Generating global brand equity through corporate social responsibility to key stakeholders

Firm Resources and Sustained Competitive Advantage

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Firm resources and sustained competitive advantage

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A resource‐based view of the firm

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The commitment-trust theory of relationship marketing

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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

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External Control of Organizations: Resource Dependence Perspective

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A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance

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Asset Stock Accumulation and Sustainability of Competitive Advantage

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The Strength of Weak Ties: A Network Theory Revisited

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Corporate Social and Financial Performance: A Meta-Analysis

Orlitzky, M., Schmidt, F. L., & Rynes, S. L. (2003) · Organization Studies · doi:10.1177/0170840603024003910 · Cited by 7,641

Corporate Responsibility in a Transitioning Food Environment: Truth-Seeking and Truth-Telling

Manning, L. (2019) · Springer eBooks · doi:10.1007/978-3-030-21059-5_9 · Cited by 6

Intangible assets and business results of large companies

Carabel, T. C., Blanco‐González, A., & Peces, C. D. C. (2021) · Intangible Capital · doi:10.3926/ic.1390 · Cited by 6

Sports sponsorship effectiveness: investigating awareness, sponsor equity and efficiency

Walraven, M. (2013) · University of Groningen research database (University of Groningen / Centre for Information Technology) · Cited by 6

The Impact of ESG Management by Automobile Companies on Consumer Purchase Intention

Kim, J., Im, E., & Gim, G.-Y. (2025) · Sustainability · doi:10.3390/su17198733 · Cited by 13

The Manager’s Vision of CSR in an Emerging Economy: From Implementation to Market Impact

García, O. C., Flores-Hernández, A., López-Pérez, M. E., & Ruz-Mendoza, M. Á. (2024) · Administrative Sciences · doi:10.3390/admsci14030044 · Cited by 5

The patterns of the past and future agenda in international branding: a literature review

da Silva, M. A. R. (2024) · Review of International Business and Strategy · doi:10.1108/ribs-06-2023-0067 · Cited by 5

Examining CSR communication on social media during a victim crisis: a machine learning based text analytics approach

Jing, Y., Basile, K. A., & Xiao-wei, Z. (2024) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-05-2024-0268 · Cited by 5

How can conscientious brands best influence consumers’ sustainable behaviours? The role of sustainable brand equity in consumer responses to carbon offsetting messages

Lee, D., Wan, C., & Leung, T. C. H. (2025) · Journal of Brand Management · doi:10.1057/s41262-025-00402-2 · Cited by 5

Corporate Social Responsibility and Repurchase Intentions: The Parallel Mediation of Consumer Satisfaction and Consumer Trust

John, A., Ahmed, N., Shahzadi, G., Faisal, F., & Khalid, A. (2022) · Pakistan Journal of Commerce and Social Sciences · doi:10.64534/commer.2022.099 · Cited by 5

CORPORATE REPUTATION AS A CONSEQUENCE OF FINANCIAL REPORTING QUALITY

Martínez‐Ferrero, J., & Sánchez, I. (2016) · Cited by 5

A Comparison of the Source, Media Format, and Sentiment in Generating Source Credibility, Information Credibility, Corporate Brand Reputation, Purchase Intention, and Social Media Engagement in a Corporate Social Responsibility Campaign Presented Via Social Media

Byrum, K. (2014) · TigerPrints (Clemson University) · Cited by 5

Re-imagining CCT for crisis times: Theorizing collaborative consumer culture

Arnould, E. J., & Thompson, C. J. (2026) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-026-01157-1 · Cited by 5

Mediating Role of Brand Image in the Relationship between Corporate Social Responsibility and Brand Equity: An Investigation of Unilever Bangladesh Limited

Karim, R. A., & Fayez, M. A. (2020) · Journal of Technology Management and Business · doi:10.30880/jtmb.2020.07.02.001 · Cited by 4

Perceptions of ethical cosmetics: Health behaviors during the COVID ‐19 pandemic

Delannoy, A., Baudier, P., & de Vassoigne, T. (2023) · Journal of Consumer Behaviour · doi:10.1002/cb.2215 · Cited by 4

Case Study of Corporate Social Responsibility in Japanese Pharmaceutical Companies: A Comparison with Western Firms

Wu, T. Y. S., & Kimura, Y. (2018) · Springer eBooks · doi:10.1007/978-3-319-74129-1_11 · Cited by 4

