The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.
My Anger Is Your Gain, My Contempt Your Loss: Explaining Consumer Responses to Corporate Wrongdoing
Abstract
Two forms of consumer response to corporate wrongdoing are constructive punitive actions (i.e., those designed to induce firms to change their behavior but with the hope of sustaining relationships with consumers) and destructive punitive actions (i.e., those intended to discredit or harm firms, ultimately leading to disengagement from firms). This study investigates the conditions under which one or the other actions are taken and shows that anger regulates the former, whereas contempt governs the latter. Hypotheses are tested in two studies: a laboratory experiment and a naturalistic field study with an actual instance of recent corporate malfeasance. Theoretical and managerial implications are discussed.
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“Punishment can be classified into two forms (Romani et al., 2013): constructive punishment, which aims to promote behavioral change while maintaining stakeholder relationships (e.g., NWOM, boycotting), and destructive punishment, which seeks to sever ties entirely through actions such as brand cancellation (Romani et al., 2013).”
From Distinguishing Moral Outrage and Empathetic Anger: Advancing the Triadic Appraisal Framework of Situational Crisis Communication Theory (2026) · cites this paper as Romani et al., 2013
In the citing paper
“This supports research that show that moral-related crises trigger more intense and extreme stakeholder reactions, as intentions to harm are sufficient to elicit strong negative emotions and a desire for punishment (Romani et al., 2013;Romani et al., 2015;Lim & Shim, 2019;Lindebaum & Geddes, 2015.”
From Distinguishing Moral Outrage and Empathetic Anger: Advancing the Triadic Appraisal Framework of Situational Crisis Communication Theory (2026) · cites this paper as Romani et al., 2013
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Cites
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Tangney, J. P., Stuewig, J., & Mashek, D. J. (2007) · Annual Review of Psychology · doi:10.1146/annurev.psych.56.091103.070145 · Cited by 3,222
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Cited by
Likelihood of Questioning AI-Based Recommendations Due to Perceived Racial/Gender Bias
Parra, C. M., Gupta, M., & Dennehy, D. (2022) · IEEE Transactions on Technology and Society · doi:10.1109/tts.2021.3120303 · Cited by 48
Niu, R., Eng, N., & Jin, Y. (2026) · Journal of Public Relations Research · doi:10.1080/1062726x.2026.2667179 · Cited by 2
Metadata
- Authors
- Romani, S., Grappi, S., & Bagozzi, R. P.
- Affiliations
- LUISS Guido Carli
- University of Modena and Reggio Emilia
- University of Michigan
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 2013-10-25
- Volume
- 30
- Issue
- 12
- Pages
- 1029-1042
- ISSN
- 0742-6046
- 1520-6793
- Cited by
- 140
- References
- 11
- Language
- en
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