The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Creating virtual product experiences: The role of telepresence
Abstract
Given that direct product experience is generally the optimal method for consumers to learn about products, marketers should strive for verisimilitude in marketing communications. This research explores how computer-mediated environments can engender virtual product experiences. The construct of telepresence, a sense of presence in a remote environment, is used to examine the process by which media characteristics influence consumer responses. Through two experimental studies, we evaluate the effect of two media characteristics—user control and media richness—on the creation of telepresence and assess the impact of telepresence on consumer beliefs about and attitudes toward the advertised product. Results show that user control and media richness both contribute to creating a sense of telepresence. Moreover, through telepresence, these media characteristics influence consumers’ cognitive responses.
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Citations
Cites
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“In the communications field, a number of researchers have explored how telepresence is created through combinations of media capabilities (Coyle & Thorson, 2001; Kim & Biocca, 1997; Sheridan, 1992; Steuer, 1995).”
Background
Cited by
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Credibility: A multidisciplinary framework
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System design effects on online impulse buying.
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Effect of game motivation on flow experience and companionship: The online pet games as the example
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Ethical Veganism as the Future of Tourist Consumption
Handayani, B., Filimonau, V., & Ermolaev, V. A. (2026) · International Journal of Hospitality & Tourism Administration · doi:10.1080/15256480.2025.2494576 · Cited by 4
“The role of telepresence and participation in virtual experiencescapes by culinary enthusiasts are often considered in the context of co-creation of virtual food experiencescapes (Klein, 2003).”
Metadata
- Authors
- Klein, L. R.
- Venue
- Journal of Interactive Marketing
- Publisher
- SAGE Publications
- Published
- 2003-02
- Volume
- 17
- Issue
- 1
- Pages
- 41-55
- ISSN
- 1094-9968 (ISSN-L)
- 1520-6653
- OpenAlex
- W1976038327
- Cited by
- 595
- References
- 3
- FWCI
- 16.38
- Type
- journal article
- Language
- en
- Open access
- closed
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