Do consumers want a "good" apparel brand? the effects of apparel brands' Corporate social responsibility (CSR) practices on brand equity moderated by culture

Woo, H. (2013) · NC Digital Online Collection of Knowledge and Scholarship (The University of North Carolina at Greensboro) · Cited by 4

Returns from Strategies Adopted by MNEs to Improve Global Health and Wellbeing: Third Sustainable Development Goal

Gupta, S. (2017) · Emerald Group Publishing Limited eBooks · doi:10.1108/s1876-066x20170000033007 · Cited by 4

Retailers’ Commitment to Sustainable Development and Store Brand Equity: A Comparison between Consumers in France and Spain

Molina, M. E. R., & Lavorata, L. (2018) · Emerald Group Publishing Limited eBooks · doi:10.1108/978-1-78714-553-520181009 · Cited by 4

Unlocking Innovation Through ESG : How Development Stages Shape the Impact

Xu, W., Zhang, X., Chen, J., Xu, S., & Niu, Y. (2026) · International Journal of Finance & Economics · doi:10.1002/ijfe.70140 · Cited by 5

Empowering Gen Z With AI : Embody ESG Values and Shaping the Future of Personalized Customer Experience

Cao, L. T., Tran, L. B., Khuu, Q. T., Tran, T. T. B., & Nguyen, L. T. (2026) · Journal of Sensory Studies · doi:10.1111/joss.70102 · Cited by 4

The Communication of Sustainability by Italian Fashion Luxury Brands: A Framework to Qualitatively Evaluate Innovation and Integration

Mosca, F., Civera, C., & Casalegno, C. (2017) · Environmental footprints and eco-design of products and processes · doi:10.1007/978-981-10-6716-7_5 · Cited by 3

Social Responsibility and Marketing Impact on Hospital Business Sustainability: Lesson from Indonesia

Susanto, F., Jasfar, F., Hady, H., & Kristaung, R. (2020) · Journal of Economics Management and Trade · doi:10.9734/jemt/2020/v26i830278 · Cited by 3

Does CSR Report Tone Affect Stock Price Responses to Corporate Violation Announcement: Evidence From China

Cheng, L., Cheung, A. W. K., & Chen, X. (2025) · Journal of International Financial Management and Accounting · doi:10.1111/jifm.70005 · Cited by 3

Critical Green Innovation Themes for Brand Development in Emerging Markets

Majeed, M. (2022) · Palgrave studies of marketing in emerging economies · doi:10.1007/978-3-030-95581-6_11 · Cited by 3

How Consumers’ Response on CSR Affects Brand Competitiveness in the Fast Fashion Industry——Case Study of Zara (Inditex) and H&M

Jiang, B. (2022) · Academic Journal of Business & Management · doi:10.25236/ajbm.2022.040117 · Cited by 3

Corporate Social Responsibility Communications on Social Media and Consumers' Brand Engagement: A Case Study of Hotels in Hong Kong

Chung, C. D., Gao, Y. L., & Leung, D. (2023) · Routledge eBooks · doi:10.4324/9781003392347-5 · Cited by 3

Does corporate social responsibility always lead to positive effects?

Seo, H., Liu, X., & Song, T. H. (2023) · Chinese Management Studies · doi:10.1108/cms-06-2022-0204 · Cited by 3

Investigating the impact of community-based tourism on development of rural communities from the perspective of the local community: A Case Study of Paveh Tourist Villages

badko, B. (2021) · Social Studies in Tourism · doi:10.52547/journalitor.36164.9.18.0 · Cited by 3

La divulgación y verificación de memorias de RSC en las cooperativas de crédito españolas: un análisis exploratorio

Araya, H. M. B., & Seguí‐Mas, E. (2014) · Redalyc (Universidad Autónoma del Estado de México) · Cited by 3

Corporate Social Responsibility Policy And Brand Value

Farooq, O., Aguenaou, S., & Amor, M. A. (2015) · Journal of Applied Business Research (JABR) · doi:10.19030/jabr.v31i6.9463 · Cited by 3

Hiện trạng sử dụng và quản lý tài nguyên nước mặt trong sản xuất nông nghiệp và nuôi trồng thủy sản tại huyện Mỹ Xuyên, tỉnh Sóc Trăng

