CoChat
Sign Up
Cited by 144Corporate Social Responsibility ReportingCorporate Identity and ReputationCorporate Social Responsibility and Sustainability

The DOI matches its Crossref record; 104 of the 106 references it cites were found in a registry or an index.

Constructing a Corporate Social Responsibility Reputation Using Corporate Image Advertising

Pomering, Alan, Johnson, Lester W.·2009·Australasian Marketing Journal
DOI 10.1016/j.ausmj.2009.05.006
Open this paper in CoChat — free account

Abstract

In the wake of recent major business collapses, and as a result of growing stakeholder expectations that firms make a contribution to society beyond economic benefits, such as products and profits, business is increasingly engaging in non-economic activities to meet these expectations. These non-economic programs include social and environmental initiatives, and demonstrate a firm's commitment to corporate social responsibility (CSR). Corporate image advertising is increasingly being used to create the awareness of a firm's CSR initiatives, and, in turn, preference for its products and brands. CSR-based corporate image advertising, however, is problematic. We discuss this marketing communication technique, and propose a research agenda to investigate the ability of two message variables, social topic information and social impact claim specificity, to influence the earliest stage of attitudinal development, cognitive responses. We focus, in particular, on the potentially corrosive cognitive response of scepticism, and suggest that these message variables are possibly able to inhibit the development of consumer scepticism and build a positive reputation.

Overview

Integrity signals

Registry

Crossref · 10.1016/j.ausmj.2009.05.006

Cites

104 of 104 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Verification

Claims the paper makes

We couldn’t retrieve this paper’s full text, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Citations

Cites

Research works printed but not linked: 19

  1. 10.1177/002224297203600305 · DOI
  2. Ashcraft M.H. Cognition fourth ed.2006 Upper Saddle River, Pearson Education, Inc. New Jersey
  3. Baker W.E., 1988, Nonverbal Communications in Advertising
  4. 10.1177/002224299706100106 · DOI · Paper page
  5. Cone C.L., 2003, Harvard Business Review, 81, 95
  6. Dahl D. Lavack A.M. Cause Related Marketing: Impact of Size of Cause-Related Promotion on Consumer Perception and Participation Marketing Theory and Applications: American Marketing Association Winter Educators Conference 1995 American Marketing Association Chicago
  7. Day G.S., 1997, Marketing Management, 6, 44
  8. Friedman M., 1970, New York Times Magazine, 32
  9. Gray R., 2000, Marketing, 37
  10. 10.2307/258852 · DOI
  11. King D.S., 2001, Unfolding Stakeholder Thinking
  12. Lloyd S., 2006, Business Review Weekly, 39
  13. Lusch R., 1994, Sloan Management Review, 35, 101
  14. Owen C.L., 1993, Review of Business Summer/Fall, 11
  15. Petkus E., and Woodruff R.B., 1992. A model of socially responsible decision-making process in marketing: linking decision makers and stakeholders. In: American Marketers Winter Educators Conference, Marketing Theory and Applications.
  16. 10.1177/009207039202000110 · DOI
  17. Smith J.W., 2006, Marketing Management, 15, 48
  18. Verschoor C.C., 2008, Strategic Finance, 89, 13
  19. Wright P., 1973, Journal of Marketing Research, 10, 53, 10.1177/002224377301000108 · DOI

Cited by

Sorted by citations

See all 144

Related

See all

Metadata

Authors
Pomering, A., & Johnson, L. W.
Affiliations
  • University of Wollongong (AU)
  • The University of Melbourne (AU)
Corresponding author
  • Pomering, Alan
  • Johnson, Lester W.
ORCID
Venue
Australasian Marketing Journal
Publisher
SAGE Publications
Published
2009-07
Volume
17
Issue
2
Pages
106-114
ISSN
  • 1441-3582 (ISSN-L)
  • 1839-3349
DOI
10.1016/j.ausmj.2009.05.006
OpenAlex
W2028635373
Cited by
144
References
106
Citations by year
2026: 8 · 2025: 9 · 2024: 9 · 2023: 15 · 2022: 12 · 2021: 10 · 2020: 11 · 2019: 12 · 2018: 7 · 2017: 9 · 2016: 10 · 2015: 10 · 2014: 9 · 2013: 6 · 2012: 3
FWCI
6.73
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
  • Australasian Marketing Journal (AMJ) (publishedVersion)
  • Research Online (University of Wollongong) (submittedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
  • Swinburne figshare (Swinburne University of Technology) (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Social Responsibility and Sustainability
Keywords
corporate social responsibility, corporate image advertising, CSR reputation, consumer skepticism, consumer attitudes, stakeholder expectations

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review