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Analytic thinking reduces belief in conspiracy theories
Open accessAbstract
Belief in conspiracy theories has been associated with a range of negative health, civic, and social outcomes, requiring reliable methods of reducing such belief. Thinking dispositions have been highlighted as one possible factor associated with belief in conspiracy theories, but actual relationships have only been infrequently studied. In Study 1, we examined associations between belief in conspiracy theories and a range of measures of thinking dispositions in a British sample (N=990). Results indicated that a stronger belief in conspiracy theories was significantly associated with lower analytic thinking and open-mindedness and greater intuitive thinking. In Studies 2-4, we examined the causational role played by analytic thinking in relation to conspiracist ideation. In Study 2 (N=112), we showed that a verbal fluency task that elicited analytic thinking reduced belief in conspiracy theories. In Study 3 (N=189), we found that an alternative method of eliciting analytic thinking, which related to cognitive disfluency, was effective at reducing conspiracist ideation in a student sample. In Study 4, we replicated the results of Study 3 among a general population sample (N=140) in relation to generic conspiracist ideation and belief in conspiracy theories about the July 7, 2005, bombings in London. Our results highlight the potential utility of supporting attempts to promote analytic thinking as a means of countering the widespread acceptance of conspiracy theories.
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“Conspiracy belief is correlated with lower levels of analytic thinking (Swami, Voracek, Stieger, Tran, & Furnham, 2014)”
From The Psychology of Conspiracy Theories (2017) · cites this paper as Swami, Voracek, Stieger, Tran, & Furnham, 2014
In the citing paper
“Recent research has linked individual differences in analytic thinking with skepticism about various epistemically suspect information, such as fake news (Pennycook & Rand, 2019;2020), religious and paranormal beliefs (Pennycook et al., 2016;Shenhav et al., 2012), conspiracy theories (Swami et al., 2014), and pseudo-profound bullshit (Pennycook et al., 2015;Pennycook & Rand, 2020).”
From The detection of political deepfakes (2022) · cites this paper as Swami et al., 2014
In the citing paper
“This result extends prior research that associated analytic thinking with higher scrutiny towards other post-truth phenomena, such as fake news (Pennycook & Rand, 2019, 2020) and conspiracy theories (Swami et al., 2014).”
From The detection of political deepfakes (2022) · cites this paper as Swami et al., 2014
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“Regarding analytic thinking, experimentally induced increases in analytical thinking among test subjects have been associated with lowered levels of acceptance of conspiracy theories (Swami et al., 2014).”
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“This measure is a 15-item self-report measure developed by Brotherton et al. (2013) that captures whether people tend to perceive the world from a conspiratorial perspective and focuses less on speci fi c CT beliefs (Brotherton et al., 2013; Swami et al., 2014).”
Neuropsychological and Psychosocial Consequences of the COVID-19 Pandemic
Namdar, P., Mojabi, N. A., & Mojabi, B. (2020) · Neurophysiology · doi:10.1007/s11062-021-09903-7 · Cited by 6
Thinking style and psychosis proneness do not predict false insights
Grimmer, H. J., Laukkonen, R., Freydenzon, A., von Hippel, W., & Tangen, J. M. (2022) · Consciousness and Cognition · doi:10.1016/j.concog.2022.103384 · Cited by 6
Ük, B., & Bahçekapılı, H. G. (2022) · Discover Psychology · doi:10.1007/s44202-022-00047-1 · Cited by 9
“Some studies examined the relationship between conspiratorial thinking to mental processes and found a close relationship between low analytic thinking and belief in conspiracy theories [2, 34].”
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“AOT has also been negatively associated with belief in the paranor-mal (Svedholm & Lindeman 2013) and conspiracy theories (Swami et al., 2014).”
ResultConspiracy Theories in the US: Who Believes in Them?
Stockemer, D. (2023) · The Forum · doi:10.1515/for-2023-2022 · Cited by 4
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“Also, cognitive dispositions such as cognitive reflection (Alper et al., 2020; Binnendyk and Pennycook, 2022; Kantorowicz-Reznichenko et al., 2022; Swami et al., 2014; Yelbuz et al., 2022) and scientific reasoning ( ˇCavojová and Ersoy, 2020) are found to be negatively related with conspiracy beliefs.”
