Cited by 367Food Waste Reduction and SustainabilityEnvironmental Education and SustainabilityNutrition, Health and Food Behavior

Identifying factors that promote consumer behaviours causing expired domestic food waste

Open access
Farr‐Wharton, Geremy, Foth, Marcus, Choi, Jaz Hee‐Jeong·2014·Journal of Consumer Behaviour

Abstract

Many commentators argue that domestic food waste is strongly influenced by consumer behaviours. This article reports on a study using mixed‐methods to identify key factors responsible for promoting consumer behaviours that lead to domestic food waste through the lens of the value–belief–norm theory. On the basis of the study's findings, three factors are proposed that cause behaviours that lead to food waste: supply knowledge – does a consumer know what food they have available; location knowledge – does a consumer know where to locate food items; and food literacy – to what degree do past experience and acquired knowledge impact on a consumer's food consumption and wastage practices. We analyse the study's findings in light of a review of literature about consumer food wastage behaviours and in turn, present new insights into consumer behaviour, food waste and the use of technology to reduce food waste. Copyright © 2014 John Wiley & Sons, Ltd.

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Crossref · 10.1002/cb.1488

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  • A majority of consumers fail to use storing strategies to increase food longevity in their households.

    “Indeed, a majority of consumers fail to use storing strategies to increase food longevity in their households (Farr-Wharton et al., 2014)”

    From Food waste matters - A systematic review of household food waste practices and their policy implications (2018) · cites this paper as Farr-Wharton et al., 2014

    The Domestic food storage practices section (page unavailable) reports disorganised storage in a number of study households and recommends helping consumers adopt methods to store and preserve food. It does not establish that a majority of consumers fail to use such strategies; that prevalence claim extends beyond the reported findings. (LLM, conf=0.84)

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  • Systematically storing and categorizing food products in combination with periodic re-ordering can lower food waste generation.

    “Systematically storing and categorizing food products (e.g.systematic stacking of newer and older foods, or according to frequency of use) in combination with periodic re-ordering can lower food waste generation (Farr-Wharton et al., 2014;Waitt and Phillips, 2016).”

    From Food waste matters - A systematic review of household food waste practices and their policy implications (2018) · cites this paper as Farr-Wharton et al., 2014

    The Domestic food storage practices section says a systematic, categorised approach is likely to reduce food waste, and the Discussion similarly links organised storage to less expired food. The passages do not establish periodic re-ordering or the specific practice of stacking newer and older foods as part of that approach. Page numbers are unavailable in our copy. (LLM, conf=0.86)

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  • Cooking with what is found in the fridge requires time, knowledge and cooking skills to better utilise food creatively.

    “A barrier to 'food waste cooking' is that cooking with what is found in the fridge requires time, knowledge and cooking skills to better utilise food creatively; also, family members might not like new recipes (Cappellini and Parsons, 2012;Evans, 2012b;Farr-Wharton et al., 2014).”

    From Food waste matters - A systematic review of household food waste practices and their policy implications (2018) · cites this paper as Farr-Wharton et al., 2014

    The Discussion (page unavailable) identifies food literacy as including knowing how to use food creatively when cooking, and Domestic food storage practices (page unavailable) recommends using food in more diverse ways before it expires. These passages support the knowledge and creative-use elements, but do not establish that cooking with fridge contents requires additional time or cooking skills. (LLM, conf=0.85)

    Experimental — accuracy not yet measured
  • Shopping behavior is considered key to reducing food waste.

    “Shopping behavior is considered as key to reducing food waste (Farr-Wharton et al. 2014; UNEP 2014; Aschemann-Witzel et al. 2015).”

    From COVID-19 virus outbreak lockdown: What impacts on household food wastage? (2020) · cites this paper as Farr-Wharton et al. 2014

  • Farr-Wharton et al. (2014) and Jörissen et al. (2015) have pointed out the need to provide more information on the shelf life of fresh food and leftovers.

    “Farr-Wharton et al. (2014) and Jörissen et al. (2015) have pointed out the need to provide more information on the shelf life of fresh food and leftovers.”

    From COVID-19 virus outbreak lockdown: What impacts on household food wastage? (2020) · cites this paper as Farr-Wharton et al. 2014

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Cites

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Research works printed but not linked: 4

  1. [4]4. Brunner KM, Geyer S, Jelenko M, Weiss W, Astleithner F. 2007. Ernährungsalltag im Wandel: Chancen für Nachhaltigkeit. Wien, Springer.
  2. [18]18. Kantor L, Lipton K, Manchester A, Oliveira V. 1997. Estimating and addressing America's food losses. Food Review 20(1): 2-12.
  3. [23]23. Schneider F. 2008. Wasting Food: an insistent behaviour. Proceedings Waste: The Social Context 8.
  4. [27]27. Thieme A, Comber R, Miebach J, Weeden J, Kraemer N, Lawson S, Olivier P. 2012. We've bin watching you: designing for reflection and social persuasion to promote sustainable lifestyles. Paper presented at the CHI, New York, NY, USA.

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Authors
Farr‐Wharton, G., Foth, M., & Choi, J. H.
Affiliations
Queensland University of Technology (AU)
Corresponding author
Farr‐Wharton, Geremy
Venue
Journal of Consumer Behaviour
Publisher
Wiley
Published
2014-07-07
Volume
13
Issue
6
Pages
393-402
ISSN
  • 1472-0817 (ISSN-L)
  • 1479-1838
OpenAlex
W1529424652
Cited by
367
References
20
Citations by year
2026: 24 · 2025: 29 · 2024: 32 · 2023: 52 · 2022: 44 · 2021: 54 · 2020: 40 · 2019: 27 · 2018: 24 · 2017: 22 · 2016: 12 · 2015: 5 · 2014: 2
FWCI
19.56
Type
journal article
Language
en
Open access
Locations
  • Journal of Consumer Behaviour (publishedVersion)
  • QUT ePrints (Queensland University of Technology) (submittedVersion)
  • RMIT Research Repository (RMIT University Library) (submittedVersion)
  • Figshare (submittedVersion)
  • Creative Industries Faculty; Institute for Creative Industries and Innovation
Funders
Australian Research Council (LP100100232)
Topics
  • Life Sciences › Agricultural and Biological Sciences › Food Science › Food Waste Reduction and Sustainability
  • Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
  • Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
Keywords
consumer behavior, value-belief-norm theory, food literacy, expired food

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