The DOI matches its Crossref record; 96 of the 97 references it cites were found in a registry or an index.
Generating global brand equity through corporate social responsibility to key stakeholders
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“A company's CSR engagement is regarded as an effective marketing strategy to establish a trustful relationship between a company and its consumers [12].”
From Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation (2015) · cites this paper as [12]
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Citations
Cites
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Flagged first, then by citations
1 of the 97 references couldn’t be matched to a known paper.
Research works printed but not linked: 4
- Keller, 2003, The brand value chain: Optimizing strategic and financial performance, Marketing Management, 26
- Manakkalathil, 1995, Corporate social responsibility in a globalizing market, S.A.M. Advanced Management Journal, 60, 29
- Ritson, 2010, Negative brand equity's death sentence, Marketing Week, 54
- Verhoef, 2010, Klantprestaties van Nederlandse Banken, Economische Statistische Berichten, 95, 262
Cited by
Sorted by citations
Items 301–323 of 323
Corporate Social Responsibility (CSR) as a People Caring Concept
Athanasopoulou, P. (2014) · IGI Global eBooks · doi:10.4018/978-1-4666-6433-3.ch061
Enhancing Retailer-Consumers Relationship Through Everyday Sustainability
Candelo, E., Casalegno, C., & Civera, C. (2018) · IGI Global eBooks · doi:10.4018/978-1-5225-6192-7.ch061
Kujala, J. (2017) · IGI Global eBooks · doi:10.4018/978-1-5225-1793-1.ch033
A Key Asset in Luxury: What Matters for Brand Value Creation?Preprint
Bravo-Gonzalez, R. (2022) · SSRN Electronic Journal · doi:10.2139/ssrn.4194588
Widiawan, I., Melati, I. S., & Sudarmadji, S. (2022) · Labs Jurnal Bisnis dan Manajemen · doi:10.57134/labs.v27i3.23
Systems of Stakeholders: Labor Pressure, Capital Structure, and Voluntary CSRPreprint
Kohl, L. (2023) · SSRN Electronic Journal · doi:10.2139/ssrn.4494516
Fair Trade Practices for Fighting in Emerging Countries
De-la-Piedra-Vindrola, S., Berbel-Pineda, J. M., & Florencio, B. P. (2023) · IGI Global eBooks · doi:10.4018/979-8-3693-2045-7.ch043
Motadi, M. S. (2024) · International Journal of Business Ecosystem and Strategy (2687-2293) · doi:10.36096/ijbes.v6i4.569
Yadav, R. (2025) · Journal of Informatics Education and Research · doi:10.52783/jier.v5i2.2494
Blanco‐Moreno, S., Santos, C. R., González, G. J. B., & Alonso‐González, R. (2025) · Business Strategy and the Environment · doi:10.1002/bse.70117
Rani, B., Sharma, K., & Sethi, J. A. S. D. J. A. (2025) · Lecture notes in networks and systems · doi:10.1007/978-3-032-03751-0_45
Kaur, R., & Workneh, A. M. (2025) · South Asian Journal of Management · doi:10.62206/sajm.32.3.2025.75-101
An Insight into Green Brand Equity; It’s Predictors and Outcomes
Shah, M. I., Majeed, J., Javed, B., Reham, A., & Anwar, M. (2022) · UW Journal of Management Sciences · doi:10.56220/uwjms.v2i1.51
CSR dimensions as drivers of brand trust and brand attitude: a study in Iran’s restaurant sector
Omidvar, M., Candar, P., Palazzo, M., Basile, G., & Sakka, G. (2026) · Journal of Asia Business Studies · doi:10.1108/jabs-07-2025-0431
Navigating CSR challenges: insights into brand value and brand strength
Bavent, A., & Paulet, E. (2026) · Journal of Marketing Management · doi:10.1080/0267257x.2026.2619635
Mohabir, S. E., Joshi, Y. C., & Dave, D. R. (2026) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.70488
Cornudet, C. (2020) · theses.fr (ABES) · doi:10.70675/1350df08z4bf1z4489za077z7cb2894ad889
Adewole, A., & Bvepfepfe, B. S. (2026) · Springer eBooks · doi:10.1007/978-3-031-92318-0_15
Fashion Folies: Rediseñando la temporalidad mítica de los Grandes Almacenes parisinos
Ollero, A., & Gutiérrez, R. D. (2026) · Temes de disseny · doi:10.46467/tdd.2026.431834
Advertising of CSR Activities and Its Impact on Brand Equity: A Study of FMCG Sector in India
Garg, A., Rahate, S., & Parmar, H. (2026) · Springer eBooks · doi:10.1007/978-981-95-6509-2_9
The synergistic drivers of beverage brand value: marketing, R&D, and corporate social responsibility
Deng, X., Chen, S., & Liang, X. (2026) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.2026.2734285
Kohl, E. A. (2015) · OpenCommons - UConn (University of Connecticut)
Metadata
- Authors
- Torres, A., Bijmolt, T. H. A., Tribó, J. A., & Verhoef, P.
- Affiliations
- Universitat Pompeu Fabra (ES)
- University of Groningen (NL)
- Universidad Carlos III de Madrid (ES)
- Corresponding author
- Torres, Anna
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2012-03
- Volume
- 29
- Issue
- 1
- Pages
- 13-24
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W2166450385
- Cited by
- 323
- References
- 97
- Citations by year
- 2026: 12 · 2025: 24 · 2024: 15 · 2023: 20 · 2022: 18 · 2021: 28 · 2020: 37 · 2019: 31 · 2018: 26 · 2017: 26 · 2016: 22 · 2015: 31 · 2014: 19 · 2013: 8 · 2012: 4
- FWCI
- 59.04
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- International Journal of Research in Marketing (publishedVersion)
- LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) (acceptedVersion, other-oa)
- RePEc: Research Papers in Economics (submittedVersion)
- Repositori digital de la UPF (Universitat Pompeu Fabra) (submittedVersion, cc-by-nc-nd)
- SSRN Electronic Journal (submittedVersion)
- e-Archivo (Carlos III University of Madrid) (submittedVersion, other-oa)
- e-Archivo (Carlos III University of Madrid) (submittedVersion, cc-by-nc-nd)
- University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion, other-oa)
- RECERCAT (Consorci de Serveis Universitaris de Catalunya) (submittedVersion, other-oa)
- University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion)
- Funders
- Ministerio de Ciencia y Tecnología
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- corporate social responsibility, stakeholder relations, customer satisfaction, shareholder relations, employee relations, supplier relationships, global brands, brand value
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