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How do enhanced and unique features affect new product preference? The moderating role of product familiarity

Zhou, Kevin Zheng, Nakamoto, Kent·2007·Journal of the Academy of Marketing Science

DOI 10.1007/s11747-006-0011-3

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Gupta, A. K., Pandey, S. K., & Sharma, D. (2024) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.2024.2398698 · Cited by 1

Authors: Zhou, K. Z., & Nakamoto, K.
Affiliations: University of Hong Kong (HK)
Virginia Tech (US)
Corresponding author: Zhou, Kevin Zheng
ORCID: Zhou, Kevin Zheng
Venue: Journal of the Academy of Marketing Science
Publisher: Springer Science and Business Media LLC
Published: 2007-02-23
Volume: 35
Issue: 1
Pages: 53-62
ISSN: 0092-0703 (ISSN-L)
1552-7824
DOI: 10.1007/s11747-006-0011-3
OpenAlex: W2120596871
Cited by: 124
References: 25
Citations by year: 2026: 6 · 2025: 11 · 2024: 14 · 2023: 7 · 2022: 5 · 2021: 11 · 2020: 6 · 2019: 7 · 2018: 4 · 2017: 4 · 2016: 10 · 2015: 7 · 2014: 4 · 2013: 6 · 2012: 5
FWCI: 10.63
Type: journal article
Language: en
Open access: closed
Licence: www.springer.com/tdm (tdm)
www.springer.com/tdm (vor)
Locations: Journal of the Academy of Marketing Science (publishedVersion)
The HKU Scholars Hub (University of Hong Kong) (submittedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords: product familiarity, product differentiation, performance uncertainty, consumer preferences

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How do enhanced and unique features affect new product preference? The moderating role of product familiarity

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