Cited by 7,611Behavioral Health and InterventionsSocial and Intergroup PsychologyPro-Environmental Behavior and Attitudes

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Attitude-behavior relations: A theoretical analysis and review of empirical research

Ajzen, Icek, Fishbein, Martin·1977·Psychological Bulletin

DOI 10.1037/0033-2909.84.5.888

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Abstract

Research on the relation between attitude and behavior is examined in light of the correspondence between attitudinal and behavioral entities. Such entities are defined by their target, action, context, and time elements. A review of available empirical research supports the contention that strong attitude-behavior relations dre obtained only under high correspondence between at least the target and action elements of the attitudinal and behavioral entities. This conclusion is compared with the rather pessimistic assessment of the utility of the attitude concept found in much contemporary social psychological literature.

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Approaches to Encouraging Conservation Behavior: A Review and Conceptual Framework
Cook, S. W., & Berrenberg, J. L. (1981) · Journal of Social Issues · doi:10.1111/j.1540-4560.1981.tb02627.x · Cited by 205
Framing, cognitive modes, and image theory: Toward an understanding of a glass half full.
Dunegan, K. J. (1993) · Journal of Applied Psychology · doi:10.1037/0021-9010.78.3.491 · Cited by 204
Brand personality: A meta-analytic review of antecedents and consequences
Eisend, M., & Stokburger-Sauer, N. E. (2013) · Marketing Letters · doi:10.1007/s11002-013-9232-7 · Cited by 204
“…prior brand use, brand familiarity, and brand expertise) Consequences Brand attitude Overall evaluation of and attitude toward the brand (e.g., Ajzen and Fishbein 1977) Brand image Attributes of the brand as perceived by the consumer, such as similarity, prestige, and distinctiveness, that…”
Background
What is Social Capital? The Determinants of Trust and Trustworthiness
Glaeser, E. L., Laibson, D., Scheinkman, J. A., & Soutter, C. L. (1999) · National Bureau of Economic Research · doi:10.3386/w7216 · Cited by 203
Supporting a diverse workforce: What type of support is most meaningful for lesbian and gay employees?
Huffman, A. H., Watrous, K. M., & King, E. B. (2008) · Human Resource Management · doi:10.1002/hrm.20210 · Cited by 202
An empirical analysis of the factors affecting social entrepreneurial intentions
Tiwari, P., Bhat, A., & Tikoria, J. (2017) · Journal of global entrepreneurship research · doi:10.1186/s40497-017-0067-1 · Cited by 202
“Ajzen defined SN as “the person’s perception of social pressure to perform or not to perform the behaviour under consideration” (Ajzen and Fishbein 1977).”
Background
WHY INNOVATIONS FAIL — THE CASE OF PASSIVE AND ACTIVE INNOVATION RESISTANCE
Heidenreich, S., & Spieth, P. (2013) · International Journal of Innovation Management · doi:10.1142/s1363919613500217 · Cited by 221
“Following theory of planned behaviour (Ajzen and Madden, 1986; Ajzen and Fishbein, 1977), active innovation resistance refers to the degree to which a person has an unfavourable evaluation or appraisal of the behaviour to adopt the new product in question (Ajzen, 1991).”
Background
Traps and gaps in action explanation: Theoretical problems of a psychology of human action.
Greve, W. (2001) · Psychological Review · doi:10.1037/0033-295x.108.2.435 · Cited by 211
The adoption of AI service robots: A comparison between credence and experience service settings
Park, S. S., Tung, C. D., & Lee, H.-J. (2021) · Psychology and Marketing · doi:10.1002/mar.21468 · Cited by 209
The effects of synchronous music on 400-m sprint performance
