Cited by 315Technology Adoption and User BehaviourDigital Marketing and Social MediaConsumer Behavior and Marketing Influence

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Consumer's decision to shop online: The moderating role of positive informational social influence

Lee, Matthew K.O., Shi, Na, Cheung, Christy M.K., Lim, Kai H., Sia, Choon Ling·2011·Information & Management

DOI 10.1016/j.im.2010.08.005

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Authors: Lee, M. K. O., Shi, N., Cheung, C. M. K., Lim, K. H., & Sia, C. L.
Affiliations: University of Science and Technology of China (CN)
Hong Kong Baptist University (HK)
City University of Hong Kong (HK)
Corresponding author: Lee, Matthew K.O.
ORCID: Lee, Matthew K.O.
Cheung, Christy M.K.
Lim, Kai H.
Sia, Choon Ling
Venue: Information & Management
Publisher: Elsevier BV
Published: 2011-08
Volume: 48
Issue: 6
Pages: 185-191
ISSN: 0378-7206 (ISSN-L)
DOI: 10.1016/j.im.2010.08.005
OpenAlex: W2030029424
Cited by: 315
References: 23
Citations by year: 2026: 8 · 2025: 10 · 2024: 17 · 2023: 31 · 2022: 22 · 2021: 40 · 2020: 36 · 2019: 18 · 2018: 21 · 2017: 16 · 2016: 20 · 2015: 28 · 2014: 24 · 2013: 16 · 2012: 6
FWCI: 36.50
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: Information & Management (publishedVersion)
HKBU Institutional Repository (Hong Kong Baptist University) (submittedVersion)
Funders: City University of Hong Kong
Hong Kong Baptist University
University of Hong Kong
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords: online shopping, purchase decision, online forums, attitude toward online shopping, purchase intention, social influence theory

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Consumer's decision to shop online: The moderating role of positive informational social influence

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