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Generating global brand equity through corporate social responsibility to key stakeholders
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“A company's CSR engagement is regarded as an effective marketing strategy to establish a trustful relationship between a company and its consumers [12].”
From Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation (2015) · cites this paper as [12]
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Metadata
- Authors
- Torres, A., Bijmolt, T. H. A., Tribó, J. A., & Verhoef, P.
- Affiliations
- Universitat Pompeu Fabra (ES)
- University of Groningen (NL)
- Universidad Carlos III de Madrid (ES)
- Corresponding author
- Torres, Anna
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2012-03
- Volume
- 29
- Issue
- 1
- Pages
- 13-24
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W2166450385
- Cited by
- 323
- References
- 97
- Citations by year
- 2026: 12 · 2025: 24 · 2024: 15 · 2023: 20 · 2022: 18 · 2021: 28 · 2020: 37 · 2019: 31 · 2018: 26 · 2017: 26 · 2016: 22 · 2015: 31 · 2014: 19 · 2013: 8 · 2012: 4
- FWCI
- 59.04
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- International Journal of Research in Marketing (publishedVersion)
- LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) (acceptedVersion, other-oa)
- RePEc: Research Papers in Economics (submittedVersion)
- Repositori digital de la UPF (Universitat Pompeu Fabra) (submittedVersion, cc-by-nc-nd)
- SSRN Electronic Journal (submittedVersion)
- e-Archivo (Carlos III University of Madrid) (submittedVersion, other-oa)
- e-Archivo (Carlos III University of Madrid) (submittedVersion, cc-by-nc-nd)
- University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion, other-oa)
- RECERCAT (Consorci de Serveis Universitaris de Catalunya) (submittedVersion, other-oa)
- University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion)
- Funders
- Ministerio de Ciencia y Tecnología
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- corporate social responsibility, stakeholder relations, customer satisfaction, shareholder relations, employee relations, supplier relationships, global brands, brand value
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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