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Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches

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Ghezzi, Antonio, Cavallo, Angelo·2020·Journal of Business Research
DOI 10.1016/j.jbusres.2018.06.013
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Abstract

Abstract Digital startups in the early stages of their development frequently undergo innovation to their value architecture and Business Model. A set of pragmatic methods drawing on lean and agile principles has recently been proposed to support digital entrepreneurs facing Business Model Innovation (BMI), known as Lean Startup Approaches (LSAs). However, the theoretical and practical relationship between BMI and LSAs in dynamic digital environments has seldom been investigated. To fill this gap, our study draws on an exploratory multiple-case study based on three digital multisided platform startups to craft a unified framework that can disclose the relationship between BMI, LSAs and Agile Development (AD), within the context of Strategic Agility. Our findings, which emerge from the unified framework, show that LSAs can be employed as agile methods to enable Business Model Innovation in Digital Entrepreneurship. These findings are then organized around a set of propositions, with the aim of developing a research agenda directed towards integrating BMI, LSAs and AD processes and methods.

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Metadata

Authors
Ghezzi, A., & Cavallo, A.
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2020-03
Volume
110
Pages
519-537
ISSN
0148-2963 (ISSN-L)
DOI
10.1016/j.jbusres.2018.06.013
OpenAlex
W2810227594
Cited by
722
References
5
FWCI
67.04
Type
journal article
Language
en
Open access
green
Licence

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