The DOI matches its Crossref record; 97 of the 98 references it cites were found in a registry or an index.
Negativity and extremity biases in impression formation: A review of explanations.
Abstract
Mise au point sur les explications de certains biais lies aux recherches sur la formation des impressions, et presentation d'un modele fonde sur des indices de categorisation du stimulus pour rendre compte de tels biais
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“Generally, negative or risky social images are thought to bemore salient and carry greater influence than positive images (Skowronski & Carlston, 1989) and here it appears that, among adolescents, inactive images represent unfavourable or negative future social consequences that they wish to avoid…”
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“vist effect (Skowronski and Carlston, 1989) in the sense that critics were expected to act as harsh judges due to their expert status.”
BackgroundMeindl, P., JOHNSON, K., & Graham, J. (2016) · Personality and Social Psychology Bulletin · doi:10.1177/0146167216636625 · Cited by 15
“…and the actor–observer effect, attempts to uncover the correlates and causes of these negative trait assumptions pervade numerous areas of modern psychology (Bassili & Smith, 1986; Dovidio, Brigham, Johnson, & Gaertner, 1996; Lieberman, 2007; Reeder & Brewer, 1979; Skowronski & Carlston, 1989).”
BackgroundParren, N. (2017) · Journal of Cognition and Culture · doi:10.1163/15685373-12340015 · Cited by 13
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“Holding flexible beliefs about defectors yields a number of advantages (Skowronski & Carlston, 1989), such as opening the door for cooperative behavior in future interactions.”
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“The negative effects of privatization may have a more diagnostic effect for public employees (Skowronski & Carlston, 1989); that is, the negative effects will be more prominent in the perceptions of public employees.”
BackgroundInfluentialThe Effects of Accessibility of Standards and Decision Framing on Product Evaluations
Schul, Y., & Ganzach, Y. (1995) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp0401_03 · Cited by 11
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“Many studies of attributional judgments have frequently demonstrated that attributions made from negative behaviours are likely to be stronger than attributions made from positive behaviours (Fiske & Taylor, 1991; Reeder & Brewer, 1979; Skowronski & Carlston, 1989).”
BackgroundThe Impact of Negative Campaign Ads
Marks, E., Manning, M. A., & Ajzen, I. (2012) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.2012.00912.x · Cited by 11
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“In general, people weight negative information more heavily than positive information (Fiske 1980; Skowronski and Carlston 1989).”
BackgroundGolden, T. D., Barnes-Farrell, J. L., & Mascharka, P. B. (2009) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.2009.00496.x · Cited by 11
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Chang, J. W. (2020) · Journal of Product & Brand Management · doi:10.1108/jpbm-04-2019-2355 · Cited by 10
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“Moreover, when the behavior in question is highly unusual, some models predicted that trait explanations should increase (Skowronski & Carlston, 1989), but in fact they decrease (Korman & Malle, 2016).”
BackgroundDoris, J. M. (2021) · doi:10.1093/oso/9780198719601.001.0001 · Cited by 10
Profiling diverse reviewer segments using online reviews of service industries
Jalali, N. Y., Sangkil Moon, A., & Kim, M.-Y. (2022) · Journal of Marketing Analytics · doi:10.1057/s41270-022-00163-w · Cited by 10
“Interestingly, psychology and world-of-mouth studies suggest that humans are drawn to and put more emphasis on negative (compared to positive) information due to the negativity bias (Jordan 1965; Lo and Yao 2019; Mahajan et al. 1984; Skowronski and Carlston 1989; Tata et al. 2020).”
BackgroundMotivational orientation for word-of-mouth and its relationship with WOM messages
Kim, N., & Ulgado, F. M. (2014) · Journal of Global Scholars of Marketing Science · doi:10.1080/21639159.2014.881115 · Cited by 10
“Negativity effect refers to the phenomenon that people place more weight on negative than positive information in forming overall evaluations of a target (Skowronski & Carlston, 1989).”
BackgroundWhat do you want? How perceivers use cues to make goal inferences about others
Magliano, J. P., Skowronski, J. J., Britt, M. A., Güss, C. D., & Forsythe, C. (2007) · Cognition · doi:10.1016/j.cognition.2007.03.010 · Cited by 10
“Such logic has previously been applied to social inferences (e.g., see Skowronski & Carlston, 1999; Trope & Mackie, 1987).”
