Generalization of dissonance reduction: Decreasing prejudice through induced compliance.
Abstract
Three studies demonstrated that induced compliance can change socially significant attitudes and that the change generalizes to broader beliefs. White college students wrote an essay endorsing a proBlack policy that was costly to Whites. In Experiments 1 and 2, attitudes and general beliefs about Blacks became more favorable in both high- and low-choice conditions, provided publicity of the essay was high. Overall, choice and publicity had additive effects on attitude change. Some highchoice Ss wrote only semipositive (semicompliant) essays and did not change their essay attitudes. Yet their beliefs about Blacks still became more favorable. In Experiment 3, racial ambivalence, but not prior attitude, predicted essay compliance (positive or semipositive essay). Ambivalent Ss were more likely to comply than were less ambivalent Ss
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Procedures that reveal unconscious prejudice and stereotypes can engender negative emotional states that motivate people to become more sensitive to and attempt to counteract the effects of unconscious prejudice and stereotypes.
“These procedures can engender negative emotional states54,55 that motivate people to become more sensitive to and attempt to counteract the effects of unconscious prejudice and stereotypes.”
From Reducing Racial Bias Among Health Care Providers: Lessons from Social-Cognitive Psychology (2007) · cites this paper as [54]
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- Authors
- Leippe, M. R., & Eisenstadt, D.
- Affiliations
- Adelphi University (US)
- ORCID
- Leippe, Michael R.
- Venue
- Journal of Personality and Social Psychology
- Published
- 1994-09
- Volume
- 67
- Issue
- 3
- Pages
- 395-413
- ISSN
- 0022-3514 (ISSN-L)
- 1939-1315
- OpenAlex
- W2094944517
- Cited by
- 158
- References
- 56
- Citations by year
- 2026: 2 · 2025: 2 · 2024: 4 · 2023: 6 · 2022: 7 · 2021: 7 · 2020: 7 · 2019: 5 · 2018: 1 · 2016: 9 · 2015: 8 · 2014: 6 · 2013: 9 · 2012: 8
- FWCI
- 12.01
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personality and Social Psychology (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Sociology and Political Science › Psychology of Social Influence
- Physical Sciences › Physics and Astronomy › Statistical and Nonlinear Physics › Opinion Dynamics and Social Influence
- Keywords
- dissonance reduction, attitude change, prejudice reduction, racial attitudes, interracial attitudes, attitude generalization, racial ambivalence
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