Self-Esteem and Self-Enhancement in Japan and America
Abstract
Although the self-enhancement motive is commonly held to be a universal human motivation, some theorists have recently argued that it does not operate in Japan. In an attempt to shed light on this issue, the authors conducted an investigation that explored the relation between self-esteem and self-enhancement in Japan and America. In both cultures and to the same degree, high self-esteem people were more apt to display evidence of self-enhancement than were low self-esteem people. The correspondence between the two cultures suggests that the self-enhancement motive does operate in Japan.
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Norm-fulfillment may not affect self-esteem in Asia.
“norm-fulfillment may not affect self-esteem in Asia (Heine, Lehman, Markus, & Kitayama, 1999; but see Kobayashi & Brown, 2003;Kurman, 2003;Sedikides et al., 2005).”
From Cultural norm fulfillment, interpersonal belonging, or getting ahead? A large-scale cross-cultural test of three perspectives on the function of self-esteem. (2015) · cites this paper as Kobayashi & Brown, 2003
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Perceptions of Psychological Adjustment, Achievement Outcomes, and Self-Esteem in Japan and America
Brown, R. A. (2009) · Journal of Cross-Cultural Psychology · doi:10.1177/0022022109349507 · Cited by 11 · see citing works
Lee, H. (2022) · International Journal of Selection and Assessment · doi:10.1111/ijsa.12408 · Cited by 9 · see citing works
Strategic thinking in the shadow of self‐enhancement: Benefits and costs
Grüning, D. J., & Krueger, J. I. (2024) · British Journal of Social Psychology · doi:10.1111/bjso.12747 · Cited by 11 · see citing works
Cultural Differences in Susceptibility to the End of History Illusion
Haas, B. W., & Omura, K. (2021) · Personality and Social Psychology Bulletin · doi:10.1177/01461672211036873 · Cited by 7 · see citing works
Lynch, B. P., & O’Mara, E. M. (2015) · Self and Identity · doi:10.1080/15298868.2015.1006244 · Cited by 7 · see citing works
Positive illusions and positive collusions: How social life abets self-enhancing beliefs
Brown, J. D. (2009) · Behavioral and Brain Sciences · doi:10.1017/s0140525x0999118x · Cited by 8 · see citing works
Self-citationPsychological well-being and self-esteem in Slovak adolescents
Sarková, M. (2010) · University of Groningen research database (University of Groningen / Centre for Information Technology) · Cited by 7 · see citing works
False beliefs and naive beliefs: They can be good for you
Bertamini, M., & Casati, R. (2009) · Behavioral and Brain Sciences · doi:10.1017/s0140525x09991178 · Cited by 6 · see citing works
Uchida, Y., Ueno, T., & Miyamoto, Y. (2014) · Japanese Psychological Research · doi:10.1111/jpr.12051 · Cited by 5 · see citing works
Self-control and self-enhancement: Evidence that trait self-control relates to overclaiming
Astle, M. C., Dubravac, M., & Schmeichel, B. J. (2023) · Personality and Individual Differences · doi:10.1016/j.paid.2023.112494 · Cited by 5 · see citing works
Exploring the (Mal)adaptive Consequences of Self-Deceptive Enhancement: A Narrative Review
Weissman, S., & Gorlin, E. I. (2023) · Journal of Theoretical Social Psychology · doi:10.1155/2023/2382005 · Cited by 4 · see citing works
Effects of priming self-construals on self-evaluations: Cultural game player perspective
Kim, J., Song, E., & Takemoto, T. (2015) · International Journal of Psychology · doi:10.1002/ijop.12186 · Cited by 4 · see citing works
Adaptive diversity and misbelief
Cokely, E. T., & Feltz, A. (2009) · Behavioral and Brain Sciences · doi:10.1017/s0140525x09991415 · Cited by 4 · see citing works
