two review authors independently extracted data from each study and assessed its risk of bias. For each trial, we calculated the median risk difference (RD) for compliance with desired practice, adjusting for baseline where data were available. We reported the median adjusted RD for each of the main comparisons. MAIN RESULTS: We included 18 studies involving more than 296 hospitals and 318 PCPs. Fifteen studies (18 comparisons) contributed to the calculations of the median adjusted RD for the main comparisons. The effects of interventions varied across the 63 outcomes from 15% decrease in compliance to 72% increase in compliance with desired practice. The median adjusted RD for the main comparisons were: i) Opinion leaders compared to no intervention, +0.09; ii) Opinion leaders alone compared to a single intervention, +0.14; iii) Opinion leaders with one or more additional intervention(s) compared to the one or more additional intervention(s), +0.10; iv) Opinion leaders as part of multiple interventions compared to no intervention, +0.10. Overall, across all 18 studies the median adjusted RD was +0.12 representing a 12% absolute increase in compliance in the intervention group. AUTHORS' CONCLUSIONS: Opinion leaders alone or in combination with other interventions may successfully promote evidence-based practice, but effectiveness varies both within and between studies. These results are based on heterogeneous studies differing in terms of type of intervention, setting, and outcomes measured. In most of the studies the role of the opinion leader was not clearly described, and it is therefore not possible to say what the best way is to optimise the effectiveness of opinion leaders.
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“This extension enables the i-PARIHS framework to consider the impact individuals and teams have in supporting or resisting an innovation.”
From PARIHS revisited: from heuristic to integrated framework for the successful implementation of knowledge into practice (2015) · cites this paper as [37]
In the citing paper
“Systematic reviews of KT interventions to change HCPs’ practice consistently indicate that interventions are haphazardly designed and poorly specified, limiting our ability for replication, understanding, and generalizability [5, 6].”
From Methods for designing interventions to change healthcare professionals’ behaviour: a systematic review (2017) · cites this paper as [5]
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A randomized trial of an acid-peptic disease management program in a managed care environment.
Ofman, J. J., Segal, R., Russell, W. L., Cook, D. J., Sandhu, M., Maue, S. K., Lowenstein, E. H., Pourfarzib, R., Blanchette, E., Ellrodt, G. A., et al. (2003) · PubMed · Cited by 13
South African pre-hospital guidelines: Report on progress and way forward
McCaul, M., de Waal, B., Hodkinson, P. W., & Grimmer, K. A. (2016) · African Journal of Emergency Medicine · doi:10.1016/j.afjem.2016.08.004 · Cited by 13
“Variably effective strategies include audit and feedback and using local opinion leaders.(18,19) Passive dissemination is valuable in creating awareness and a good first step in ‘getting information out there’, however the desired strategy should be effective implementation that changes health outcomes.”
BackgroundA Social Network Lens to Community Health Worker Influence and Impact
Nooraie, R. Y., Naghibi, D., Hernández-Torres, R., & Cupertino, A. P. (2025) · Journal of Primary Care & Community Health · doi:10.1177/21501319241306706 · Cited by 12
Pype, P. F., Stes, A., Wens, J., den Eynden, B. V., & Deveugele, M. I. (2011) · Patient Education and Counseling · doi:10.1016/j.pec.2011.05.025 · Cited by 12
“Reviews indicate that the format and educational techniques used in CME sessions partially account for the effects on professional practice and health care outcomes [13–15].”
BackgroundMazza, D., Chakraborty, S. P., Camões‐Costa, V., Kenardy, J. A., Brijnath, B., Mortimer, D., Enticott, J., Kidd, M. R., Trevena, L. J., Reid, S. E., et al. (2021) · Implementation Science · doi:10.1186/s13012-021-01146-8 · Cited by 12
Bartlem, K. M., Bowman, J., Freund, M., Wye, P. M., McElwaine, K., Knight, J., McElduff, P., Gillham, K. E., & Wiggers, J. H. (2013) · Implementation Science · doi:10.1186/1748-5908-8-85 · Cited by 12
“The practice change intervention is informed by extensive practice change research and reviews of the clinical practice change literature [29,30,32,33,56] and will include the following:”
BackgroundMethodÉducation et qualité de la décision médicale : un lien fondé sur des preuves existe-t-il ?
