Cited by 1,739Mobile Crowdsensing and CrowdsourcingSurvey Methodology and NonresponsePsychometric Methodologies and Testing

Attentive Turkers: MTurk participants perform better on online attention checks than do subject pool participants

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Hauser, David J., Schwarz, Norbert·2016·Behavior Research Methods

Abstract

Participant attentiveness is a concern for many researchers using Amazon's Mechanical Turk (MTurk). Although studies comparing the attentiveness of participants on MTurk versus traditional subject pool samples have provided mixed support for this concern, attention check questions and other methods of ensuring participant attention have become prolific in MTurk studies. Because MTurk is a population that learns, we hypothesized that MTurkers would be more attentive to instructions than are traditional subject pool samples. In three online studies, participants from MTurk and collegiate populations participated in a task that included a measure of attentiveness to instructions (an instructional manipulation check: IMC). In all studies, MTurkers were more attentive to the instructions than were college students, even on novel IMCs (Studies 2 and 3), and MTurkers showed larger effects in response to a minute text manipulation. These results have implications for the sustainable use of MTurk samples for social science research and for the conclusions drawn from research with MTurk and college subject pool samples.

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  • In crowd-sourced settings such as MTurk, respondents are often incentivized to respond as attentively, compliantly, and quickly as possible to both open higher-paying opportunities and prevent being rejected from future employment.

    “In crowd-sourced settings such as MTurk, respondents are often incentivized to respond as attentively, compliantly, and quickly as possible to both open higher-paying opportunities and prevent being rejected from future employment [90, 100].”

    From Not so terrifying after all? A set of failed replications of the mortality salience effects of Terror Management Theory (2023) · cites this paper as [100]

    The MTurk discussion says incentives to pay close attention to instructions can make workers more attentive, and the Abstract describes compensation tied to attention checks and restrictions to high-reputation workers. The paper does not establish that workers are incentivized to respond quickly, that doing so opens higher-paying opportunities, or that they seek to avoid rejection from future employment. (LLM, conf=0.85)

    Experimental — accuracy not yet measured
  • Comparable attention checks have been shown to improve the quality of data obtained through web-based surveys above that of classic paper and pencil questionnaires.

    “Comparable attention checks have been shown to improve the quality of data obtained through web-based surveys above that of classic paper and pencil questionnaires [57].”

    From Dispositional factors in the explanation of symptoms of depression, anxiety, health anxiety and COVID-19 Phobia (2024) · cites this paper as [57]

    The paper describes attention checks as filters intended to prevent inattentive MTurk participants from introducing error into online studies (introductory text indexed under Abstract). It does not compare web-based surveys with paper-and-pencil questionnaires or show that attention checks make web-based data better than paper-and-pencil data. (LLM, conf=0.85)

    Experimental — accuracy not yet measured

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Research works printed but not linked: 1

  1. Kapelner, A., & Chandler, D. (2010). Preventing satisficing in online surveys: A Bkapcha^to ensure higher data quality. In Proceedings of CrowdConf 2010. Available at www.academia.edu/2788541/

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Authors
Hauser, D. J., & Schwarz, N.
Affiliations
  • University of Michigan (US)
  • University of Southern California (US)
Corresponding author
Hauser, David J.
Venue
Behavior Research Methods
Published
2015-03-12
Volume
48
Issue
1
Pages
400-407
ISSN
  • 1554-351X (ISSN-L)
  • 1554-3528
OpenAlex
W2076387137
Cited by
1,739
References
23
Citations by year
2026: 60 · 2025: 104 · 2024: 145 · 2023: 180 · 2022: 209 · 2021: 249 · 2020: 248 · 2019: 176 · 2018: 160 · 2017: 122 · 2016: 64 · 2015: 19
FWCI
184.66
Type
journal article
Language
en
Open access
Locations
  • Behavior Research Methods (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Physical Sciences › Computer Science › Computer Science Applications › Mobile Crowdsensing and Crowdsourcing
  • Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
Keywords
Amazon Mechanical Turk, university students
MeSH terms
Attention, Data Collection, Female, Humans, Learning, Male, Surveys and Questionnaires, Social Sciences, Internet

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