Ngân, N. N., Hằng, T. T. L., Trí, N. M., & Trí, V. P. Đ. (2017) · Can Tho University Journal of Science · doi:10.22144/ctu.jsi.2017.049 · Cited by 3

The Influence of CSR on B2B Relationships

Saurage-Altenloh, S., & Randall, P. M. (2020) · Advances in public policy and administration (APPA) book series · doi:10.4018/978-1-7998-2377-3.ch004 · Cited by 3

Antecedents and Outcomes of Customer Perceived Ethicality: A meta-analysisPreprint

Uddin, M., Siddiqui, D. A., & Santini, F. D. O. (2021) · SSRN Electronic Journal · doi:10.2139/ssrn.3943867 · Cited by 3

Going the Extra Mile While Internationalizing: A Systematic Literature Review About the Role of CSR Commitment

Inês, A., Diniz, A., & Moreira, A. C. (2025) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.3175 · Cited by 2

Integrating sustainability into brand valuation models: an integrative literature review

Salinas, G., & Abril, C. (2025) · European Journal of Management and Business Economics · doi:10.1108/ejmbe-03-2024-0104 · Cited by 2

Can corporate social responsibility and recovery justice restore customer identification following service failure?

Kwan, H. Y., Siu, N. Y., Zhang, J., & Barnes, B. R. (2025) · Journal of Services Marketing · doi:10.1108/jsm-06-2024-0276 · Cited by 2

Corporate Social Responsibility Practices in Multinationals and Large Enterprises in Pakistan

Memon, Z. A., Dars, J. A., Mangrio, W. B., Bhutto, A., & Robson, M. G. (2018) · IGI Global eBooks · doi:10.4018/978-1-5225-6192-7.ch059 · Cited by 2

Corporate Social Responsibility Considered With Two Systems Theories: A Case from Serbia

Zlatanović, D., Mulej, M., & Ženko, Z. (2022) · Our Economy Journal of Contemporary Issues in Economics and Business · doi:10.2478/ngoe-2022-0014 · Cited by 2

Strategic Sustainability in Branding: A Grounded Theory Approach to Developing a Sustainable Branding Model in Ports

Alipour, S., Minbashrazgah, M. M., Feiz, D., Zarei, A., & Sorooshian, S. (2024) · Journal of Sustainable Marketing · doi:10.51300/jsm-2024-129 · Cited by 2

Corporate Social Responsibility (CSR) and Marketing Performance: Role of Commitment to the Customer Relationship (An Extended Abstract)

Rahman, M., Rodríguez‐Serrano, M. Á., & Lambkin, M. C. (2017) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-319-45596-9_129 · Cited by 2

The Marketing Value of CSR Initiatives and Potential Brand Equity, Taste Perception, and Emotional Value

Filz, J., Blomme, R. J., & van Rheede, A. (2016) · Emerald Group Publishing Limited eBooks · doi:10.1108/s1745-354220160000012006 · Cited by 2

The Influence of CSR on B2B Relationships

Saurage-Altenloh, S., & Randall, P. M. (2018) · Advances in business strategy and competitive advantage book series · doi:10.4018/978-1-5225-2650-6.ch001 · Cited by 2

Global and local corporate social responsibility: a study of foreign entry mode choice in Spanish quoted firms

Ruiz, F. M., Rodríguez-Sánchez, C., Esper, F. S., & Puente, E. D. Q. (2021) · Academia Revista Latinoamericana de Administración · doi:10.1108/arla-03-2021-0067 · Cited by 3

Marketing Sustentável no Varejo: Uma Revisão Sistemática da Literatura

Castro, P., Carvalho, B. P., & Araújo, C. F. (2023) · Revista Interdisciplinar de Marketing · doi:10.4025/rimar.v13i1.65934 · Cited by 2

MOBILE PHONE BRAND EQUITY AND PURCHASE INTENTION: THE MEDIATING EFFECT OF BRAND PREFERENCE

Kennedy, F. B., & Sewanthy (2020) · International Journal of Research -GRANTHAALAYAH · doi:10.29121/granthaalayah.v8.i11.2020.2272 · Cited by 2

The Impact of CSR, Credibility and Reputation on Corporate Brand Equity: A Study with Structural Equation Modeling

