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Negativity and extremity biases in impression formation: A review of explanations.
Abstract
Mise au point sur les explications de certains biais lies aux recherches sur la formation des impressions, et presentation d'un modele fonde sur des indices de categorisation du stimulus pour rendre compte de tels biais
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“Also, negative information is weighed more heavily than positive information when forming impressions of others (e.g., Riskey & Birnbaum, 1974; Fiske, 1980; Peeters & Czapinksi, 1990; Skowronski & Carlston, 1989).”
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“As much prior research has shown, negative information is usually less ambiguous and more diagnostic, for product judgments, than positive or neutral cues (Herr, Kardes, & Kim, 1991, p.460; Schwarz & Bless, 1991, p.61; Skowronski & Carlston, 1989, p.134); thus, it should receive more processing.”
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BackgroundA Brief History of Theory and Research on Impression Formation
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“Both of these effects corroborate Skowronski and Carlston's (1989) category diagnosticity approach that postulates that attributes perceived as more diagnostic influence impression formation more than less diagnostic attributes and that negative cues are perceived as more diagnostic for…”
BackgroundMethodInfluentialMaurer, S. D., & Cook, D. P. (2010) · Computers in Human Behavior · doi:10.1016/j.chb.2010.07.013 · Cited by 42
Valence-based age differences in medial prefrontal activity during impression formation
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“Notably, the relationship between valence and age in dmPFC appeared to be largely driven by younger adults’ negativity biases (Murphy & Isaacowitz, 2008; Skowronski & Carlston, 1989), whereas in vmPFC, this relationship was driven by older adults’ positivity biases.”
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“For instance, when hearing background laughter during a television program, viewers tend to laugh in response even if they know the laughter is “canned” (Provine, 2000).”
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“This perception may be a result of a greater awareness of inequality (cf. Kelly & Breinlinger, 1995) or the selective memory of negative information about other relationships (cf. Fiske, 1980; Kanouse & Hanson, 1972; Peeters & Czapinski, 1990; Skowronski & Carlston, 1989; Taylor, 199 1 ).”
BackgroundContextualized Attitude Change
Gawronski, B., Rydell, R. J., Houwer, J. D., Brannon, S. M., Ye, Y., Vervliet, B., & Hu, X. (2017) · Advances in experimental social psychology · doi:10.1016/bs.aesp.2017.06.001 · Cited by 41
“This may be especially the case within the domain of (im)moral behavior (see Reeder & Brewer, 1979; Skowronski & Carlston, 1989).”
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Trait diagnosticity versus behavioral consistency as determinants of impression change in adulthood.
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When Physical and Vocal Attractiveness Differ: Effects on Favorability of Interpersonal Impressions
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BackgroundCircling the Wagons: Soft News and Isolationism in American Public Opinion
Baum, M. (2004) · International Studies Quarterly · doi:10.1111/j.0020-8833.2004.00303.x · Cited by 40
“Research in social psychology (Reeder and Spores, 1983; Skowronski and Carlston, 1989) has shown that negative information tends to outweigh positive information in people’s evaluations of most objects, particularly those related to moral judgment.”
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“Therefore, negative news has more value with regard to “vigilance” (Irwin, Tripodi, and Bieri 1967) and “diagnosticity” (Skowronski and Carlston 1989) compared to positive news.”
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“1. A reader might wonder whether asymmetries in the diagnosticity of positive versus negative morality information, positive versus negative competence information, and extreme versus moderate information (e.g., Reeder & Brewer, 1979; Skowronski & Carlston, 1989 ) call into question the manner in which we instantiated…”
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“…might be due to negativity effect, in that negative information is considered more diagnostic or informative than positive information (Maheswaran & Meyers-Levy, 1990; Skowronski & Carlston, 1989), but positive or neutral information is less useful for categorizing purposes (Herr et al., 1991).”
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“Consumers tend to focus on negative information because it is more diagnostic, and therefore negative WOM is more influential than positive WOM [74].”
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“In particular, punishments that are more severe are more visible to the public and the government (Skowronski & Carlston, 1987, 1989), and thus they are more likely to elicit unfavorable responses.”
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“Thus, negative behavior tends to stand out more (Fiske, 1980 ) and is generally considered more diagnostic (Skowronski & Carlston, 1989 ).”
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“…al., 2013)—negativity bias suggests that when facing incongruent information, consumers weigh the less positive information more heavily than the more positive information and the less positive cue becomes dominant in consumers' evaluation (e.g., Miyazaki et al., 2005; Skowronski & Carlston, 1989).”
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“Because of the divergence from their expectations, unattractive pictorial information becomes more attention getting or more diagnostic, and eventually works against persuasion (Fiske 1980; Skowronski and Carlston 1989).”
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Source memory for faces is determined by their emotional evaluation.
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An experimental study on the effects of peer drinking norms on adolescents' drinker prototypes
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“Research indicates that impression formation is influenced by more extreme behaviors (Skowronski & Carlston, 1989).”
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The impact research of online reviews’ sentiment polarity presentation on consumer purchase decision
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Media Coverage of Earnings Announcements: How Newsworthiness Shapes Media Volume and Tone
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“…negative information is often more in fl uential in impression formation and decision-making than positive information (Bednar, Boivie, & Prince, 2013; Pfarrer, Pollock, & Rindova, 2010; Skowronski & Carlston, 1989), leading audiences to be more attracted to negative stories than positive stories.”
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“This was predicted by the accessibility – diagnosticity theory (Skowronski & Carlston, 1989) and the needgratification theory (Agustin & Singh, 2005) for the lower rank objectives.”
MethodThe puzzle of negative self-views: An exploration using the schema concept.