Simpson, S. D., & Karageorghis, C. I. (2006) · Journal of Sports Sciences · doi:10.1080/02640410500432789 · Cited by 200
The knowledge, attitudes, & behaviors approach how to evaluate performance and learning in complex environments
Schrader, P. G., & Lawless, K. A. (2004) · Performance Improvement Journal · doi:10.1002/pfi.4140430905 · Cited by 236
Assessing teamwork attitudes in healthcare: development of the TeamSTEPPS teamwork attitudes questionnaire
Baker, D. P., Amodeo, A., Krokos, K. J., Slonim, A. D., & Herrera, H. (2010) · BMJ Quality & Safety · doi:10.1136/qshc.2009.036129 · Cited by 199
“Items were developed through an extensive item-writing process that included multiple item writers experienced in survey development and knowledgeable about the principles of teamwork. Items were linked to specific TeamSTEPPS constructs, including leadership, situation monitoring, mutual support and communication. In…”
Method
Toward a theory of behavioral control
Lim, W. M., & Weissmann, M. A. (2021) · Journal of Strategic Marketing · doi:10.1080/0965254x.2021.1890190 · Cited by 219
“Predicated on the expectancy–value model, the attitude toward the behavior is determined by behavioral beliefs that link the behavior of interest to the expected outcomes, such that the strength of each behavioral belief is weighted by the evaluation of the expected outcome (Ajzen & Fishbein, 1977).”
Method
Stuck in the Past: Why Managers Persist with New Product Failures
Biyalogorsky, E., Boulding, W., & Staelin, R. (2006) · Journal of Marketing · doi:10.1509/jmkg.70.2.108 · Cited by 203
“…numerous studies that have shown that a linear model provides a robust, parsimonious, and paramorphic representation of how people combine multiple stimuli when forming an overall evaluation (e.g., Ajzen and Fishbein 1977; Bettman 1979; Einhorn 1970; Johnson and Meyer 1984; Keeney and Raiffa 1976).”
Determinants of Responsible Environmental Behavior
McKenzie‐Mohr, D., Nemiroff, L. S., Beers, L., & Desmarais, S. (1995) · Journal of Social Issues · doi:10.1111/j.1540-4560.1995.tb01352.x · Cited by 199
Applying the UTAUT model to explain the students' acceptance of an early warning system in Higher Education
Raffaghelli, J. E., Rodríguez, M. E., Guerrero‐Roldán, A., & Bañeres, D. (2022) · Computers & Education · doi:10.1016/j.compedu.2022.104468 · Cited by 227
“Such models are based on the Theory of Rationed Action or TRA (Ajzen & Fishbein, 1977), which addresses the idea that the users ’ actions are determined by the rational evaluation over their expectations on such actions.”
Method
An exploration of theoretical and practical foundations for assessing attitudes toward computers: The Computer Attitude Measure (CAM)
Kay, R. H. (1993) · Computers in Human Behavior · doi:10.1016/0747-5632(93)90029-r · Cited by 198

Authors: Ajzen, I., & Fishbein, M.
Affiliations: University of Massachusetts Amherst (US)
ORCID: Ajzen, Icek
Venue: Psychological Bulletin
Publisher: American Psychological Association (APA)
Published: 1977-09
Volume: 84
Issue: 5
Pages: 888-918
ISSN: 0033-2909 (ISSN-L)
1939-1455
DOI: 10.1037/0033-2909.84.5.888
OpenAlex: W1981018178
Cited by: 7,611
References: 151
Citations by year: 2026: 183 · 2025: 314 · 2024: 389 · 2023: 497 · 2022: 423 · 2021: 448 · 2020: 448 · 2019: 399 · 2018: 337 · 2017: 356 · 2016: 311 · 2015: 326 · 2014: 352 · 2013: 236 · 2012: 212
FWCI: 41.47
Type: journal article
Language: en
Open access: closed
Locations: Psychological Bulletin (publishedVersion)
Topics: Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
Keywords: attitude-behavior relationship, attitude theory, social psychology of attitudes

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Attitude-behavior relations: A theoretical analysis and review of empirical research

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