Cited by 7,611Behavioral Health and InterventionsSocial and Intergroup PsychologyPro-Environmental Behavior and Attitudes

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Attitude-behavior relations: A theoretical analysis and review of empirical research

Ajzen, Icek, Fishbein, Martin·1977·Psychological Bulletin

DOI 10.1037/0033-2909.84.5.888

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Abstract

Research on the relation between attitude and behavior is examined in light of the correspondence between attitudinal and behavioral entities. Such entities are defined by their target, action, context, and time elements. A review of available empirical research supports the contention that strong attitude-behavior relations dre obtained only under high correspondence between at least the target and action elements of the attitudinal and behavioral entities. This conclusion is compared with the rather pessimistic assessment of the utility of the attitude concept found in much contemporary social psychological literature.

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Munnukka, J., Maity, D., Reinikainen, H., & Luoma‐aho, V. (2018) · Computers in Human Behavior · doi:10.1016/j.chb.2018.12.014 · Cited by 266
What Drives Gift-giving Intention in Live Streaming? The Perspectives of Emotional Attachment and Flow Experience
Li, Y., & Peng, Y. (2021) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2021.1885224 · Cited by 277
Purchasing pirated software: an initial examination of Chinese consumers
Wang, F., Zhang, H., Zang, H., & Ouyang, M. (2005) · Journal of Consumer Marketing · doi:10.1108/07363760510623939 · Cited by 252
“Marketing literature has firmly established that attitudes influence behavioral intentions (Ajzen and Fishbein, 1977).”
BackgroundMethodInfluential
Individual Differences and Attitudes Toward Rape: A Meta-Analytic Review
Anderson, K. B., Cooper, H., & Okamura, L. (1997) · Personality and Social Psychology Bulletin · doi:10.1177/0146167297233008 · Cited by 267
Passion Isn't Always a Good Thing: Examining Entrepreneurs' Network Centrality and Financial Performance with a Dualistic Model of Passion
Ho, V. T., & Pollack, J. M. (2013) · Journal of Management Studies · doi:10.1111/joms.12062 · Cited by 268
“…own actions but those of others as well goes beyond the individual-centric, self-reported observable and concrete, they represent a more proximal predictor of financial performance than previous mediators capturing one’s affect, motivation, or cognition (e.g., Ajzen and Fishbein, 1977; Isen, 1987).”
Adoption of 3D-printing technologies in manufacturing: A survey analysis
Schniederjans, D. G. (2016) · International Journal of Production Economics · doi:10.1016/j.ijpe.2016.11.008 · Cited by 249
Employee job attitudes and organizational characteristics as predictors of cyberloafing
Liberman, B. E., Seidman, G., McKenna, K. Y. A., & Buffardi, L. E. (2011) · Computers in Human Behavior · doi:10.1016/j.chb.2011.06.015 · Cited by 248
“…attitudes and behavior suggests that attitudes are a good predictor of behavior when those attitudes are about the specific behavior in question, thus specific attitudes about cyberloafing behavior should be a good predictor of employees' actual behavior (Ajzen & Fishbein, 1977; Kraus, 1995).”
Background
Atmospherics, Service Encounters and Consumer Decision Making: An Integrattve Perspective
Hoffman, K. D., & Turley, L. W. (2002) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.2002.11501918 · Cited by 252
A strategy for enhancing senior tourists’ well-being perception: focusing on the experience economy
Hwang, J., & Lee, J. (2018) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2018.1541776 · Cited by 275
A Study on the Adoption of Electric Vehicles in India: The Mediating Role of Attitude
Khurana, A., Kumar, V. V. R., & Sidhpuria, M. (2019) · Vision The Journal of Business Perspective · doi:10.1177/0972262919875548 · Cited by 283
“Behavioural Intention Behavioural intention (BI) is the measure, or intensity, of an individual’s intention to perform a specific behaviour (Ajzen & Fishbein, 1977).”
Background
Contingent value measurement: On the nature and meaning of willingness to pay
Ajzen, I., & Driver, B. L. (1992) · Journal of Consumer Psychology · doi:10.1016/s1057-7408(08)80057-5 · Cited by 247
Self-citation
Does the service quality of urban public transport enhance sustainable mobility?
Mugion, R. G., Toni, M., Raharjo, H., Pietro, L. D., & Sebathu, S. P. (2017) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2017.11.052 · Cited by 276
Examining the role of anxiety and social influence in multi-benefits of mobile payment service
Park, J., Ahn, J., Thavisay, T., & Ren, T. (2018) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2018.11.015 · Cited by 277
Determinants and Measurement of Climate Change Risk Perception, Worry, and Concern
van der Linden, S. (2016) · Oxford University Press eBooks · doi:10.1093/acrefore/9780190228620.013.318 · Cited by 270
“The logic of the model is based on the notion of “measurement correspondence” (Ajzen & Fishbein, 1977)—a principle which suggests that predictors of behavior (e.g., risk perception) should be operationalized at the same level of specificity as the behavior being predicted (e.g., purchasing green…”
Method
The utility of a multifoci approach to the study of organizational justice: A meta-analytic investigation into the consideration of normative rules, moral accountability, bandwidth-fidelity, and social exchange
Rupp, D. E., Shao, R., Jones, K. S., & Liao, H. (2014) · Organizational Behavior and Human Decision Processes · doi:10.1016/j.obhdp.2013.10.011 · Cited by 264
From health beliefs to self-regulation: Theoretical advances in the psychology of action control
Abraham, C., Sheeran, P., & Johnston, M. (1998) · Psychology and Health · doi:10.1080/08870449808407420 · Cited by 252

Authors: Ajzen, I., & Fishbein, M.
Affiliations: University of Massachusetts Amherst (US)
ORCID: Ajzen, Icek
Venue: Psychological Bulletin
Publisher: American Psychological Association (APA)
Published: 1977-09
Volume: 84
Issue: 5
Pages: 888-918
ISSN: 0033-2909 (ISSN-L)
1939-1455
DOI: 10.1037/0033-2909.84.5.888
OpenAlex: W1981018178
Cited by: 7,611
References: 151
Citations by year: 2026: 183 · 2025: 314 · 2024: 389 · 2023: 497 · 2022: 423 · 2021: 448 · 2020: 448 · 2019: 399 · 2018: 337 · 2017: 356 · 2016: 311 · 2015: 326 · 2014: 352 · 2013: 236 · 2012: 212
FWCI: 41.47
Type: journal article
Language: en
Open access: closed
Locations: Psychological Bulletin (publishedVersion)
Topics: Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
Keywords: attitude-behavior relationship, attitude theory, social psychology of attitudes

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Attitude-behavior relations: A theoretical analysis and review of empirical research

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