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Inferences about Effort and Ability
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“High performance is perceived as more informative about a person’s level of ability (McClure, 1998; Reeder & Brewer, 1979; Skowronski & Carlston, 1989; Trafimow, 1997; Trafimow & Schneider, 1994).”
BackgroundBy their words ye shall know them: Language abstraction and the likeability of describers
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Jackson, J. W. (1999) · Group Processes & Intergroup Relations · doi:10.1177/1368430299022004 · Cited by 37
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“Although the seller–gain condition represents an equivalent combination of all things positive, the generally lower impact of positive information on judgments (Skowronski & Carlston, 1989) may have contributed to the asymmetry we observed.”
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“Evaluative valence was included as a control variable in view of its demonstrated effects on cognitive processing (e.g., Pratto & John, 1991; Skowronski & Carlston, 1989; Taylor, 1991).”
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“For just these puzzling, expectancy-violating behaviors, theories in the attribution tradition specifically predict that social perceivers are most likely to ascribe traits to an actor— because such behaviors violate “consensus” (Kelley, 1967) or “desirability” (Jones & Davis, 1965) and, thus, are diagnostic of the ag…”
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“…conducted to test whether the nature of valence asymmetries depends on the particular trait dimension, as would be predicted by theories on the perceived diagnosticity of positive and negative behaviorwithin each of the two dimensions (see Reeder & Brewer, 1979; Skowronski & Carlston, 1987, 1989).”
BackgroundInfluentialA Model of Attentiveness to Outlying News
Lamberson, P. J., & Soroka, S. (2018) · Journal of Communication · doi:10.1093/joc/jqy040 · Cited by 36
Responsive and Responsible: Customizing Management Responses to Online Traveler Reviews
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“Negative and critical information usually contains more distinctive details and is perceived as more diagnostic in guiding readers’ decisions (Skowronski and Carlston 1989).”
BackgroundWhen and how brands affect importance of product attributes in consumer decision process
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“…in shaping one's inferences about others is supported by research on the negativity bias, which suggests that negative and extreme information is more powerful for impression formation than positive information (Baumeister, Bratslavsky, Finkenauer, & Vohs, 2001; Skowronski & Carlston, 1989).”
How easy-to-process information influences consumers over time: Online review vs. brand popularity
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Misuse and Disuse of Automated AIDS
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“…correlation and out-group homogeneity in stereotype formation (Hamilton & Sherman, 1989), the halo effect and the negativity bias in impression formation (Skowronski & Carlston, 1989), the confirmation bias and self-handicapping in attribution (Arkin & Baumgardner, 1985; Leyens & Yzerbyt, 1992)).”
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“A negative default reaction has been observed in human affective judgments [40–41], judgements of objects, events, or choices [42–43], and event-related brain potentials to affective stimuli [44].”
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The Role of Affect on the Search for Global and Specific Target Information
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Modeling Teachers' Judgment of Giftedness: a methodological inquiry of biased judgment
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“In the offline world, the negativity effect suggests that people place more importance on negative information than positive information when forming evaluations (Arndt, 1967; Skowronski & Carlston, 1989).”
The Intuitive Detection Theorist (IDT) Model of Trust in Hazard Managers
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“(26) However, only dishonest people tell lies, so a lie is highly diagnostic of dishonesty.(27) Although the notion of response bias had not been explored in the social judgment literature, it was suggested that the diagnosticity argument may still apply.”
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Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift
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“…research within other areas of social and organizational psychology (e.g., social judgment and person perception) have also found that negative information produces a stronger impact on people’s reactions than positive information (e.g., Kahneman and Tversky, 1979; Skowronski and Carlston, 1989).”
BackgroundRoese, N. J., & Morris, M. W. (1999) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.77.3.437 · Cited by 33
Attitudes and attraction: A test of two hypotheses for the similarity‐dissimilarity asymmetry
Singh, R., & Teoh, J. B. P. (1999) · British Journal of Social Psychology · doi:10.1348/014466699164257 · Cited by 33
Revising disrupted impressions through conversation.
Ruscher, J. B., & Hammer, E. D. (1994) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.66.3.530 · Cited by 33
The Psychophysiological Perspective on the Social Mind
Winkielman, P., Berntson, G. G., & Cacioppo, J. T. (2001) · Wiley eBooks · doi:10.1002/9780470998519.ch5 · Cited by 33
Price and Customers’ Perceptions of Value
Monroe, K. B. (2012) · Advances in business marketing & purchasing/Advances in business marketing and purchasing · doi:10.1108/s1069-0964(2012)0000019012 · Cited by 36
Judging a Book by its Cover: The Influence of Implicit Self‐Theories on Brand User Perceptions
Park, J. K., & John, D. R. (2017) · Journal of Consumer Psychology · doi:10.1002/jcpy.1014 · Cited by 36
Metadata
- Authors
- Skowronski, J. J., & Carlston, D. E.
- Affiliations
- The Ohio State University Newark (US)
- ORCID
- Skowronski, John J.
- Venue
- Psychological Bulletin
- Published
- 1989
- Volume
- 105
- Issue
- 1
- Pages
- 131-142
- ISSN
- 0033-2909 (ISSN-L)
- 1939-1455
- OpenAlex
- W1981706854
- Cited by
- 1,550
- References
- 98
- Citations by year
- 2026: 39 · 2025: 49 · 2024: 46 · 2023: 61 · 2022: 43 · 2021: 73 · 2020: 90 · 2019: 84 · 2018: 64 · 2017: 72 · 2016: 56 · 2015: 58 · 2014: 68 · 2013: 70 · 2012: 51
- FWCI
- 48.95
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychological Bulletin (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Categorization, perception, and language
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Keywords
- negativity bias, impression formation, stimulus classification, social perception
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