MethodSelf-citationRocklage, M. D., Pietri, E. S., & Fázio, R. H. (2017) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2017.06.011 · Cited by 10
“Second, negative events and information are typically unexpected, surprising, and distinctive (Jones & Davis, 1965; Kanouse &Hanson, 1972) and therefore are often more diagnostic (Skowronski & Carlston, 1989).”
BackgroundWann, D. L. L., Grieve, F. G., Havard, C. T., Zapalac, R. K., Peetz, T. B., & Lanter, J. R. (2017) · Journal of Global Sport Management · doi:10.1080/24704067.2017.1350590 · Cited by 10
“Persons often experience a ‘negativity bias’ in which negative stimuli and life experiences are more salient and more influential in their judgements than are positive stimuli (Skowronski & Carlston, 1989; Vaish, Grossmann, & Woodward, 2008).”
BackgroundAl‐Atwi, A. A. (2018) · Journal of Organizational Behavior · doi:10.1002/job.2261 · Cited by 10
Can physician examiners overcome their first impression when examinee performance changes?
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“In this study, given the danger of 1 3 passing an examinee who should not pass, some raters may have more of a negativity bias (Skowronski and Carlston 1989) than others and therefore any negative cue would carry greater weight.”
BackgroundShould I Stay or Should I Go? Managing Sponsor Relations through Athlete Transgressions
Roberts, S., & Burton, N. (2018) · Journal of Global Sport Management · doi:10.1080/24704067.2018.1457969 · Cited by 10
“…that negative information about a sponsored property or brand has a more substantial effect on the formation of attitude by consumers and other stakeholders in the sport industry than positive information (e.g. Herr, Kardes, & Kim, 1991; Pope, Voges, & Brown, 2009; Skowronski & Carlston, 1989).”
BackgroundAlves, H., Koch, A. S., & Unkelbach, C. (2018) · Cognition & Emotion · doi:10.1080/02699931.2018.1549022 · Cited by 11
“…reactions (Ito et al.,1998), grabs more attention (Graziano, Brothen, & Berscheid, 1980; Pratto & John, 1991), is weighted more strongly (Asch, 1946; Fiske, 1980; Skowronski & Carlston, 1989) and is remembered more accurately (Ortony, Turner, & Antos, 1983; Robinson-Riegler & Winton, 1996).”
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Xu, A. J., Moorman, C., Qin, V. Y., & Rao, A. R. (2019) · Academy of Management Journal · doi:10.5465/amj.2017.0602 · Cited by 10
“…that negative information is generally viewed to be more diagnostic than positive informationwhen forming overall evaluations of options (Baumeister, Bratslavsky, Finkenauer, & Vohs, 2001; Bednar, Boivie, & Prince, 2013; Ito et al., 1998; Peeters & Czapinski, 1990; Skowronski & Carlston, 1989).”
BackgroundExplaining Negativity Dominance without Processing Bias
Unkelbach, C., Koch, A. S., & Alves, H. (2021) · Trends in Cognitive Sciences · doi:10.1016/j.tics.2021.04.005 · Cited by 10
Connolly, D. A., & Gordon, H. M. (2010) · Legal and Criminological Psychology · doi:10.1348/135532510x498185 · Cited by 10
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Flynn, F. J., & Bohns, V. K. (2012) · Oxford University Press eBooks · doi:10.1093/acprof:osobl/9780199743056.003.0002 · Cited by 10
“Negative events tend to be more salient, play a more significant role in forming impressions, and have a larger impact on individual behavior (Amabile, Schatzel, Moneta, & Kramer, 2004; Peeters & Czapinski, 1990; Skowronski & Carlston, 1989).”