Ceciliano, P. H., da Silva, A. C. M., & Vieira, P. R. D. C. (2021) · Revista FSA · doi:10.12819/2021.18.10.2 · Cited by 2

Managerial perception of the impact of corporate social responsibility on corporate branding in Indian agribusiness firms

Raj, A. (2016) · CLOK (University of Central Lancashire) · Cited by 2

How Fairness-Consciousness Affects Consumerss Willingness-to-Pay for Fair Product Attributes: Insights From an Advanced Estimation ApproachPreprint

Paetz, F., & Guhl, D. (2018) · SSRN Electronic Journal · doi:10.2139/ssrn.3193808 · Cited by 2

AI strategy for global brand identity

Gupta, S., Melewar, T. C., & Foroudi, P. (2025) · Industrial Marketing Management · doi:10.1016/j.indmarman.2025.10.007 · Cited by 3

Conceptualise the model of creating shared value, organisational performance and the mediating role of change management

Elsaman, H. A. (2024) · SA Journal of Human Resource Management · doi:10.4102/sajhrm.v22i0.2766 · Cited by 1

The relationship between a firm's pre-recall product and environment CSR efforts and post-recall market share

Javadinia, A., Jayachandran, S., & Aghaie, S. (2025) · Industrial Marketing Management · doi:10.1016/j.indmarman.2025.04.001 · Cited by 1

The power of focus, emphasis, and intent: the impact of CSR strategic orientation on market performance the impact of CSR strategic orientation on market performance

Gonzalez‐Padron, T. L., Fan, Y., & Zhou, M. (2025) · Asian Journal of Business Ethics · doi:10.1007/s13520-025-00240-0 · Cited by 1

The Role of First-Mover Advantages in Sustainability: Conceptualizing the Sustainability Transformations of Green and Conventional Brands

Platzek, F., Schmitz, A., & Hagen, A. (2025) · Business & Society · doi:10.1177/00076503251343359 · Cited by 1

Sustainable entrepreneurship in Morocco: Driving competitiveness through CSR and circular economy

Mellouki, A., Belyagou, Y., Soussi, H., & Abdioui, S. E. (2024) · Social Entrepreneurship Review · doi:10.15678/ser.2025.1.04 · Cited by 1

How Warm Glow and Altruistic Values Drive Consumer Perceptions of Sustainable Meal-Kit Brands

Jang, Y. J. (2025) · Sustainability · doi:10.3390/su17198780 · Cited by 1

Do Consumers Trust Corporate Social Responsibility? The Differential Effects of Authentic and Performative CSR on Consumer Trust

Hossain, M. Z., & Tazin, F. (2026) · European journal of management, economics and business. · doi:10.59324/ejmeb.2026.3(2).05 · Cited by 1

An Investigation Of "The Spectrum of Corporate Social Responsibility." or to Be More Precise: Over-Communication - a Comparative Analysis of the UK and Italian Banking Sectors from the Customers' Perspective.

Casalegno, C., Maple, P., & Civera, C. (2015) · ISIS Summit: The Information Society at the Crossroads · doi:10.3390/isis-summit-vienna-2015-t1.3005 · Cited by 1

Grupos de Interés en Mercado Emergentes: Sistema Bancario

Lizarzaburu, E. R., Fermini, L. A., & González, J. Á. D. B. (2016) · PUNTO DE VISTA · doi:10.15765/pdv.v6i10.760 · Cited by 1

Branding as a Tool for CSR

Kujala, J. (2015) · Advances in business strategy and competitive advantage book series · doi:10.4018/978-1-4666-7294-9.ch014 · Cited by 1

Corporate Social Responsibility (CSR) as a People Caring Concept

Athanasopoulou, P. (2014) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-4666-5880-6.ch002 · Cited by 1

Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility

Daboul, M. (2016) · NECTAR - Northampton Electronic Collection of Thesis and Research (University of Northampton) · Cited by 1

Examining Financial Performance, Firm Size, Leverage and Corporate Social Responsibility

Nega, F. T., & Diala, I. S. (2018) · International Journal of Computer Applications Technology and Research · doi:10.7753/ijcatr0702.1007 · Cited by 1

Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang

pour, R. E., Akbari, M., & Far, M. M. (2018) · کاوشهای مدیریت بازرگانی · doi:10.29252/bar.9.18.83 · Cited by 1

