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Cited by 1,425

The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Godey, Bruno, Manthiou, Aikaterini, Pederzoli, Daniele, Rokka, Joonas, Aiello, Gaetano, Donvito, Raffaele, Singh, Rahul·2016·Journal of Business Research
DOI 10.1016/j.jbusres.2016.04.181
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Citations

Cites

Research works printed but not linked: 42

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Metadata

Authors
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R.
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2016-12
Volume
69
Issue
12
Pages
5833-5841
ISSN
0148-2963 (ISSN-L)
DOI
10.1016/j.jbusres.2016.04.181
OpenAlex
W2464238462
Cited by
1,425
References
5
FWCI
161.01
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.