BackgroundSingh, R., & Simons, J. J. (2010) · Social and Personality Psychology Compass · doi:10.1111/j.1751-9004.2010.00328.x · Cited by 10
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Olson, J. M., & Janes, L. M. (2002) · European Journal of Social Psychology · doi:10.1002/ejsp.97 · Cited by 10
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Trafimow, D. (1997) · Social Cognition · doi:10.1521/soco.1997.15.4.312 · Cited by 10
1 The Positivity Effect In Perceptions Of Services: Seen One, Seen Them All?
Folkes, V. S., & Patrick, V. M. (2011) · Cited by 10
Malleability of social impressions of hyperactive children
Granger, D. A., Whalen, C. K., & Henker, B. A. (1993) · Research on Child and Adolescent Psychopathology · doi:10.1007/bf00916447 · Cited by 10
“More specifically, perceivers' overall impressions may represent the subjective average of different samples of behaviors (see Anderson, 1981, 1988), or they may disproportionately weight extremely negative behaviors more than neutral or positive behaviors when forming composite impressions ( Skowronski & Carlston, 19…”
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Auger, P., Devinney, T. M., & Louviere, J. J. (2004) · SSRN Electronic Journal · doi:10.2139/ssrn.278211 · Cited by 10
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“negative information is expected to have more effect on consumers compared to positive information.(29) Therefore, designers can obtain valuable information from negative reviews.”
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Dong, L. F., Hudson, B. A., Moura, D., & Jarvis, L. C. (2023) · Organization Studies · doi:10.1177/01708406231162000 · Cited by 9
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“Still, our findings complement existing work on attitude certainty, most of which is also correlational (e.g., DeMarree et al., 2020; Philipp-Muller et al., 2020), as well as work on extremity in motivation (McGregor et al., 2013) and social perception (Skowronski & Carlston, 1989).”
BackgroundResultZhang, J., & Huang, L. (2018) · Journal of Marketing Analytics · doi:10.1057/s41270-018-0028-8 · Cited by 9
The role of sports sponsorship in negative new stories about a brand: Approach the halo effect
Cui, G.-Q., Lee, J.-Y., & Jin, C. (2019) · Cogent Business & Management · doi:10.1080/23311975.2019.1699284 · Cited by 9
“Consumers who have been exposed to negative information use the negative information in their decision-making more analytically than in the case of positive information (Ahluwalia, Burnkrant, & Unnava, 2000; Fiske, 1980; Klein, 1996; Skowronski & Carlston, 1989).”
BackgroundPrinciples of moral accounting: How our intuitive moral sense balances rights and wrongs
Johnson, S. G. B., & Ahn, J. (2020) · Cognition · doi:10.1016/j.cognition.2020.104467 · Cited by 13
Paredes, B., Briñol, P., Petty, R. E., & Gómez, Á. (2020) · European Journal of Social Psychology · doi:10.1002/ejsp.2727 · Cited by 9
“With regard to the study of extremity (Downing et al., 1992; Goldberg & Hartwick, 1990; Marques et al., 1988; Skowronski & Carlston, 1989), researchers could benefit from exploring other individual-difference measures that could be primed by the extremity of the situation.”
BackgroundMasi, M., Mattavelli, S., Fasoli, F., & Brambilla, M. (2021) · British Journal of Social Psychology · doi:10.1111/bjso.12511 · Cited by 9
“For instance, research has shown that the diagnostic value of the second piece of information is key to revise first impressions based on the initial cue (Cone et al., 2017; Skowronski & Carlston, 1989; Rusconi et al., 2020; see also Brambilla et al., 2019, 2021).”
BackgroundKim, M. (2011) · Journal of Global Scholars of Marketing Science · doi:10.1080/21639159.2011.9711019 · Cited by 8
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“…2013; Newman, 1991; Rholes & Ruble, 1986) and attenuates by 10–11 years of age (Heyman, Gee, & Giles, 2003; Heyman & Legare, 2005), after which a negativity bias is documented in preadolescence (i.e., in 9- to 13-year-olds; see Fiske, 1993; Skowronski & Carlston, 1989; Tversky & Kahneman, 1991).”
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Keeping, Z., Eastwood, J., Lively, C. J., & Snook, B. (2017) · Psychology Crime and Law · doi:10.1080/1068316x.2017.1338700 · Cited by 9
“By contrast, the underlying Reid training and deception detection tools suggest that suspects who provide specific details regarding their whereabouts should be perceived as providing a truthful alibi (Inbau et al., 2013; Steller & Köhnken, 1989; Undeutsch, 1967).”
