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Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change.

Gawronski, Bertram, Bodenhausen, Galen V.·2006·Psychological Bulletin
DOI 10.1037/0033-2909.132.5.692
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Abstract

A central theme in recent research on attitudes is the distinction between deliberate, "explicit" attitudes and automatic, "implicit" attitudes. The present article provides an integrative review of the available evidence on implicit and explicit attitude change that is guided by a distinction between associative and propositional processes. Whereas associative processes are characterized by mere activation independent of subjective truth or falsity, propositional reasoning is concerned with the validation of evaluations and beliefs. The proposed associative-propositional evaluation (APE) model makes specific assumptions about the mutual interplay of the 2 processes, implying several mechanisms that lead to symmetric or asymmetric changes in implicit and explicit attitudes. The model integrates a broad range of empirical evidence and implies several new predictions for implicit and explicit attitude change.

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Metadata

Authors
Gawronski, B., & Bodenhausen, G. V.
Venue
Psychological Bulletin
Publisher
American Psychological Association (APA)
Published
2006-09
Volume
132
Issue
5
Pages
692-731
ISSN
  • 0033-2909 (ISSN-L)
  • 1939-1455
DOI
10.1037/0033-2909.132.5.692
OpenAlex
W2165328155
Cited by
2,587
References
36
FWCI
265.14
Type
journal article
Language
en
Open access
closed
Funders
  • Canada Research Chairs program (202555)
  • Social Sciences and Humanities Research Council of Canada (410-2005-1339)
  • University of Western Ontario (05-303)

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Gawronski, B., & Bodenhausen, G. V. (2006). Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. Psychological Bulletin. https://doi.org/10.1037/0033-2909.132.5.692

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