Cited by 341Educational Games and GamificationDigital Games and MediaOnline Learning and Analytics

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Tailored gamification in education: A literature review and future agenda

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Oliveira, Wilk, Hamari, Juho, Shi, Lei, Toda, Armando M., Rodrigues, Luiz, Palomino, Paula T., Isotani, Seiji·2023·Education and Information Technologies

DOI 10.1007/s10639-022-11122-4

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Abstract

Gamification has been widely used to design better educational systems aiming to increase students’ concentration, motivation, engagement, flow experience, and others positive experiences. With advances in research on gamification in education, over the past few years, many studies have highlighted the need to tailor the gamification design properties to match individual students’ needs, characteristics and preferences. Thus, different studies have been conducted to personalize the gamification in education. However, the results are still contradictory and need to be better understood to advance this field. To provide a complete understanding of this research domain, we conducted a systematic literature review to summarize the results and discussions on studies that cover the field of tailored gamified education. Following a systematic process, we analysed 2108 studies and identified 19 studies to answer our research questions. The results indicate that most of the studies only consider students’ gamer types to tailor the systems, and most of the experiments do not provide sufficient statistical evidence, especially regarding learning performance using tailored gamified systems. Based on the results, we also provided an agenda with different challenges, opportunities, and research directions to improve the literature on tailored gamification in education. Our study contributes to the field of gamification design in education.

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Authors: Oliveira, W., Hamari, J., Shi, L., Toda, A. M., Rodrigues, L., Palomino, P. T., & Isotani, S.
Affiliations: Tampere University (FI)
Durham University (GB)
Universidade de São Paulo (BR)
Corresponding author: Oliveira, Wilk
ORCID: Oliveira, Wilk
Hamari, Juho
Shi, Lei
Toda, Armando M.
Rodrigues, Luiz
Palomino, Paula T.
Isotani, Seiji
Venue: Education and Information Technologies
Publisher: Springer Science and Business Media LLC
Published: 2022-06-29
Volume: 28
Issue: 1
Pages: 373-406
ISSN: 1360-2357 (ISSN-L)
1573-7608
DOI: 10.1007/s10639-022-11122-4
OpenAlex: W4293060971
Cited by: 341
References: 90
Citations by year: 2026: 65 · 2025: 97 · 2024: 101 · 2023: 73 · 2022: 5
FWCI: 105.07
Type: journal article
Language: en
Open access: hybrid
doi.org
Licence: cc-by
creativecommons.org/licenses/by/4.0 (tdm)
creativecommons.org/licenses/by/4.0 (vor)
Locations: Education and Information Technologies (publishedVersion, cc-by)
Durham Research Online (Durham University) (publishedVersion, other-oa)
Durham Research Online (Durham University) (submittedVersion, cc-by)
Tampere University Institutional Repository (Tampere University) (submittedVersion, cc-by)
Newcastle University ePrints (Newcastle Univesity) (cc-by)
Funders: Fundação de Amparo à Pesquisa do Estado de São Paulo (2020/02801-4, 2018/15917-0)
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
Topics: Social Sciences › Psychology › Developmental and Educational Psychology › Educational Games and Gamification
Social Sciences › Sociology and Political Science › Digital Games and Media
Physical Sciences › Computer Science › Computer Science Applications › Online Learning and Analytics
Keywords: gamification, personalized learning, student motivation, student engagement, flow experience, gamification design, learning performance

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Tailored gamification in education: A literature review and future agenda

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