The surprisingly limited malleability of implicit racial evaluations

Joy-Gaba, Jennifer A.; Nosek, Brian A.

doi:10.1027/1864-9335/a000020

Cited by 123Social and Intergroup PsychologyRacial and Ethnic Identity ResearchNames, Identity, and Discrimination Research

The surprisingly limited malleability of implicit racial evaluations

Joy-Gaba, Jennifer A., Nosek, Brian A.·2010·Social Psychology

DOI 10.1027/1864-9335/a000020

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Abstract

Implicit preferences for Whites compared to Blacks can be reduced via exposure to admired Black and disliked White individuals ( Dasgupta & Greenwald, 2001 ). In four studies (total N = 4,628), while attempting to clarify the mechanism, we found that implicit preferences for Whites were weaker in the “positive Blacks” exposure condition compared to a control condition (weighted average d = .08). This effect was substantially smaller than the original demonstration ( Dasgupta & Greenwald, 2001 ; d = .82). Factors beyond exposure to admired Blacks may be necessary for the effect, such as making race accessible during exemplar exposure and including negative White exemplars. Our evidence suggests that exposure to known-group members shifts implicit race bias reliably, but weakly.

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Retracted

Evaluations Publishing Original Article The Surprisingly Limited Malleability of Implicit Racial Evaluations
Joy-gaba, J. A., & Nosek, B. A. (2013)
On the malleability of automatic attitudes: Combating automatic prejudice with images of admired and disliked individuals.
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on the motivated suppression of negative stereotypes (Macrae,
Dasgupta, N., & Greenwald, A. G. (2015)
Mechanisms of Group Membership and Exemplar Exposure Effects on Implicit Attitudes
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Authors: Joy-Gaba, J. A., & Nosek, B. A.
Affiliations: University of Virginia (US)
ORCID: Joy-Gaba, Jennifer A.
Nosek, Brian A.
Venue: Social Psychology
Publisher: Hogrefe Publishing Group
Published: 2010-01
Volume: 41
Issue: 3
Pages: 137-146
ISSN: 1864-9335 (ISSN-L)
2151-2590
DOI: 10.1027/1864-9335/a000020
OpenAlex: W2126718333
Cited by: 123
References: 34
Citations by year: 2026: 2 · 2025: 3 · 2024: 7 · 2023: 6 · 2022: 4 · 2021: 2 · 2020: 11 · 2019: 10 · 2018: 9 · 2017: 8 · 2016: 17 · 2015: 8 · 2014: 6 · 2013: 5 · 2012: 14
FWCI: 30.07
Type: journal article
Language: en
Open access: closed
Locations: Social Psychology (publishedVersion)
Topics: Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
Social Sciences › Sociology and Political Science › Racial and Ethnic Identity Research
Social Sciences › Sociology and Political Science › Names, Identity, and Discrimination Research
Keywords: implicit racial attitudes, racial bias

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The surprisingly limited malleability of implicit racial evaluations

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