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Cited by 531

The DOI matches its Crossref record; 71 of the 71 references it cites were found in a registry or an index.

Reducing the Influence of Extrapersonal Associations on the Implicit Association Test: Personalizing the IAT.

Olson, Michael A., Fazio, Russell H.·2004·Journal of Personality and Social Psychology

Abstract

The authors argue that the Implicit Association Test (IAT; A.G. Greenwald, D.E. McGhee, & J.L.K. Schwartz, 1998) can be contaminated by associations that do not contribute to one's evaluation of an attitude object and thus do not become activated when one encounters the object but that are nevertheless available in memory. The authors propose a variant of the IAT that reduces the contamination of these "extrapersonal associations." Consistent with the notion that the traditional version of the IAT is affected by society's negative portrayal of minority groups, the "personalized" IAT revealed relatively less racial prejudice among Whites in Experiments 1 and 2. In Experiments 3 and 4, the personalized IAT correlated more strongly with explicit measures of attitudes and behavioral intentions than did the traditional IAT. The feasibility of disentangling personal and extrapersonal associations is discussed.

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Metadata

Authors
Olson, M. A., & Fazio, R. H.
Venue
Journal of Personality and Social Psychology
Published
2004-05
Volume
86
Issue
5
Pages
653-667
ISSN
  • 0022-3514 (ISSN-L)
  • 1939-1315
OpenAlex
W1974083637
Cited by
531
References
71
FWCI
96.25
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Reducing the Influence of Extrapersonal Associations on the Implicit Association Test: Personalizing the IAT. https://app.cochat.ai/papers/10.1037/0022-3514.86.5.653
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Olson, M. A., & Fazio, R. H. (2004). Reducing the Influence of Extrapersonal Associations on the Implicit Association Test: Personalizing the IAT. Journal of Personality and Social Psychology. https://doi.org/10.1037/0022-3514.86.5.653

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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