Do you trust the rumors? Examining the determinants of health‐related misinformation in India
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“…que certos grupos de pessoas ou organizações, na maioria das vezes poderosas e em alguns casos misteriosas, ao que parece, reúnem-se para trabalhar, de maneira secreta, em prol de objetivos usualmente malévolos (Goertzel, 1994; Wood, Douglas, & Sutton, 2012; Swami et al., 2014; Prooijen, 2017).”
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“The use of analytic thinking has been shown to reduce belief in conspiracy theories (Swami et al., 2014) and the use of this strategy could be useful for science teachers.”
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PSYCHOLOGICAL WELL-BEING IN STUDENTS DURING SELF-ISOLATION DUE TO THE COVID-19 PANDEMIC
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“Van Prooijen (2017) emphasized the importance of education in prevention of the negative consequences of conspiracy beliefs, while Swami et al. (2014) pointed out that analytical thinking reduces believing in conspiracy theories.”
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Priming Resistance to Persuasion decreases adherence to Conspiracy TheoriesPreprint
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Investigating conspiracy theories in the light of narrative persuasion
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More Than a Theory: Conspiracy Theorising As a Practical Tradition
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Conspiracy and Antisemitism in Contemporary Political Attitudes
Lewis, J. S. (2025) · Political Research Quarterly · doi:10.1177/10659129251318350 · Cited by 4
“…” messages that directly attack the root of conspiracies (Banas and Miller, 2013; Banas and Rains, 2010), (b) priming respondents on logic or resistance to persuasion (Bonetto et al., 2019; Swami et al., 2014), and (c) providing access to argumentation about conspiracies (Jolley and Douglas, 2017).”
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“…to science rejection (Rutjens & Većkalov, 2022), more frequent use of social media (Enders et al., 2023), and a tendency to use fast and unreflecting processing styles that impede more analytical, elaborative thinking (Pummerer, Ditrich, et al., 2022; Swami et al., 2014; van Prooijen, 2019).”
Shi, R., & Chang, L. I. U. (2019) · Advances in Psychological Science · doi:10.3724/sp.j.1042.2019.01468 · Cited by 4
Electromagnetic Field in Social Perception – Myths and Conspiracy Theories
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Conspiracy theories: why they are believed and how they can be challenged
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“endorsement of conspiracy theories (Bonetto et al., 2018; Orosz et al., 2016; Pytlik et al., 2020; Swami et al., 2014; Van Prooijen, 2017).”
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“…with other types of measures, such as educational activities that develop cognitive skills and scientific thinking (Georgiou et al., 2020; Swami et al., 2014; van Prooijen, 2017) and efforts to enhance the importance of social norms and institutional trust (Adam-Troian et al., 2023; van…”
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“Research supports this distinction, demonstrating that analytic thinking (Type II) reduces belief in conspiracy theories (Swami et al., 2014).”
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Loose and Tight: Creative Formation but Rigid Use of Nominal Compounds in Conspiracist Texts
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“It is not surprising that a careful analysis of any conspiracy theory breaks it apart, and people with strong analytical skills are less inclined to believe in it (Swami et al., 2014; van Prooijen, 2017).”
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“…include a lack of analytical thinking, a need for cognitive closure, poor judgment of false information, confirmation and ideological biases, lack of media literacy and education, and low intensity and infrequent exposure to media (Douglas et al., 2017; Kumar et al., 2016; Swami et al., 2014).”
Relying on intuition increases receptivity to bullshit
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A Theological Engagement with the Science of Science Skepticism
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Intellectual Virtue Signaling and (Non)Expert Credibility
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Conspiracy mentality in autistic and non-autistic individuals
Roels, S. P., Begeer, S., Scheeren, A. M., & van Prooijen, J. (2024) · Cognitive Neuropsychiatry · doi:10.1080/13546805.2024.2399505 · Cited by 3
“Indeed, analytic thinking is associated with reduced conspiracy beliefs, and instead, conspiracy beliefs are associated with a more intuitive thinking style (Swami, Voracek, Stieger, Tran, & Furnham, 2014).”