NENDAZ, M. R. (2011) · La Revue de Médecine Interne · doi:10.1016/j.revmed.2010.12.005 · Cited by 12
Knowledge Translation Activities in Occupational Therapy Organizations: The Canadian Landscape
Donnelly, C. A., Cramm, H. A., Mofina, A., Lamontagne, M., Lal, S., & Colquhoun, H. L. (2016) · The Open Journal of Occupational Therapy · doi:10.15453/2168-6408.1189 · Cited by 12
Nøst, T. H., Frigstad, S. A., & André, B. (2016) · Nordic journal of nursing research · doi:10.1177/2057158516668081 · Cited by 13
“This is in accordance with current recommendations on implementation concerning health research.(27,28) The education intervention lasted nine months.”
ResultGillespie, B. M., Hamilton, K., Ball, D., Lavin, J., Gardiner, T. M., Withers, T. K., & Marshall, A. P. (2017) · Journal of Multidisciplinary Healthcare · doi:10.2147/jmdh.s124298 · Cited by 12
“A systematic review of 12 studies on the effectiveness of opinion leaders’ strategies concluded that their implementation led to improvements in compliance, with desired practice ranging from an absolute improvement of 25% to a decline of 6% with an overall median improvement of 10%.(40) In this evaluation, the educat…”
Achieving high-quality care: a view from NICE
Leng, G. C., & Partridge, G. (2017) · Heart · doi:10.1136/heartjnl-2016-311028 · Cited by 12
Fønhus, M. S., Dalsbø, T., Johansen, M., Fretheim, A., Skirbekk, H., & Flottorp, S. (2019) · Patient Education and Counseling · doi:10.1016/j.pec.2018.10.022 · Cited by 5
“Using local opinion leaders may improve professional practice [6], as may financial incentives [7].”
BackgroundResultBandong, A. N., Mackey, M., Leaver, A. M., Ingram, R., Sterling, M. M., Ritchie, C., Kelly, J., & Rebbeck, T. J. (2019) · JMIR Formative Research · doi:10.2196/12216 · Cited by 12
Innovations in veterinary markets: opinion leaders’ social capital
Kulkov, I., Barner-Rаsmussen, W., Ivanova-Gongne, M., Tsvetkova, A., Hellström, M., & Wikström, K. (2020) · Journal of Business and Industrial Marketing · doi:10.1108/jbim-02-2020-0098 · Cited by 12
Lui, J. W., Anderson, C. A., Matthews, P., Nierenhausen, E., & Schlegelmilch, A. (2014) · Journal of Vocational Rehabilitation · doi:10.3233/jvr-140706 · Cited by 12
“Opinion leaders alone or in combination with other interventions may successfully promote evidence-informed practice and KT developers should actively identify opinion leaders and engage them as the agents of change in the organization (Flodgren et al., 2011).”
BackgroundIs blood thicker than water? Peer effects in stent utilization among Floridian cardiologists
Huesch, M. D. (2011) · Social Science & Medicine · doi:10.1016/j.socscimed.2011.08.041 · Cited by 12
Andrews, V., Tonkin, E. T., Lancastle, D., & Kirk, M. (2014) · Journal of Advanced Nursing · doi:10.1111/jan.12431 · Cited by 12
Leap, N., Sandall, J., Grant, J., Bastos, M. H., & Armstrong, P. (2009) · International Journal of Multiple Research Approaches · doi:10.5172/mra.3.3.302 · Cited by 12
Chuang, E., Collins‐Camargo, C., & McBeath, B. (2017) · Implementation Science · doi:10.1186/s13012-017-0580-1 · Cited by 14
Partnerships for Health Musicking: A Case for Connecting Music Therapy and Public Health Practices
Stige, B. (2018) · Springer eBooks · doi:10.1007/978-3-319-76240-1_8 · Cited by 13
Linkage and exchange interventions
Salsberg, J., & Macaulay, A. C. (2013) · Wiley eBooks · doi:10.1002/9781118413555.ch15 · Cited by 12
Tools developed and disseminated by guideline producers to promote the uptake of their guidelines
Flodgren, G., Eccles, M., Grimshaw, J., Leng, G. C., & Shepperd, S. (2013) · Cochrane Database of Systematic Reviews · doi:10.1002/14651858.cd010669 · Cited by 13
Self-citationBradshaw, S., Graco, M., & Holland, A. E. (2023) · Emergency Medicine Journal · doi:10.1136/emermed-2022-212585 · Cited by 11
Munneke, W., Demoulin, C., Nijs, J., Morin, C., Kool, E., Berquin, A. D., Meeus, M., & Kooning, M. D. (2024) · BMC Medical Education · doi:10.1186/s12909-024-05308-2 · Cited by 11
Hoben, M., Berendonk, C., Buscher, I., Quasdorf, T., Riesner, C., Wilborn, D., & Behrens, J. (2014) · International Journal of Health Professions · doi:10.2478/ijhp-2014-0002 · Cited by 10
“…the Cochrane Effective Practice and Organisation of Care Group (EPOC) has published 88 reviews (EPOC, 2014), many of them evaluating DI strategies such as local opinion leaders (Flodgren et al., 2011), audit, and feedback (Ivers et al., 2012) or interprofessional education (Reeves et al., 2013).”