Effects of Self-Enhancement Bias on Perception of Supervisory Feedback in Counseling
Sohn, N. H. (2009) · Psychological Reports · doi:10.2466/pr0.105.f.1269-1280 · Cited by 4 · see citing works
Wei, R., Li, Z., Lo, V., & Yang, X. (2023) · Media Psychology · doi:10.1080/15213269.2023.2236938 · Cited by 3 · see citing works
Memory and future thinking for self-conscious emotions: The role of self-esteem and culture
Duman, Ç., & Wang, Q. (2025) · Memory & Cognition · doi:10.3758/s13421-025-01800-2 · Cited by 3 · see citing works
Takaku, S., Green, J. D., & Ohbuchi, K. (2010) · Asian Journal Of Social Psychology · doi:10.1111/j.1467-839x.2010.01319.x · Cited by 3 · see citing works
TRANSMISSION OF GOOD NEWS AS AN IMPRESSION MANAGEMENT TACTIC
Uysal, A. (2004) · Cited by 3 · see citing works
The effect of self-perceptions of averageness on self-aggrandizement and self-esteem in Japan
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Amad, S. (2015) · ORCA Online Research @Cardiff (Cardiff University) · Cited by 3 · see citing works
Interpersonal and Intergroup Bias in Japanese and Turkish University Students
Brown, R. A., & Ferrara, M. S. (2006) · Institutional Repositories DataBase (IRDB) · Cited by 3 · see citing works
Ge, J.-Y., Banu, N., Kang, H., & Tandoc, E. C. (2026) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2025.2610767 · Cited by 1 · see citing works
Multiple processes associated with self-esteem as a function of attribute types
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Leadership Style as an Outcome of Motive: A Contingency ‘State’ Rather Than ‘Trait’ Concept
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Influence of Culture Priming on Self-Rating
Kim, J., 송유진, & Lee, S.-S. (2008) · 한국심리학회지 사회및성격 · doi:10.21193/kjspp.2008.22.1.010 · Cited by 2 · see citing works
Connecting Attitude Position and Function: The Role of Self-Esteem
Vaughan‐Johnston, T. I., Fowlie, D. I., & Jacobson, J. A. (2022) · Personality and Social Psychology Bulletin · doi:10.1177/01461672221100866 · Cited by 2 · see citing works
Situation-Sensitivity and Self-Esteem in Japan and America
Brown, R. A. (2009) · Institutional Repositories DataBase (IRDB) · Cited by 2 · see citing works
The Self-enhancement and Its Relationship with Individual Adjustment
Roh, Y., & Sohn, Y. W. (2011) · 한국심리학회지 사회및성격 · doi:10.21193/kjspp.2011.25.4.004 · Cited by 1 · see citing works
Self - and Spouse - Enhancement, Subjective Happiness, and Martial Quality in Married Couples
Kim, Y., & 고재홍 (2011) · 한국심리학회지 사회및성격 · doi:10.21193/kjspp.2011.25.2.009 · Cited by 1 · see citing works
- Authors
- Kobayashi, C., & Brown, J. D.
- Affiliations
- The University of Osaka (JP)
- University of Washington (US)
- ORCID
- Brown, Jonathon D.
- Venue
- Journal of Cross-Cultural Psychology
- Publisher
- SAGE Publications
- Published
- 2003-09
- Volume
- 34
- Issue
- 5
- Pages
- 567-580
- ISSN
- 0022-0221 (ISSN-L)
- 1552-5422
- OpenAlex
- W2124023679
- Cited by
- 113
- References
- 53
- Citations by year
- 2026: 1 · 2025: 3 · 2024: 2 · 2023: 5 · 2022: 5 · 2021: 1 · 2020: 1 · 2019: 1 · 2018: 5 · 2017: 2 · 2016: 2 · 2015: 11 · 2014: 5 · 2013: 1 · 2012: 3
- FWCI
- 5.59
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Cross-Cultural Psychology (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Psychology › Clinical Psychology › Personality Traits and Psychology
- Social Sciences › Psychology › Social Psychology › Emotions and Moral Behavior
- Keywords
- self-esteem, self-enhancement, self-enhancement motive, cross-cultural comparison, Japanese culture, American culture
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