The effect of Instagram #fitspiration images on young women’s mood, body image, and exercise behaviour
Abstract
The present study experimentally examined the effects of viewing Instagram images of fitspiration on body dissatisfaction, mood, and exercise behaviour among young women. Further, the study investigated if exercise engagement following exposure to fitspiration images could mitigate any negative effects from image exposure. Participants were 108 women, aged 17-25 years, who were randomly assigned to a 2 (image type: fitspiration, travel inspiration) × 2 (activity type: exercise, quiet rest) between groups design. State body dissatisfaction and mood were assessed at baseline, following image exposure, and following participation in 10 min of walking or quiet rest. Results demonstrated that exposure to fitspiration images led to significantly higher negative mood and body dissatisfaction relative to exposure to travel images. There was no difference in actual exercise behaviour according to image type. However, participants who exercised following exposure to fitspiration images were significantly more likely to report higher subjective exertion ratings. Overall, negative mood and body dissatisfaction decreased after both exercise and quiet rest, with no additional benefit of exercise for the fitspiration condition. These findings provide further evidence highlighting fitspiration as a potentially harmful online trend.
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Three moderate- to high-quality experimental studies demonstrated that exposure to fitspiration imagery relative to control images resulted in body image dissatisfaction and negative mood for participants.
“Three moderate- to high- quality experimental studies demonstrated that exposure to fitspiration imagery relative to control images resulted in body image dissatisfaction and negative mood for participants, pointing towards a causal relationship [60–62].”
From The social media diet: A scoping review to investigate the association between social media, body image and eating disorders amongst young people (2023) · cites this paper as [61]
Exposure to fitspiration imagery relative to control images has a causal relationship with body image dissatisfaction and negative mood.
“Three moderate- to high- quality experimental studies demonstrated that exposure to fitspiration imagery relative to control images resulted in body image dissatisfaction and negative mood for participants, pointing towards a causal relationship [60–62].”
From The social media diet: A scoping review to investigate the association between social media, body image and eating disorders amongst young people (2023) · cites this paper as [61]
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- Authors
- Prichard, I., Kavanagh, E., Mulgrew, K. E., Lim, M. S. C., & Tiggemann, M.
- Affiliations
- Flinders University (AU)
- University of the Sunshine Coast (AU)
- Burnet Institute (AU)
- Corresponding author
- Prichard, Ivanka
- Venue
- Body Image
- Publisher
- Elsevier BV
- Published
- 2020-06
- Volume
- 33
- Pages
- 1-6
- ISSN
- 1740-1445 (ISSN-L)
- OpenAlex
- W3005848484
- Cited by
- 185
- References
- 33
- Citations by year
- 2026: 27 · 2025: 38 · 2024: 34 · 2023: 28 · 2022: 27 · 2021: 21 · 2020: 10
- FWCI
- 8.59
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Body Image (publishedVersion)
- PubMed (publishedVersion)
- Funders
- Flinders University
- Topics
- Social Sciences › Psychology › Clinical Psychology › Eating Disorders and Behaviors
- Social Sciences › Psychology › Clinical Psychology › Body Image and Dysmorphia Studies
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Keywords
- fitspiration, Instagram, body dissatisfaction, mood, exercise behavior, young women, social media, travel inspiration
- MeSH terms
- Body Dissatisfaction, Adolescent, Adult, Affect, Female, Humans, Physical Fitness, Exercise, Young Adult, Social Media
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