Cited by 7,611Behavioral Health and InterventionsSocial and Intergroup PsychologyPro-Environmental Behavior and Attitudes

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Attitude-behavior relations: A theoretical analysis and review of empirical research

Ajzen, Icek, Fishbein, Martin·1977·Psychological Bulletin

DOI 10.1037/0033-2909.84.5.888

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Abstract

Research on the relation between attitude and behavior is examined in light of the correspondence between attitudinal and behavioral entities. Such entities are defined by their target, action, context, and time elements. A review of available empirical research supports the contention that strong attitude-behavior relations dre obtained only under high correspondence between at least the target and action elements of the attitudinal and behavioral entities. This conclusion is compared with the rather pessimistic assessment of the utility of the attitude concept found in much contemporary social psychological literature.

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Background
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BackgroundInfluential
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Background
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“Additionally, changes in attitudes may not necessarily correspond to behavior change, depending on how closely the attitude in question corresponds to a target behavior (Ajzen and Fishbein 1977).”
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“While attitude and behavior are compatible, consistency between attitude and behavior is not always observed (Ajzen & Fishbein, 1977; Eagly & Chaiken, 1993).”
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“Particularly in imaginary situations, people’s attitudes about how they might behave may not match up that well with their actual behaviour (cf. Ajzen & Fishbein, 1977; particularly attitude strength in such situations may be low, see also Kraus, 1995).”
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“…to behavior change (Bandura, 1977), social learning (Rhodes, Fishbein, & Reis, 1977), persuasive communication (Hovland, Janis, & Kelley, 1964), motivational interviewing (Miller & Rollnick, 1991), behavioral intent (Ajzen & Fishbein, 1977), and stages of change (Prochaska & DiClemente, 1983).”

Authors: Ajzen, I., & Fishbein, M.
Affiliations: University of Massachusetts Amherst (US)
ORCID: Ajzen, Icek
Venue: Psychological Bulletin
Publisher: American Psychological Association (APA)
Published: 1977-09
Volume: 84
Issue: 5
Pages: 888-918
ISSN: 0033-2909 (ISSN-L)
1939-1455
DOI: 10.1037/0033-2909.84.5.888
OpenAlex: W1981018178
Cited by: 7,611
References: 151
Citations by year: 2026: 183 · 2025: 314 · 2024: 389 · 2023: 497 · 2022: 423 · 2021: 448 · 2020: 448 · 2019: 399 · 2018: 337 · 2017: 356 · 2016: 311 · 2015: 326 · 2014: 352 · 2013: 236 · 2012: 212
FWCI: 41.47
Type: journal article
Language: en
Open access: closed
Locations: Psychological Bulletin (publishedVersion)
Topics: Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
Keywords: attitude-behavior relationship, attitude theory, social psychology of attitudes

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Attitude-behavior relations: A theoretical analysis and review of empirical research

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