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The influence of business strategy on new product activity: The role of market orientation

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Frambach, Ruud T, Prabhu, Jaideep, Verhallen, Theo M.M·2003·International Journal of Research in Marketing

DOI 10.1016/j.ijresmar.2003.03.003

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Authors: Frambach, R. T., Prabhu, J., & Verhallen, T. M. M.
Affiliations: Vrije Universiteit Amsterdam (NL)
University of Cambridge (GB)
Tilburg University (NL)
Corresponding author: Frambach, Ruud T
ORCID: Frambach, Ruud T
Prabhu, Jaideep
Verhallen, Theo M.M
Venue: International Journal of Research in Marketing
Publisher: Elsevier BV
Published: 2003-12
Volume: 20
Issue: 4
Pages: 377-397
ISSN: 0167-8116 (ISSN-L)
DOI: 10.1016/j.ijresmar.2003.03.003
OpenAlex: W1992617194
Cited by: 261
References: 92
Citations by year: 2026: 1 · 2025: 7 · 2024: 14 · 2023: 10 · 2022: 14 · 2021: 12 · 2020: 16 · 2019: 11 · 2018: 14 · 2017: 14 · 2016: 16 · 2015: 20 · 2014: 14 · 2013: 17 · 2012: 14
FWCI: 22.13
Type: journal article
Language: en
Open access: green
research.tilburguniversity.edu
Licence: other-oa
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: International Journal of Research in Marketing (publishedVersion)
Research portal (Tilburg University) (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Data Archiving and Networked Services (DANS) (submittedVersion, other-oa)
Digital Academic REpository of VU University Amsterdam (Vrije Universiteit Amsterdam) (submittedVersion)
VU Research Portal (submittedVersion)
Data Archiving and Networked Services (DANS) (submittedVersion)
Topics: Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords: business strategy, new product development, new product launch, market orientation, customer orientation, competitor orientation, cost leadership, product differentiation, focus strategy, manufacturing companies

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The influence of business strategy on new product activity: The role of market orientation

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