The DOI matches its Crossref record; 131 of the 131 references it cites were found in a registry or an index.
Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
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Citations
Cites
Using thematic analysis in psychology
Braun, V., & Clarke, V. (2006) · Qualitative Research in Psychology · doi:10.1191/1478088706qp063oa · Cited by 194,414
Analyzing the Past to Prepare for the Future: Writing a Literature Review
Webster, J., & Watson, R. T. (2002) · MIS Quarterly · doi:10.2307/4132319 · Cited by 7,449
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Hoffman, D. L., & Novak, T. P. (1996) · Journal of Marketing · doi:10.1177/002224299606000304 · Cited by 5,625
Defining virtual reality: Dimensions determining telepresence
Steuer, J. (1992) · Journal of Communication · doi:10.1111/j.1460-2466.1992.tb00812.x · Cited by 5,459
A Taxonomy of Mixed Reality Visual Displays
Milgram, P., & Kishino, F. (1994) · IEICE Transactions on Information and Systems · Cited by 4,905
Answering the Call for a Standard Reliability Measure for Coding Data
Hayes, A. F., & Krippendorff, K. (2007) · Communication Methods and Measures · doi:10.1080/19312450709336664 · Cited by 4,225
Digital Twin: Mitigating Unpredictable, Undesirable Emergent Behavior in Complex Systems
Grieves, M., & Vickers, J. (2017) · Transdisciplinary Perspectives on Complex Systems · doi:10.1007/978-3-319-38756-7_4 · Cited by 3,727
Slater, M., & Wilbur, S. (1997) · Presence: Teleoperators and Virtual Environments · doi:10.1162/pres.1997.6.6.603 · Cited by 3,034
Schmitt, B. (1999) · Journal of Marketing Management · doi:10.1362/026725799784870496 · Cited by 2,887
Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., Dennehy, D., Metri, B., Buhalis, D., Cheung, C. M. K., et al. (2022) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2022.102542 · Cited by 2,753
Cited by
AI-powered marketing: What, where, and how?
Kumar, V., Ashraf, A. R., & Nadeem, W. (2024) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2024.102783 · Cited by 509
The merchants of meta: A research agenda to understand the future of retailing in the metaverse
Yoo, K., Welden, R., Hewett, K., & Haenlein, M. (2023) · Journal of Retailing · doi:10.1016/j.jretai.2023.02.002 · Cited by 353
Kim, D. Y., Lee, H. K., & Chung, K. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103382 · Cited by 283
Metaverse governance: an empirical analysis of voting within Decentralized Autonomous Organizations
Goldberg, M., & Schär, F. (2023) · Journal of Business Research · doi:10.1016/j.jbusres.2023.113764 · Cited by 155
Metadata
- Authors
- Giang Barrera, K., & Shah, D.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2023-01
- Volume
- 155
- Pages
- 113420
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W4309483281
- Cited by
- 674
- References
- 131
- FWCI
- 213.64
- Type
- journal article
- Language
- en
- Open access
- closed
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- Giang Barrera, K., & Shah, D. (2023). Marketing in the Metaverse: Conceptual understanding, framework, and research agenda. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2022.113420
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.