Self-esteem and direct versus indirect forms of self-enhancement.
Abstract
Two studies explored the relation between self-esteem and self-enhancement biases. It was proposed that people with high self-esteem engage in forms of self-enhancement in which the self is directly linked to positive identities and outcomes, whereas people with low self-esteem engage in forms of self-enhancement in which the self is indirectly linked to positive identities and outcomes. To test the hypothesis, we examined group favoritism as a function of self-esteem and group involvement. As expected, high self-esteem subjects were most apt to display favoritism when they were directly involved in group processes, whereas low self-esteem subjects were most apt to display favoritism when they were not directly involved in group processes. Furthermore, consistent with the view that these tendencies reflect a motivated desire to enhance self-worth, these effects were less evident after subjects had received positive feedback than after they had received negative feedback. The discussion centers on the nature of high and low self-esteem and the influence of self-enhancement and self-consistency motives in social behavior. Conventional wisdom holds that self-serving biases are principally the refuge of those with low self-esteem. This position, typically referred to as self-enhancement theory (Shrauger, 1975), is based on the notion that all individuals are motivated to maintain a positive self-concept, and that the need for selfenhancement increases the more the desire to think favorably of the self goes unfulfilled. In their efforts to shore up a negative self-image, those with low self-esteem are presumed to distort and bias personal information in a self-enhancing direction (cf. Dittes, 1959; Jones, 1973; Kaplan, 1975). In contrast to the preceding view, which holds that self-enhancement biases are more prevalent among those with low self-esteem than among those with high self-esteem, other theories suggest that individuals with high self-esteem are more apt to display evidence of self-enhancement. Self-consistency theorists
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Providing referrals for novel offerings allows consumers to associate themselves with positive attributes, express their uniqueness, gain social approval and appear helpful, satisfying self-enhancement needs.
“Providing referrals for novel offerings allows consumers to associate themselves with these positive attributes, express their uniqueness, gain social approval and appear helpful (Brown et al. 1988), thus, satisfying self-enhancement needs by referring innovative offerings.”
From Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services (2019) · cites this paper as Brown et al. 1988
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- Authors
- Brown, J. D., Collins, R. L., & Schmidt, G. W.
- Affiliations
- Southern Methodist University (US)
- Venue
- Journal of Personality and Social Psychology
- Published
- 1988-09
- Volume
- 55
- Issue
- 3
- Pages
- 445-453
- ISSN
- 0022-3514 (ISSN-L)
- 1939-1315
- OpenAlex
- W2160288372
- Cited by
- 336
- References
- 44
- Citations by year
- 2026: 3 · 2025: 1 · 2024: 14 · 2023: 12 · 2022: 12 · 2021: 7 · 2020: 9 · 2019: 7 · 2018: 13 · 2017: 5 · 2016: 17 · 2015: 14 · 2014: 11 · 2013: 16 · 2012: 8
- FWCI
- 33.19
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personality and Social Psychology (publishedVersion)
- Funders
- Southern Methodist University
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Clinical Psychology › Personality Traits and Psychology
- Social Sciences › Psychology › Social Psychology › Death Anxiety and Social Exclusion
- Keywords
- self-esteem, self-enhancement, self-serving bias, in-group favoritism, group participation, positive feedback, negative feedback, self-consistency, self-concept, self-enhancement theory
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