Mehl, S., Rief, W., Soll, D., & Pytlik, N. (2025) · BMC Research Notes · doi:10.1186/s13104-025-07136-z · Cited by 7
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“Since both hypersensitive agency detection and illusory pattern perception reflect cognitive fallacies, enhancing cognitive skills (e.g., analytic thinking, Swami et al., 2014) and promoting epistemic rationality (Ståhl & van Prooijen, 2018) during crises may help mitigate such beliefs.”
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“However, the practice of critical evaluation can diminish susceptibility to misinformation and enhance trust in scientific discourse (O ’ Brien et al., 2021; Swami et al., 2014).”
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“Individuals who do not reflect on their thinking are more likely to endorse superstition, pseudoscience, and conspiracy theories (Brotherton & French, 2014; Pennycook et al., 2015; Swami et al., 2014).”
Backgroundde Melo, L. W. S., Passos, M. M., & Salvi, R. F. (2020) · Revista Brasileira de Pesquisa em Educação em Ciências · doi:10.28976/1984-2686rbpec2020u295313 · Cited by 3
“…to be any narrative or plot that accuses certain groups of people or organizations, which are most of the time powerful and in some cases mysterious, to come together to work, secretly, usually for malevolent goals (Goertzel, 1994; Wood, Douglas, & Sutton, 2012; Swami et al., 2014; Prooijen, 2017).”
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Conspiracy Theory Belief and Conspiratorial Thinking
Farhart, C. E. (2022) · Cambridge University Press eBooks · doi:10.1017/9781108779104.036 · Cited by 3
Influence of fear on anti-vaccine conspiracy theories and behaviour against vaccination
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“…research found a variety of individual differences in cognition in the propensity to adopt conspiracy beliefs, such as low analytical thinking (Swami et al., 2014), low reflective thinking (Yelbuz et al., 2022), and the need for cognitive closure (a need to find immediately clear beliefs…”
Pinazo, D., Nieto, S. A., Arahuete, L., Peris, R., Barrós, A., & Rodríguez, C. V. (2024) · Frontiers in Psychology · doi:10.3389/fpsyg.2024.1325600 · Cited by 3
“…beliefs are a group of false ideas in which the ultimate cause of certain events or situations is judged as being a plot devised by many actors working together with a clear goal in mind, which is unlawful and secret (Swami et al., 2014) and with a negative intent (European Commission, 2020).”
BackgroundPrejudice is epistemically unwarranted belief
Lobato, E. J. C., & Holbrook, C. (2024) · Applied Cognitive Psychology · doi:10.1002/acp.4216 · Cited by 3
People who believe implausible claims are not cognitive misers: Evidence from evaluation tasks.
Robson, S. G., Faasse, K., Gordon, E.-R., Jones, S. P., Smith, N., & Martire, K. A. (2024) · Journal of Applied Research in Memory and Cognition · doi:10.1037/mac0000190 · Cited by 4
The Crisis of Misinformation and Dark Creativity
Kapoor, H., & Puthillam, A. (2024) · Palgrave studies in creativity and innovation in organizations · doi:10.1007/978-3-031-61782-9_9 · Cited by 5
In the world of plastics: how thinking style influences preference for cosmetic surgery
Mittal, S., Warnell, K. R., & Silvera, D. H. (2021) · Marketing Letters · doi:10.1007/s11002-021-09576-6 · Cited by 3
Grabow, H., & Rock, A. (2023) · Frontiers in Psychology · doi:10.3389/fpsyg.2023.1026144 · Cited by 2
Lischka, J. A. (2024) · Information Communication & Society · doi:10.1080/1369118x.2024.2334391 · Cited by 2
“In this regard, analytical thinking is found to decrease the belief in conspiracy theories (Swami et al., 2014).”