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“…one trait may often “stand out” relative to other traits (e.g., when a person is especially intelligent but not very funny or nice), thereby enhancing the salience of the trait just like other forms of trait distinctiveness (Nelson & Miller, 1995; Skowronski & Carlston, 1989; Taylor & Fiske, 1978).”
BackgroundThe impact of headline features on the attraction of online financial articles
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Yoo, J. H. (2009) · Communication Reports · doi:10.1080/08934210902798510 · Cited by 9
“…in the domain of impression formation, negative information has been found to be more powerful than positive information when forming an evaluation about target objects or people (Anderson, 1965; De Bruin & Van Lange, 2000; Peeters & Czapinski, 1990; Skowronski & Carlston, 1989; Vonk, 1993).”
BackgroundGolem und Enhancement: Elternkognitionen und das schulische Leistungshandeln in Physik
Ziegler, A., Broome, P., & Heller, K. Α. (1999) · Zeitschrift für Pädagogische Psychologie · doi:10.1024//1010-0652.13.3.135 · Cited by 9
Reasons for the Referent: Reducing Direction of Comparison Effects
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“work demonstrating that negative information is more potent than positive information (e.g., Pratto & John, 1991; Skowronski & Carlston, 1989), this is not surprising.”
BackgroundThe Impact of Positive and Negative Word of Mouth on Brand Choice
East, R. (2005) · Cited by 9
Asymmetric Price Impacts of Order Flow on Exchange Rate DynamicsPreprint
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“Readers rely on other cues that help them categorize and consequently judge an entity in such situations (Herr et al., 1991; Skowronski & Carlston, 1989).”
BackgroundOvercome Medical Algorithm Aversion: Conditional Joint Effect of Direct and Indirect Information
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“Similarly, indirect information from third parties also impacts trust (Mishina et al., 2012; Skowronski & Carlston, 1989).”
A learning and memory account of impression formation and updating
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“This Pavlovian–episodic interaction suggests that fear-based arousal in particular should enhance the encoding of episodic person memory — a prediction consistent with observations of a negativity bias in impression formation, in which negative information weighs more heavily in impressions 189 .”
Abele, A. E. (2022) · International Review of Social Psychology · doi:10.5334/irsp.688 · Cited by 9
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Harrison, A. A., & Johnson, J. T. (2000) · Acta Astronautica · doi:10.1016/s0094-5765(00)00036-9 · Cited by 7
Kervyn, N. O., Dolderer, M., Mahieu, T., & Yzerbyt, V. Y. (2009) · European Journal of Social Psychology · doi:10.1002/ejsp.638 · Cited by 8
“Interestingly enough, the available research on the negativity effect would seem to be restricted to person perception (Czapinski, 1988; Kanouse & Hanson, 1971; Peeters & Czapinski, 1990; Skowronski & Carlston, 1987, 1989; Wojciszke, Brycz, & Borkenau, 1993).”
BackgroundMethodResultInfluentialAttitudes as prepared reflexes
Melnikoff, D. E., Lambert, R., & Bargh, J. A. (2020) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2019.103950 · Cited by 8
Hashtag war: 2019 Presidential election rhetoric in Indonesia
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“Such a change in scheme occurs due to paradox to the expectations they originally held (Coovert & Reeder, 1990; Skowronski & Carlston, 1989).”
