A preliminary examination of the "Real Men. Real Depression" campaign.

Rochlen, Aaron B.; McKelley, Ryan A.; Pituch, Keenan A.

doi:10.1037/1524-9220.7.1.1

Cited by 66Gender Roles and Identity StudiesMental Health Treatment and AccessGender and Feminist Studies

A preliminary examination of the "Real Men. Real Depression" campaign.

Rochlen, Aaron B., McKelley, Ryan A., Pituch, Keenan A.·2006·Psychology of Men & Masculinity

DOI 10.1037/1524-9220.7.1.1

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Abstract

This study reports on a preliminary evaluation of the National Institute of Mental Health (NIMH)-sponsored “Real Men. Real Depression” (RMRD) campaign. Two- hundred-nine men with a range of help-seeking attitudes and gender-role conflict (GRC) reviewed the RMRD brochure, a similar brochure excluding

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The engagement strategies highlighted the "social comparison" BCT by providing someone one could relate to.
“These highlighted the “social comparison” BCT as it provided someone who one could relate to (Hammer & Vogel, 2010; King et al., 2018; Rochlen et al., 2006).”
From Improving Mental Health Service Utilization Among Men: A Systematic Review and Synthesis of Behavior Change Techniques Within Interventions Targeting Help-Seeking (2019) · cites this paper as Rochlen et al., 2006
Rochlen et al.'s male-sensitive brochure may have contributed to an improvement in help-seeking attitudes among men, despite not showing larger improvements compared to a gender-neutral brochure.
“This may have contributed to an improvement in help-seeking attitudes among men, despite not showing larger improvements compared to a gender-neutral brochure (Rochlen et al., 2006).”
From Improving Mental Health Service Utilization Among Men: A Systematic Review and Synthesis of Behavior Change Techniques Within Interventions Targeting Help-Seeking (2019) · cites this paper as Rochlen et al., 2006

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Authors: Rochlen, A. B., McKelley, R. A., & Pituch, K. A.
Affiliations: The University of Texas at Austin (US)
ORCID: Rochlen, Aaron B.
Pituch, Keenan A.
Venue: Psychology of Men & Masculinity
Publisher: American Psychological Association (APA)
Published: 2006-01
Volume: 7
Issue: 1
Pages: 1-13
ISSN: 1524-9220 (ISSN-L)
1939-151X
DOI: 10.1037/1524-9220.7.1.1
OpenAlex: W2050928903
Cited by: 66
References: 32
Citations by year: 2026: 3 · 2025: 4 · 2024: 2 · 2023: 2 · 2022: 3 · 2021: 4 · 2020: 4 · 2019: 3 · 2018: 4 · 2017: 5 · 2016: 2 · 2015: 6 · 2014: 1 · 2013: 3 · 2012: 2
FWCI: 9.42
Type: journal article
Language: en
Open access: closed
Locations: Psychology of Men & Masculinity (publishedVersion)
Topics: Social Sciences › Gender Studies › Gender Roles and Identity Studies
Social Sciences › Psychology › Social Psychology › Mental Health Treatment and Access
Social Sciences › Gender Studies › Gender and Feminist Studies
Keywords: men's mental health, depression, gender role conflict, help-seeking attitudes, health communication, National Institute of Mental Health

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A preliminary examination of the "Real Men. Real Depression" campaign.

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