Navigating the information environment about the Ukraine war
Corbu, N., Udrea, G., Buturoiu, R., & Negrea-Busuioc, E. (2024) · Convergence The International Journal of Research into New Media Technologies · doi:10.1177/13548565241247412 · Cited by 4
“…associates with false information detection and on studies demonstrating that engaging in analytical thinking reduces belief in conspiracy theories (Swami et al., 2014), we hypothesized that people with a conspiracy mindset are less pro fi cient at navigating the complex media environment from an…”
Paranormalism, Voting Intention, and Other Conspiracy Mentality Predictors in Sweden
Tidelius, C. (2024) · Temenos - Nordic Journal for the Study of Religion · doi:10.33356/temenos.144628 · Cited by 2
Adornetti, I., Altavilla, D., Chiera, A., Deriu, V., Gerna, A., Picca, L., & Ferretti, F. (2025) · Cognitive Processing · doi:10.1007/s10339-025-01282-9 · Cited by 2
“…years, the study of CTs has become a particularly relevant area of research in the psychological sciences (Brotherton 2015 ; dos Reis et al. 2024 ; Douglas et al. 2017 ; Miani et al. submitted; Pilch et al. 2023; Swami et al. 2014 ; van Der Linden et al. 2023 ; van Prooijen and van Vugt 2018 ).”
Determinants and consequences of belief in Islamophobic conspiracy theories among youth in India
Sharma, S., Shahnawaz, M., & Zafar, M. (2025) · Asian Journal Of Social Psychology · doi:10.1111/ajsp.70053 · Cited by 2
Erceg, N., Vrhovnik, A., Galić, Z., & Ružojčić, M. (2025) · Judgment and Decision Making · doi:10.1017/jdm.2025.10008 · Cited by 2
Testing the impact of fallacies and contrarian claims in climate change misinformation
Lieu, R., Hayes, O. R., & Cook, J. (2025) · British Journal of Psychology · doi:10.1111/bjop.70049 · Cited by 2
The Impact of Foreign Language on Meta-Reasoning in Moral Decisions
Hu, Z., Мартин-Луенго, Б., & Navarrete, E. (2026) · Journal of Cognition · doi:10.5334/joc.472 · Cited by 2
“…in tasks with decreased processing fluency, researchers have consistently observed a diminution of cognitive biases such as the Moses illusion (Song & Schwarz, 2008), belief in conspiracy theories (Swami et al., 2014), and causality bias (Díaz-Lago & Matute, 2019a, but see, Bona & Vicovaro, 2024).”
Pärnamets, P., Alfano, M., Ross, R. M., & Bavel, J. J. V. (2026) · Judgment and Decision Making · doi:10.1017/jdm.2026.10033 · Cited by 2
Combatting Conspiratorial Thinking with Controlled Argumentation Dialogue Environments
Fields, L., & Licato, J. (2022) · Argumentation library · doi:10.1007/978-3-030-91017-4_15 · Cited by 2
Reports of the Death of Expertise may be Exaggerated
Santos, H. C., Meyer, M. N., & Chabris, C. F. (2022) · Routledge eBooks · doi:10.4324/9781003111474-8 · Cited by 2
Metadata
- Authors
- Swami, V., Voracek, M., Stieger, S., Tran, U. S., & Furnham, A.
- Affiliations
- University of Westminster (GB)
- University of Vienna (AT)
- University College London (GB)
- Corresponding author
- Swami, Viren
- Venue
- Cognition
- Publisher
- Elsevier BV
- Published
- 2014-12
- Volume
- 133
- Issue
- 3
- Pages
- 572-585
- ISSN
- 0010-0277 (ISSN-L)
- OpenAlex
- W1965444852
- Cited by
- 726
- References
- 105
- Citations by year
- 2026: 49 · 2025: 77 · 2024: 81 · 2023: 71 · 2022: 122 · 2021: 100 · 2020: 94 · 2019: 43 · 2018: 37 · 2017: 23 · 2016: 13 · 2015: 15
- FWCI
- 55.37
- Type
- journal article
- Language
- en
- Open access
- green
- nbn-resolving.de
- Locations
- Cognition (publishedVersion)
- PubMed (publishedVersion)
- WestminsterResearch (University of Westminster) (acceptedVersion)
- KOPS (University of Konstanz) (submittedVersion)
- UCL Discovery (University College London) (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Social Sciences › Psychology › Social Psychology › Paranormal Experiences and Beliefs
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Keywords
- conspiracy theories, analytical thinking, conspiracist ideation, intuitive thinking, open-mindedness, verbal fluency
- MeSH terms
- Adolescent, Adult, Aged, Culture, Female, Humans, Male, Middle Aged, Personality, Thinking, Young Adult
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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