BackgroundBeyond the Lexical Sense of Online Reviews: The Role of Emoticons and Consumer Experience
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“…产品更贵、质量更好(Valenzuela & Raghubir, 2015)。 在 语 言 学 领 域 , 人 们 认 为 右 侧 要 比 左 侧 更 规 范 (Valenzuela & Raghubir, 2015)。具体到本文研究情 境, 当愤怒 emoji 被放在句尾时, 根据人们从左 到右的阅读习惯(Deng & Kahn, 2009)和水平效应, 人们会觉得这种写法更符合规范, 愤怒 emoji 表 达了信息发送者的愤怒情感和消极态度 ; 当愤怒 emoji 被放在句中时, 人们会觉得这种写法规范 性较差, 这种写法可能要重点表达某种态度, 结合 愤怒的 emoji ,…”
Reframing of moral dilemmas reveals an unexpected "positivity bias" in updating and attributions
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Lu, B., Ma, B., Cheng, D., & Yang, J. (2023) · Journal of theoretical and applied electronic commerce research · doi:10.3390/jtaer18010011 · Cited by 8
Um, N. (2013) · Journal of Global Marketing · doi:10.1080/08911762.2013.804614 · Cited by 8
“A body of literature also suggests that negative information is considered more diagnostic or informative than positive information (Maheswaran & Meyers-Levy, 1990; Skowronski & Carlston, 1989).”
BackgroundLarsen, J. T., & Cohen, L. M. (2009) · Addiction Research & Theory · doi:10.3109/16066350802068854 · Cited by 8
“Tversky, 1979) and impression formation ( Skowronski & Carlston, 1989 ) is that negativity has a”
BackgroundNegativity bias in defeasible reasoning
Castañeda, L. E. G., Richter, B., & Knauff, M. (2015) · Thinking & Reasoning · doi:10.1080/13546783.2015.1117988 · Cited by 8
“As already shown for decision-making (e.g., Atthowe 1960; Kahneman & Tversky, 1983) and impression formation (e.g., Aloise, 1993; Skowronski & Carlston, 1989; Wyer & Hinkle, 1976), people also seem to respond stronger to negative information compared to positive information in defeasible reasoning.”
BackgroundInconsistent Signals, Earnings Announcements and Market Uncertainty
He, W., Jackson, A. B., & Liang, K. (2016) · Abacus · doi:10.1111/abac.12156 · Cited by 9
Students’ Trust in Research-Based Results About Potential Health Risks Presented in Popular Media
Strømsø, H. I., & Bråten, I. (2017) · Bulletin of Science Technology & Society · doi:10.1177/0270467617740495 · Cited by 8
I know why you voted for Trump: (Over)inferring motives based on choice
Barasz, K., Kim, T., & Evangelidis, I. (2018) · Cognition · doi:10.1016/j.cognition.2018.05.004 · Cited by 8
How Should Retailers Deal with Consumer Sabotage of a Manufacturer Brand?
Nyffenegger, B., Kähr, A., Krohmer, H., & Hoyer, W. D. (2018) · Journal of the Association for Consumer Research · doi:10.1086/698875 · Cited by 8
A Parsimonious Theory Can Account for Complex Phenomena
Schmid, J., & Fiedler, K. (1999) · Theory & Psychology · doi:10.1177/0959354399096005 · Cited by 8
When Your AI Agent Succumbs to Peer-Pressure: Studying Opinion-Change Dynamics of LLMs
Mehdizadeh, A., & Hilbert, M. (2025) · arXiv · doi:10.48550/arxiv.2510.19107
“…stance ("No") is significantly harder than overturning a positive one ("Yes") because people give negative information greater attention and cognitive weight [136], view it as more diagnostic of the truth [137], and may even process it through a more sensitive and distinct neural substrate [138].”
Jetten (1997) · doi:10.1002/(sici)1099-0992(199709/10)27:5
Metadata
- Authors
- Skowronski, J. J., & Carlston, D. E.
- Affiliations
- The Ohio State University Newark (US)
- ORCID
- Skowronski, John J.
- Venue
- Psychological Bulletin
- Published
- 1989
- Volume
- 105
- Issue
- 1
- Pages
- 131-142
- ISSN
- 0033-2909 (ISSN-L)
- 1939-1455
- OpenAlex
- W1981706854
- Cited by
- 1,550
- References
- 98
- Citations by year
- 2026: 39 · 2025: 49 · 2024: 46 · 2023: 61 · 2022: 43 · 2021: 73 · 2020: 90 · 2019: 84 · 2018: 64 · 2017: 72 · 2016: 56 · 2015: 58 · 2014: 68 · 2013: 70 · 2012: 51
- FWCI
- 48.95
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychological Bulletin (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Categorization, perception, and language
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Keywords
- negativity bias, impression formation, stimulus classification, social perception
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