Efficacy of Social Accounting Practices on the Financial Performance: Evidence from Ethiopia

Uvaneswaran, S. M., Zemen, T., & Seid, M. (2019) · Journal of Innovation in Business and Economics · doi:10.22219/jibe.v3i01.7192 · Cited by 1

Mối quan hệ giữa trách nhiệm xã hội, giá trị thương hiệu và hiệu quả tài chính: Trường hợp các ngân hàng thương mại tại Đồng bằng sông Cửu Long

Hương, L. P., & Thuận, L. T. (2019) · Can Tho University Journal of Science · doi:10.22144/ctu.jsi.2019.084 · Cited by 1

Corporate Social Responsibility and Brand Equity in Mexican Small Firms

Guzmán, G. M., Castro, S. Y. P., & Cuevas‐Pichardo, L. J. (2019) · International Business Research · doi:10.5539/ibr.v13n1p18 · Cited by 1

RESPONSABILIDADE SOCIAL CORPORATIVA: REFLEXÕES SOB A ÉGIDE DO PENSAMENTO DE PAULO FREIRE

Moraes, J. (2020) · Revista de Gestão Social e Ambiental · doi:10.24857/rgsa.v13i3.2118 · Cited by 1

Socially Responsible Online Marketing

Švermová, P. (2022) · Contributions to management science · doi:10.1007/978-3-030-93131-5_4 · Cited by 1

Pretending to be Socially Responsible? The Role of Consumers’ Rewarding Behaviour

Catalão‐Lopes, M., Pina, J. P., & Costa, A. S. (2023) · Scientific Annals of Economics and Business · doi:10.47743/saeb-2023-0024 · Cited by 1

IMPACT OF C.S.R. ON BRAND EQUITY IN THE WAKE OF COVID-19 PANDEMIC: SPECIAL REFERENCE TO THE STC SAUDI ARABIA

AlWahashi, A. S., & Medjedel, A. (2022) · Globus An International Journal of Management & IT · doi:10.46360/globus.mgt.120221004 · Cited by 1

Afet döneminde kurumsal sosyal sorumluluk faaliyetlerinin marka denkliği ve müşteri tatminine etkisi

Beğendik, B., & KARADENİZ, S. (2023) · Opus uluslararası toplum araştırmaları dergisi · doi:10.26466/opusjsr.1350910 · Cited by 1

An Empirical Study Examining the Relationship Between Brand Equity and Corporate Social Responsibility

Muralidhar, L. B., Rao, P. B., Deepak, D., Rahul, V., Purushotham, H., & Arun, R. (2024) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/979-8-3693-6685-1.ch007 · Cited by 1

Does CSR Shape Brand Identity? Impact of CSR on brand equity elements with a moderating role of CSR skepticism in fashion industry in Pakistan

Zafran, M. (2025) · Management · doi:10.58691/man/202938 · Cited by 1

Young Stakeholders’ Perception of Public Companies Responsibility: An Empirical Study on Business-to-Customer Markets

Casalegno, C., & Candelo, E. (2015) · 美中经济评论：英文版 · doi:10.17265/1537-1514/2015.06.003 · Cited by 1

Enhancing Retailer-Consumers Relationship through Everyday Sustainability

Candelo, E., Casalegno, C., & Civera, C. (2017) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-5225-2139-6.ch015 · Cited by 1

Using Integrated Corporate Responsibility to Enhance Consumers' Perceptions

Candelo, E., Casalegno, C., & Civera, C. (2019) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-7998-1412-2.ch020 · Cited by 1

The relationship between corporate social responsibility and company's financial performance: the case of Top One Hundred Companies in Malaysia

ADAMU, M. (2015) · UTHM Institutional Repository (Universiti Tun Hussein Onn Malaysia) · Cited by 1

Brand equity and corporate responsibility

Pakseresht, A. (2010) · Epsilon Archive for Student Projects (University of Southampton)

Do the Poor Benefit from Corporate Social Responsibility? A Theory-Based Impact Evaluation of Six Community-Based Water Projects in Sri LankaPreprint

Löewenstein, W., Shakya, M., Hansen, M. V., & Gorkhali, S. (2015) · SSRN Electronic Journal · doi:10.2139/ssrn.2614488

Corporate Social Responsibility in International Marketing Channels: A Focus on Korean Multinational Enterprise-Overseas Distributor Relationships

