Cited by 194Eating Disorders and BehaviorsBody Image and Dysmorphia StudiesImpact of Technology on Adolescents

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Social media literacy protects against the negative impact of exposure to appearance ideal social media images in young adult women but not men

Tamplin, Natalie C., McLean, Siân A., Paxton, Susan J.·2018·Body Image

DOI 10.1016/j.bodyim.2018.05.003

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Abstract

Frequent exposure to appearance ideal social media is associated with body dissatisfaction. We hypothesised that commercial and peer social media literacy would protect against the negative impact of exposure to social media appearance ideal images on young adults' body image. The study was presented as an investigation of alcohol promotion on social media. Participants were 187 women (M age = 24.6, SD = 3.7) and 187 men (M age = 22.8, SD = 3.9) who viewed gender-matched alcohol-related appearance ideal social media images or control images containing alcohol only. Social media literacy was assessed prior to image exposure and body satisfaction measured before and after exposure. A negative effect of ideal image exposure on body satisfaction was observed in both women and men. In women only, commercial-social media literacy moderated the negative effect of exposure, independent of internalization or body comparison. Inclusion of social media literacy skills in prevention interventions is supported.

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Authors: Tamplin, N. C., McLean, S. A., & Paxton, S. J.
Affiliations: La Trobe University (AU)
Victoria University (AU)
Corresponding author: Paxton, Susan J.
ORCID: McLean, Siân A.
Paxton, Susan J.
Venue: Body Image
Publisher: Elsevier BV
Published: 2018-09
Volume: 26
Pages: 29-37
ISSN: 1740-1445 (ISSN-L)
DOI: 10.1016/j.bodyim.2018.05.003
OpenAlex: W2804303463
Cited by: 194
References: 66
Citations by year: 2026: 11 · 2025: 19 · 2024: 23 · 2023: 19 · 2022: 33 · 2021: 56 · 2020: 17 · 2019: 14 · 2018: 2
FWCI: 26.15
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: Body Image (publishedVersion)
PubMed (publishedVersion)
Victoria University Research Repository (Victoria University) (submittedVersion)
Topics: Social Sciences › Psychology › Clinical Psychology › Eating Disorders and Behaviors
Social Sciences › Psychology › Clinical Psychology › Body Image and Dysmorphia Studies
Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
Keywords: social media literacy, appearance ideals, body dissatisfaction, young adults, gender differences, alcohol promotion, body comparison, internalization, prevention interventions
MeSH terms: Adult, Body Image, Defense Mechanisms, Emotions, Female, Humans, Male, Peer Group, Personal Satisfaction, Self Concept, Sex Factors, Young Adult, Social Media

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Social media literacy protects against the negative impact of exposure to appearance ideal social media images in young adult women but not men

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