BackgroundBrunkert, T., Simon, M., & Zúñiga, F. (2021) · Worldviews on Evidence-Based Nursing · doi:10.1111/wvn.12499 · Cited by 12
Evidence-Based Decision Making 5: Knowledge Translation and the Knowledge to Action Cycle
Manns, B. (2021) · Methods in molecular biology · doi:10.1007/978-1-0716-1138-8_25 · Cited by 12
Metadata
- Authors
- Flodgren, G., Parmelli, E., Doumit, G., Gattellari, M., O'Brien, M. A., Grimshaw, J., & Eccles, M. P.
- Affiliations
- University of Oxford (GB)
- University of Modena and Reggio Emilia (IT)
- Cleveland Clinic (US)
- UNSW Sydney (AU)
- McMaster University; School of Rehabilitation Science, Institute for Applied Health Sciences, Faculty of Health Sciences; 1400 Main Street West Room 403 Hamilton Ontario Canada L8S 1C7
- Ottawa Health Research Institute; Clinical Epidemiology Program; 1053 Carling Avenue Ottawa ON Canada K1Y 4E9
- Newcastle University (GB)
- Venue
- Cochrane Database of Systematic Reviews
- Publisher
- Wiley
- Published
- 2011-08-10
- Volume
- 6
- Issue
- 8
- Pages
- CD000125-CD000125
- ISSN
- 1361-6137 (ISSN-L)
- 1465-1858
- PMC
- PMC4172331
- OpenAlex
- W1656816330
- Cited by
- 1,070
- References
- 117
- Citations by year
- 2026: 4 · 2025: 25 · 2024: 33 · 2023: 57 · 2022: 52 · 2021: 62 · 2020: 59 · 2019: 52 · 2018: 51 · 2017: 57 · 2016: 53 · 2015: 64 · 2014: 71 · 2013: 69 · 2012: 55
- FWCI
- 13.05
- Type
- journal article
- Language
- en
- Update notices
- new_version (2019-06-24)
- Open access
- green
- www.ncbi.nlm.nih.gov
- Locations
- Cochrane Database of Systematic Reviews (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- Europe PMC (PubMed Central) (acceptedVersion)
- PubMed Central (acceptedVersion)
- NORA - Norwegian Open Research Archives (submittedVersion, other-oa)
- Newcastle University ePrints (Newcastle Univesity)
- Funders
- National Institute for Health and Care Research (10/4001/03)
- Topics
- Health Sciences › Health Professions › General Health Professions › Health Policy Implementation Science
- Health Sciences › Health Professions › General Health Professions › Health Sciences Research and Education
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Clinical practice guidelines implementation
- Keywords
- opinion leaders, evidence-based practice, knowledge-practice gap, professional practice change, health care outcomes, clinical teaching, primary care, hospital care, patient outcomes, evidence dissemination, health professions education, patient safety, quality of care, health professional confidence
- MeSH terms
- Humans, Leadership, Practice Patterns, Physicians', Policy Making, Professional Practice, Randomized Controlled Trials as Topic, Process Assessment, Health Care, Evidence-Based Medicine, Information Dissemination
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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