오한모 (2014) · The Journal of International Trade & Commerce · doi:10.16980/jitc.10.3.201406.1

Exploring Craft Brewery Owners' Success Though Stakeholder Involvement

Leland, D. M. (2016) · ScholarWorks (Walden University)

Doing Well by Doing Good? New Insights into the Firm Value Implications of Corporate Social Responsibility

Lenz, I. (2016) · doi:10.53846/goediss-5974

Corporate brand expressions in industrial brand: Evidence from Malaysia

Aziz, Y. A., & Mustaffa, M. H. (2015)

The Deviated Mechanisms between Chintrepreneurship and Entrepreneurship– Collectivism or Individualism in Forming the Mechanism of China-way of Entrepreneurship

Zhao, J. (2017) · Management and Organizational Studies · doi:10.5430/mos.v4n3p51

The Relationship between CSR and Brand Knowledge : How Social Philanthropic CSR Influences Brand Awareness and Brand Image

Pfrogner, N., & Rohrmann, M. L. (2013) · DiVA (Luleå University of Technology)

Treiber von B-to-B-Marken – Ergebnisse einer internationalen und branchenübergreifenden Studie

Lennartz, E. M., Fischer, M., & Krafft, M. (2018) · Springer eBooks · doi:10.1007/978-3-658-05097-9_5

Corporate social and environmental responsibility of business and national economy competitiveness: in search of interaction

Makarenko, I., & Smolennikov, D. (2019) · doi:10.14254/978-83-952923-5-4/2019

Corporate Social Responsibility: Consumer Perception For the UK Apparel Companies

Tan, J. Y., & Yu, M. (2019) · Pure (Coventry University)

Building Strong Global Brands: Impact of Cross Sector Alliances, Sustainable Innovations and Strategic CSR

Nandan, S., & Nandan, M. (2019) · Advances in Business Research

Proposing and Testing a Model of Corporate Social Responsibility as Consumer Marketing Derivative in Telecom Sector of Pakistan: A consumer Perspective

Hameed, R. M. (2018)

Phân tích tác động của trách nhiệm xã hội đến giá trị thương hiệu và sự gắn kết tổ chức thông qua cảm nhận của người lao động tại các doanh nghiệp thủy sản vùng Đồng bằng sông Cửu Long

Phương, N. T. N., Dũng, V. H., & Hương, N. T. (2019) · Can Tho University Journal of Science · doi:10.22144/ctu.jvn.2019.172

CONSUMER-BASED BRAND EQUITY AND PURCHASE INTENTIONS OF TELECOMMUNICATION FIRMS IN RIVERS STATE OF NIGERIA

Harcourt, H. (2020) · International Journal of Advanced Academic Research · doi:10.46654/ij.24889849.s6912

أثر المسؤولية الإجتماعية في التسويق على رضا زبائن خدمة الهاتف النقال لمؤسسة موبليس بولاية قسنطينة

براهيمي, م., & مرداوي, ك. (2020) · مجلة العلوم الإنسانية · doi:10.34174/0079-031-003-026

The Efffect of Profitability, Fundings, and Financing for Corporate Social Responsibility Disclosure in Islamic Banking

Sari, R. L. (2020) · EkBis Jurnal Ekonomi dan Bisnis · doi:10.14421/ekbis.2020.4.1.1187

Corporate Social Responsibility and Brand Equity: Insights to Global, Luxury, and Co-Creation Brand Building Strategies

Muniz, F. (2020) · doi:10.12794/metadc1703285

Trách nhiệm xã hội của doanh nghiệp, tài sản thương hiệu và kết quả kinh doanh dựa trên cảm nhận của nhân viên công ty du lịch trong bối cảnh hội nhập TPP

Viện, H. A. (2020) · TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH · doi:10.46223/hcmcoujs.econ.vi.13.3.1512.2018

The Role of Personal Values on the Purchase of Global Brands among Millennial Consumers in Emerging Economies

Devina, A., & Hendriana, E. (2021) · Turkish Online Journal of Qualitative Inquiry

Fair Trade Practices for Fighting in Emerging Countries

De-la-Piedra-Vindrola, S., Berbel-Pineda, J. M., & Florencio, B. P. (2021) · Advances in electronic government, digital divide, and regional development book series · doi:10.4018/978-1-7998-8925-0.ch005

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